活动现场共分为五大区域，特邀名医专家在义诊区现场坐诊，为群众提供问诊、开方等服务，普及 中医养生知识。中医特色专长展示区呈现针灸、推拿等传统技艺，特色理疗体验区让群众免费体验艾 灸、拔罐等服务，传统功法教学互动区带动学习八段锦、太极拳等，中医药文化体验市集则展示道地药 材、中药茶饮等产品，让民众近距离接触中医药。（记者 李丽 通讯员 张新明） 近日，聊城东阿县长寿谷聚医坊一早就热闹起来，"长寿之乡 助力健康"中医生活化大型义诊活动 暨志愿服务项目启动仪式举行。活动聚焦中医药文化传承与民生健康服务，通过"仪式启动+义诊体 验"的形式，推动中医走进日常生活。全省首个集中汇聚中医特色疗法、中医理疗和非遗传承技术的中 医特色街区"东阿聚医坊"正式亮相。当天，来自山东省中医院、聊城市中医院等专家进行义诊，吸引上 千名居民参与。 ...

Core Viewpoint - The Chinese massage and foot therapy industry is experiencing significant growth and structural upgrades driven by the "Healthy China 2030" strategy and rising health awareness among the public, with the market expected to exceed 730 billion by 2026 and online user penetration surpassing 45% [1][2][6]. Market Size and Trends - By 2026, the user base in the massage and foot therapy industry is projected to reach approximately 250 million, with nearly 30 billion orders and a transaction value exceeding 730 billion [2]. - The industry has entered a stable and mature development phase, with online platforms becoming a crucial part of its growth [2]. Industry Development and Growth - The therapeutic wellness segment is becoming the growth engine of the industry, driven by the aging population, increased demand for body care, and chronic disease management [6]. - The shift in consumer health awareness from "relaxation" to "proactive wellness" is accelerating the development of therapeutic wellness services [6]. Market Concentration - The therapeutic wellness market remains fragmented, but leading brands in high-tier cities are expanding rapidly, contributing to an increase in market concentration [10]. - The top 10 brands in the therapeutic wellness sector have seen their order share rise from 9.8% in 2020 to 13.5% in 2025, indicating a gradual increase in concentration [10]. Store Growth Distribution - The number of therapeutic wellness stores is growing rapidly, with first-tier and new first-tier cities averaging a growth rate of around 20% [15]. - The growth rates for second-tier and third-tier cities are 26.9% and 44.1%, respectively, driven by policy support and market gaps [15]. User Characteristics - The user base is increasingly female and younger, with diverse needs driving continuous growth in the industry [38]. - Women are more focused on health management and are willing to invest in wellness services, with full-time mothers and young professionals showing significant engagement [38]. Consumption Trends - Users are increasingly engaging in high-frequency consumption, with those making three or more transactions contributing 43.7% of the industry's gross transaction value (GTV) [47]. - The average transaction value for therapeutic wellness services shows a polarized growth trend, with projects priced above 400 yuan and below 50 yuan experiencing the fastest growth rates [29]. Female User Insights - Female users prioritize health and wellness, with a strong inclination towards social experiences and quality service [57][62]. - Women tend to choose projects first before selecting stores, with younger women showing less concern for store location compared to older generations [64]. Purchase Experience - Nearly half of female users prefer to make their first purchase directly in-store, while younger women are more inclined to use online platforms for group purchases [80]. - The average single transaction amount for female users in therapeutic projects is concentrated between 100-299 yuan, with an average of 254 yuan [85]. Repurchase Behavior - About 50% of female users choose to repurchase from the same store due to the ability to negotiate service combinations and discounts [87]. - Younger women are more likely to rely on online channels for repurchasing, while older generations tend to prefer direct purchases at physical stores [89].

Group 1 - The autumn equinox marks a key point for balancing yin and yang, transitioning from "warm dryness" to "cool dryness," with an emphasis on maintaining health through balance and moisture to combat cold [1] - During this period, the liver and gallbladder systems are susceptible to external influences, leading to potential dysfunctions such as chest and abdominal distension, dizziness, and cold extremities [4] - Recommendations for dietary adjustments include consuming liver, goji berries, black sesame, and warming foods like ginger and cinnamon, while avoiding high-fat foods, excessive alcohol, and spicy or cold items [4] Group 2 - Lifestyle adjustments should include avoiding cold, ensuring warmth, and maintaining a regular sleep schedule, with gentle exercises recommended to prevent liver blood depletion [4] - Techniques such as acupressure and moxibustion can be beneficial, with specific focus on the Tai Chong point to alleviate liver-related issues [5]

Core Viewpoint - The Chinese massage and foot therapy industry is experiencing significant growth and structural upgrades driven by the "Healthy China 2030" strategy and increasing health awareness among the public, with the market expected to exceed 730 billion by 2026 and online user penetration surpassing 45% [1][2][6]. Market Size and Trends - By 2026, the user base in the Chinese massage and foot therapy industry is projected to reach nearly 250 million, with order volume approaching 30 billion and transaction value exceeding 730 billion, indicating a stable and mature development phase [2][6]. Industry Development and Growth - The therapeutic wellness segment is becoming the growth engine of the industry, fueled by the aging population, rising demand for body care and chronic disease management, and a shift in consumer health awareness from relaxation to proactive wellness [6][10]. Market Concentration - The therapeutic wellness market remains fragmented, but leading brands in high-tier cities are expanding rapidly, resulting in a gradual increase in market concentration, with the top 10 brands' order share rising from 9.8% in 2020 to 13.5% in 2025 [10][13]. Store Growth Distribution - The distribution of therapeutic wellness stores follows a pyramid structure, with rapid expansion in lower-tier markets driven by low costs and policy support, while mid-sized stores are also growing quickly [15][21]. User Characteristics - The user demographic is increasingly female and younger, with diverse needs driving sustained growth in the industry. Women, particularly full-time mothers and young professionals, are more health-conscious and willing to invest in wellness services [38][55]. Female-Friendly Services - The upgrade of environments and services to be more female-friendly, incorporating a "healing + social" model, is meeting women's needs for a safe, comfortable, and private therapeutic experience [41]. Consumption Trends - There is a noticeable trend of increased user frequency, with users making three or more transactions contributing significantly to the industry's gross transaction value (GTV) [47]. Project Supply - Massage and therapeutic services are the core offerings, with the highest profit margins coming from combinations like massage + moxibustion [27][29]. Technician Influence - The professional capabilities of technicians are a core driving force in therapeutic wellness, directly impacting service effectiveness, customer trust, and operational efficiency [32]. Purchase Experience - Female users often prefer to make their first purchase directly in-store, while younger women are more inclined to use online platforms for group purchases [80]. Consumer Frequency - The average frequency of therapeutic services is high, particularly for massage and moxibustion, with users engaging in these services regularly [83]. Consumer Spending - Female users typically spend between 100-299 yuan per session on therapeutic services, with an average spend of 254 yuan, slightly higher than the overall average [85]. Repurchase Behavior - Nearly half of female users choose to repurchase services in-store due to the ability to negotiate service combinations and discounts, while around 40% prefer online repurchases for price advantages [87]. Membership Recharge - A significant portion of female users opt for store membership cards due to long-term trust and flexible service combinations, while those with specific treatment needs tend to choose service cards [89]. Experience Satisfaction - Key factors enhancing female user satisfaction include the technician's skill, service effectiveness, and the comfort of the store environment [95]. Store Switching Frequency - Female users generally switch stores infrequently but may do so due to excessive upselling or unavailability of preferred technicians [97]. User Segmentation - The primary user groups in the massage and foot therapy sector include urban young professionals, homemakers, and middle-class individuals, with notable growth among the elderly and students [99][100].

Group 1 - The article emphasizes the importance of regulating qi and blood, especially for women, after the White Dew season due to symptoms of fatigue and poor health [1] - Dietary adjustments are recommended, including the intake of iron, protein, and vitamin-rich foods such as animal liver, lean meat, red dates, and goji berries, while avoiding cold foods [1] - Herbal soups made from ingredients like Angelica and Astragalus can be beneficial, but should be tailored to individual constitution and not overconsumed [1] Group 2 - Moderate exercise is suggested to promote qi and blood circulation, with activities like brisk walking and yoga being ideal, while intensity should be kept low [3] - It is advised to avoid intense workouts that may deplete qi and blood, especially during menstruation, and to maintain warmth [4] Group 3 - For severe cases of qi and blood deficiency, traditional Chinese medicine (TCM) approaches are recommended [6] - Acupuncture at specific points such as Zusanli and Sanyinjiao, along with moxibustion at Guanyuan and Qihai, can help in warming and supplementing qi and blood [7] - Massage therapy is also suggested to improve qi and blood circulation [7]

Core Viewpoint - The article highlights the growing trend of "Traditional Chinese Medicine (TCM) health tourism" in Heihe City, which is attracting an increasing number of Russian tourists seeking TCM treatments and experiences [3][10]. Group 1: Tourism Development - Heihe City is enhancing its cultural and tourism activities, leading to closer exchanges with various Russian cities, which has significantly increased the number of Russian visitors [3][13]. - The city has established a mechanism of "government platform, state-owned enterprise support, private sector involvement, and market operation" to position itself as a preferred destination for cross-border tourism and international health tourism [14]. - The opening of the first cross-river highway bridge between China and Russia in 2022 has improved connectivity, facilitating cross-border tourism [14]. Group 2: TCM Popularity - The Heihe City TCM Hospital has seen a rise in Russian patients, with an expected annual patient volume of 2,000, up from 700 in the first seven months of the current year [10]. - TCM treatments such as acupuncture, moxibustion, and cupping are particularly favored by Russian patients, who are increasingly seeking preventive care through TCM [10][11]. - The hospital has set up a dedicated international medical department to cater to Russian patients, ensuring language barriers are minimized with bilingual staff [10]. Group 3: Market Dynamics - The Heihe International Night Market and Morning Market have become popular destinations for Russian tourists, showcasing a variety of goods and local cuisine [6][5]. - The daily entry and exit numbers at the Heihe port can reach up to 4,000 during peak seasons, with a significant portion of visitors coming for leisure and shopping [6]. - The local economy is benefiting from the influx of Russian tourists, who are drawn to the unique blend of Chinese and Russian cultural experiences available in Heihe [14].

Core Viewpoint - Heihe City is emerging as a key destination for cross-border tourism and international health tourism, particularly through the promotion of traditional Chinese medicine (TCM) to Russian tourists [1][6][7]. Group 1: Cross-Border Tourism Development - Heihe City has enhanced its cultural and tourism activities, leading to increased exchanges with major Russian cities, particularly through the "government platform, state-owned enterprises support, private sector involvement, and market operation" model [1][6]. - The international night market and morning market in Heihe have become popular spots for Russian tourists, with many vendors fluent in Russian to cater to this demographic [2][3]. - Daily cross-border traffic at Heihe's port can reach approximately 1,000 people during off-peak seasons and up to 4,000 people during peak summer months, with a significant portion visiting for leisure and shopping [2][3]. Group 2: Traditional Chinese Medicine (TCM) Promotion - The establishment of a TCM promotion station at Heihe's port has attracted Russian tourists interested in TCM, with an expected annual patient volume of around 2,000 by the end of 2024 [3][4]. - Russian tourists have shown a strong preference for TCM treatments, particularly for conditions like rheumatism, bone diseases, and cardiovascular issues, with popular treatments including acupuncture and moxibustion [4][5]. - The Heihe TCM hospital has been actively promoting its services in Russia, aiming to increase awareness and attract more Russian visitors seeking TCM treatments [5][6]. Group 3: Infrastructure and Policy Support - The completion of the first cross-river highway bridge between Heihe and Blagoveshchensk in 2022 has significantly improved transportation links, facilitating cross-border tourism [7]. - Heihe benefits from various policy advantages, including a free trade zone and cross-border e-commerce pilot zone, which support the development of cross-border tourism [7]. - The city is strategically located in a fertile agricultural zone, making it a hub for medicinal herbs and enhancing its appeal as an international health tourism destination [7].

Core Viewpoint - The China-Kazakhstan Traditional Medicine Center is successfully integrating traditional Chinese medicine (TCM) into Kazakhstan's healthcare system, providing effective treatments and training local practitioners, thereby enhancing the acceptance and understanding of TCM among the local population [7][20]. Group 1: Center Overview - The China-Kazakhstan Traditional Medicine Center was established in December 2022 in Astana, focusing on treating common and complex diseases, particularly neurological disorders in children [8][20]. - The center has treated over 46,000 patients since its opening in May 2023, with an average daily patient volume exceeding 200 [13][20]. Group 2: Treatment and Patient Experience - The center employs various TCM therapies, including acupuncture, moxibustion, and rehabilitation training, to treat conditions such as cerebral palsy and autism [12][13]. - Local patients have shown increasing trust in TCM, with many reporting significant improvements in their conditions after treatment [13][20]. Group 3: Training and Development - The center conducts training programs for local medical practitioners, enhancing their understanding and application of TCM, with nine training sessions held to date [19][20]. - A new TCM department has been established at the National Children's Hospital of Kazakhstan, indicating the growing integration of TCM into the mainstream medical system [20]. Group 4: Future Plans - The center is relocating to a larger facility to accommodate the growing patient base and is planning to develop TCM formulations tailored to local health needs [20]. - Ongoing collaborations with local universities and hospitals aim to further promote TCM education and research in Kazakhstan [20].

Core Viewpoint - The popularity of various wellness methods such as "sunbathing to dispel cold and dampness" and "home moxibustion to drive away winter ailments" has surged, but it is crucial to consult a traditional Chinese medicine practitioner for body constitution assessment and acupoint guidance before attempting these methods to avoid potential harm [1] Group 1: Risks of Popular Wellness Methods - A 67-year-old woman experienced severe health issues after sunbathing for over two hours, leading to a hospital visit where she was diagnosed with myocardial ischemia and elevated blood pressure, exacerbated by her pre-existing hypertension and inappropriate sun exposure during extreme heat [2] - Similar cases have been reported in previous summers, with patients suffering from skin burns, heatstroke, and cardiovascular discomfort due to excessive sun exposure [2] - Another case involved a 70-year-old woman who suffered severe skin damage and infection after excessive home moxibustion, highlighting the risks associated with unregulated wellness practices [2] Group 2: Suitability of Sunbathing - Sunbathing is more suitable for individuals with a yang deficiency constitution, while those with yin deficiency, internal heat, or other specific conditions may experience adverse effects [3] - Individuals with photosensitivity, acute skin diseases, or cardiovascular issues should avoid sunbathing altogether [4] - For those who can sunbathe, it is recommended to do so during specific times (8-10 AM or 4-6 PM) and limit exposure to 30 minutes for young people and 15-20 minutes for the elderly and children, ensuring a warm back and slight sweating [4] Group 3: Guidelines for Moxibustion - Moxibustion is suitable for individuals with yang deficiency and dampness but is often misperceived as being more effective when hotter; the correct approach is to maintain a comfortable warmth [5] - It is advised to perform moxibustion for 5-10 minutes per acupoint, using high-quality moxa that produces minimal smoke and is not irritating [5] - Overdoing moxibustion can lead to depletion of qi and yin, and there are risks of infection during summer due to sweat, especially for patients with skin damage [5]

Core Viewpoint - The article discusses the impact of humidity on health and provides recommendations for removing excess moisture from the body, emphasizing the importance of traditional Chinese medicine and lifestyle adjustments [1][2]. Group 1: Health Implications of Humidity - Excess moisture in the body can lead to symptoms such as abdominal distension, loss of appetite, and unformed stools, potentially progressing to chronic gastrointestinal issues [1]. - The spleen and stomach are identified as key organs for metabolizing moisture, and their weakness can result in the accumulation of dampness in the body [1]. Group 2: Recommendations for Moisture Removal - For individuals with mild dampness, methods such as cupping and moxibustion are suggested, while those with severe dampness may require acupuncture and herbal medicine after proper diagnosis [1]. - Dietary recommendations include consuming ingredients like coix seed, adzuki beans, and mung beans, as well as drinking water made from lotus leaves and winter melon [2]. Group 3: Lifestyle Adjustments - It is advised to wear breathable natural fabrics like cotton, linen, and silk, and to opt for moisture-wicking clothing in humid conditions [1]. - Regular exercise is encouraged, focusing on light activities such as jogging, Qigong, and yoga, with a recommended duration of no more than 30 minutes [2]. - Maintaining a regular sleep schedule, ideally sleeping before 11 PM for 6 to 8 hours, is highlighted as crucial for the body's moisture regulation [2].