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“媒体+”助力湛江海鲜热销贵州市场,粤黔合作再谱新篇
Nan Fang Nong Cun Bao· 2025-10-26 11:32
Core Viewpoint - The event in Guizhou showcased seafood from Zhanjiang, highlighting the collaboration between Guangdong and Guizhou provinces, and the growing demand for high-quality seafood in the region [3][4][6]. Group 1: Event Overview - The seafood promotion and tasting event took place in Guiyang, Guizhou, featuring premium seafood products such as golden pomfret, shrimp, and oysters from Zhanjiang [3][4]. - The event aimed to enhance cooperation between Guangdong and Guizhou, presenting new ideas and outcomes for both provinces [4][6]. Group 2: Market Demand and Supply - There is a continuous increase in local consumption and a rising demand for high-quality seafood in Guizhou, which is seen as a growth hub for domestic consumption [6][21]. - Zhanjiang is recognized as a major fishing city in Guangdong, contributing 13% of the province's marine industry output and over 40% of deep-sea aquaculture capacity [9][10][11]. Group 3: Seafood Industry Position - Zhanjiang's seafood, particularly golden pomfret and shrimp, has gained national acclaim and is popular both domestically and internationally [11][12]. - The region's aquaculture area covers 1.162 million acres, accounting for 16% of the province's total, with Zhanjiang leading in fishery production and output for 30 consecutive years [9][10]. Group 4: Strategic Initiatives - The Guangdong government has launched initiatives to develop a "media+" model to enhance agricultural product marketing, integrating various societal forces to improve market effectiveness [49][51]. - Zhanjiang's seafood enterprises are actively engaging in market research and promotion in Guizhou, aiming to boost sales of key products like golden pomfret and shrimp [53][55]. Group 5: Business Collaborations - A procurement signing ceremony was held during the event, with 12 companies, including Guangdong Haiwei Agricultural Group and Guizhou Western Wharf Catering Management, signing contracts worth over 30 million yuan for seafood sales in Guizhou [61][66]. - The establishment of a food safety liability insurance specifically for Zhanjiang seafood products aims to enhance quality assurance and market confidence [58][60].