最近天气一冷，消化科门诊的"熟面孔"就变多了。很多朋友都有类似的苦恼：白天还好好的，一到 晚上躺下，胸口就火辣辣的疼；半夜睡得正香，突然被一口酸水呛醒；早上起来嘴里发苦，嗓子还哑 了。这些看似不起眼的小毛病，背后往往是反流性食管炎（GERD）在作祟。 为什么一到冬天，这个病就容易"抬头"？到底该怎么吃、怎么睡？传说中的"垫高枕头"真的有用 吗？今天，消化内科的医生就来聊聊这其中的门道，帮大家舒舒服服过个冬。 为啥天一冷胃就"闹情绪" 很多患者纳闷：这胃病怎么还分季节？其实，冬季确实是反流性食管炎的"高发期"，主要有三个原 因。 身体"零件"受冻收缩寒冷的空气是一种刺激，会让身体的交感神经兴奋起来。这时候，外周血管收 缩，血液会更多地流向胃部等内脏器官。这种变化不仅可能让胃酸分泌增加，还会让食管下括约肌（也 就是防止胃酸倒流的那个"阀门"）变得松弛。阀门关不紧，胃酸自然容易往上跑。 掐好"躺平"时间点记住一个原则：吃完饭至少过3小时再躺下。如果你习惯晚上10:30睡觉，那最晚 19:30就得放下筷子。给胃留出足够的消化时间，别带着一肚子食物上床。 饭量要把控晚餐别吃太撑，七分饱最合适。胃里东西太多，压力大，更容 ...

Core Viewpoint - The company is facing performance pressure due to a weakened demand in the liquor industry and is undergoing a transformation period, focusing on C-end sales to drive growth [1] Group 1: Industry Challenges - The liquor industry is still in an adjustment phase, with a noticeable decline in consumption demand and intensified competition, leading to a more pronounced Matthew effect [1] - High-end liquor demand has significantly decreased in recent years due to the industry's weak cycle [2] Group 2: Company Strategies - The company has initiated a comprehensive market assessment and is enhancing market development through a "雷扫行动" (雷扫行动) to improve service and management levels [1] - The company has launched a "二低一小" (two low and one small) product strategy to cater to diverse market demands, focusing on low-end liquor, low-alcohol liquor, and small-sized products [1][2] - The low-end liquor strategy aims to leverage increased base liquor capacity to support mid-to-low-end product offerings, emphasizing cost-effectiveness [2] - The low-alcohol liquor strategy targets younger consumers with products that have lower alcohol content but rich flavors [2] - The small-sized product strategy focuses on expanding restaurant channels to reach more consumers and promote the brand's unique flavor [2] Group 3: Marketing and Brand Development - The company is adjusting its marketing strategy to focus on themes such as education, marriage, and sports events, enhancing the precision of marketing expenditures and sales conversion effectiveness [1] - A collaboration with the brand "胖东来" has been established to create a product that aligns with both companies' cultural values, emphasizing freedom and quality [2] Group 4: Financial Management - To maintain terminal sales, the company plans to invest in promotional activities such as scan-to-redeem red envelopes and banquet policies, which may lead to a decrease in net profit margin due to discrepancies between distributor and actual terminal sales [3]