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“中俄双子城”火了!大批俄罗斯游客经常来看中医,小针刀疗法是首选……
证券时报· 2025-09-02 09:23
Core Viewpoint - The article highlights the growing trend of "Traditional Chinese Medicine (TCM) health tourism" in Heihe City, which is attracting an increasing number of Russian tourists seeking TCM treatments and experiences [3][10]. Group 1: Tourism Development - Heihe City is enhancing its cultural and tourism activities, leading to closer exchanges with various Russian cities, which has significantly increased the number of Russian visitors [3][13]. - The city has established a mechanism of "government platform, state-owned enterprise support, private sector involvement, and market operation" to position itself as a preferred destination for cross-border tourism and international health tourism [14]. - The opening of the first cross-river highway bridge between China and Russia in 2022 has improved connectivity, facilitating cross-border tourism [14]. Group 2: TCM Popularity - The Heihe City TCM Hospital has seen a rise in Russian patients, with an expected annual patient volume of 2,000, up from 700 in the first seven months of the current year [10]. - TCM treatments such as acupuncture, moxibustion, and cupping are particularly favored by Russian patients, who are increasingly seeking preventive care through TCM [10][11]. - The hospital has set up a dedicated international medical department to cater to Russian patients, ensuring language barriers are minimized with bilingual staff [10]. Group 3: Market Dynamics - The Heihe International Night Market and Morning Market have become popular destinations for Russian tourists, showcasing a variety of goods and local cuisine [6][5]. - The daily entry and exit numbers at the Heihe port can reach up to 4,000 during peak seasons, with a significant portion of visitors coming for leisure and shopping [6]. - The local economy is benefiting from the influx of Russian tourists, who are drawn to the unique blend of Chinese and Russian cultural experiences available in Heihe [14].
跨境游客纷至沓来 边城黑河文旅热度攀升
Zheng Quan Shi Bao· 2025-09-01 18:47
Core Viewpoint - Heihe City is emerging as a key destination for cross-border tourism and international health tourism, particularly through the promotion of traditional Chinese medicine (TCM) to Russian tourists [1][6][7]. Group 1: Cross-Border Tourism Development - Heihe City has enhanced its cultural and tourism activities, leading to increased exchanges with major Russian cities, particularly through the "government platform, state-owned enterprises support, private sector involvement, and market operation" model [1][6]. - The international night market and morning market in Heihe have become popular spots for Russian tourists, with many vendors fluent in Russian to cater to this demographic [2][3]. - Daily cross-border traffic at Heihe's port can reach approximately 1,000 people during off-peak seasons and up to 4,000 people during peak summer months, with a significant portion visiting for leisure and shopping [2][3]. Group 2: Traditional Chinese Medicine (TCM) Promotion - The establishment of a TCM promotion station at Heihe's port has attracted Russian tourists interested in TCM, with an expected annual patient volume of around 2,000 by the end of 2024 [3][4]. - Russian tourists have shown a strong preference for TCM treatments, particularly for conditions like rheumatism, bone diseases, and cardiovascular issues, with popular treatments including acupuncture and moxibustion [4][5]. - The Heihe TCM hospital has been actively promoting its services in Russia, aiming to increase awareness and attract more Russian visitors seeking TCM treatments [5][6]. Group 3: Infrastructure and Policy Support - The completion of the first cross-river highway bridge between Heihe and Blagoveshchensk in 2022 has significantly improved transportation links, facilitating cross-border tourism [7]. - Heihe benefits from various policy advantages, including a free trade zone and cross-border e-commerce pilot zone, which support the development of cross-border tourism [7]. - The city is strategically located in a fertile agricultural zone, making it a hub for medicinal herbs and enhancing its appeal as an international health tourism destination [7].