Core Viewpoint - The 2025 Greater Bay Area Agricultural Products Trade Fair will be held in Guangzhou, showcasing landmark agricultural products from the Guangdong West region, aiming for brand and internationalization through a "media+" service model [8][10]. Group 1: Agricultural Products and Their Economic Impact - Zhanjiang is recognized as both a "blue granary" and a "tropical fruit garden," with over 3,600 deep-sea fish farming nets producing more than 100,000 tons of fish annually, accounting for about 40% of national output, and an industry value exceeding 13 billion yuan [13][14][22]. - Xu Wen, known as the "hometown of pineapples," has a planting area of 350,000 mu, yielding over 700,000 tons annually, which is one-third of the national total. The local industry is extending its value chain by developing processed products like pineapple mooncakes [17][18][20]. - Maoming's lychee industry has a planting area exceeding 1.35 million mu, with an annual output of over 500,000 tons, contributing to a total industry value of over 12 billion yuan in 2024. The products are exported to over 20 countries and regions [31][32][34]. - The medicinal plant Huajuhong, known as "Southern ginseng," has a planting area of 116,000 mu, with a product value exceeding 3.5 billion yuan. The local government is investing in research and development to enhance its health product offerings [36][40][46]. Group 2: Industry Innovations and Trends - Yangjiang, known for its black bean paste, produces over 50,000 tons annually, capturing about 70% of the national market share, with an industry value surpassing 1.5 billion yuan. The local industry is innovating with high-value products like ready-to-eat sauces [52][53]. - The integration of traditional agriculture with modern technology is evident as the region transitions from scattered practices to standardized, digitalized, and large-scale operations. This includes the development of new business models such as "agriculture + tourism" and "agriculture + e-commerce" [65][66]. - The "media+" platform is expected to accelerate the internationalization of unique agricultural products from Guangdong West, transforming them from mere "taste memories" to recognized "industry brands" on a global stage [68][70].

Core Viewpoint - Zhanjiang's golden pomfret industry is thriving, with significant production and export growth, positioning it as a key player in the global seafood market [6][34]. Industry Overview - Zhanjiang is recognized as the "Pomfret Capital of China," producing approximately 100,000 tons of golden pomfret annually, accounting for one-third of the national output [6][7]. - The total output value of the golden pomfret industry in Zhanjiang has exceeded 20 billion yuan, directly creating 100,000 jobs and indirectly impacting over 1 million people in the industry chain [31][32]. Production and Quality - The cultivation philosophy in Zhanjiang emphasizes high-quality water, which is reflected in the presence of the endangered Chinese white dolphin, indicating excellent water quality [11][12]. - Golden pomfret thrives in a clean marine environment, with optimal water temperatures between 22°C and 28°C, contributing to its superior taste and texture [14][18]. Market Demand and Product Development - Golden pomfret is popular in the market due to its rich content of DHA and EPA, beneficial for brain development and cardiovascular health, and its versatility in various cooking styles [20][21]. - Leading companies like Hengxing Group have developed a range of golden pomfret products, catering to diverse consumer preferences and enhancing the industry's quality and efficiency [22][24]. Export Growth - In 2023, Zhanjiang exported 39,000 tons of golden pomfret, generating an export revenue of 952 million yuan, with projections for 2024 to exceed 100,000 tons and reach an export value of 2.658 billion yuan [34][35]. - A significant portion of the golden pomfret is exported to Europe, America, and Southeast Asia, establishing it as an "international fish" [36]. Economic Impact - The growth of the golden pomfret industry reflects Zhanjiang's broader marine economy, transitioning from local consumption to global markets, symbolizing the region's economic development [39][41].

Core Viewpoint - The event in Guizhou showcased seafood from Zhanjiang, highlighting the collaboration between Guangdong and Guizhou provinces, and the growing demand for high-quality seafood in the region [3][4][6]. Group 1: Event Overview - The seafood promotion and tasting event took place in Guiyang, Guizhou, featuring premium seafood products such as golden pomfret, shrimp, and oysters from Zhanjiang [3][4]. - The event aimed to enhance cooperation between Guangdong and Guizhou, presenting new ideas and outcomes for both provinces [4][6]. Group 2: Market Demand and Supply - There is a continuous increase in local consumption and a rising demand for high-quality seafood in Guizhou, which is seen as a growth hub for domestic consumption [6][21]. - Zhanjiang is recognized as a major fishing city in Guangdong, contributing 13% of the province's marine industry output and over 40% of deep-sea aquaculture capacity [9][10][11]. Group 3: Seafood Industry Position - Zhanjiang's seafood, particularly golden pomfret and shrimp, has gained national acclaim and is popular both domestically and internationally [11][12]. - The region's aquaculture area covers 1.162 million acres, accounting for 16% of the province's total, with Zhanjiang leading in fishery production and output for 30 consecutive years [9][10]. Group 4: Strategic Initiatives - The Guangdong government has launched initiatives to develop a "media+" model to enhance agricultural product marketing, integrating various societal forces to improve market effectiveness [49][51]. - Zhanjiang's seafood enterprises are actively engaging in market research and promotion in Guizhou, aiming to boost sales of key products like golden pomfret and shrimp [53][55]. Group 5: Business Collaborations - A procurement signing ceremony was held during the event, with 12 companies, including Guangdong Haiwei Agricultural Group and Guizhou Western Wharf Catering Management, signing contracts worth over 30 million yuan for seafood sales in Guizhou [61][66]. - The establishment of a food safety liability insurance specifically for Zhanjiang seafood products aims to enhance quality assurance and market confidence [58][60].

Core Points - The 15th National Games will be jointly hosted by the Guangdong-Hong Kong-Macao Greater Bay Area from November 9 to 21, 2025, showcasing the culinary diversity of 19 cities in the region [2][3][53] - The event is not only a sports competition but also a cultural journey through the flavors of the Greater Bay Area, inviting guests to explore local delicacies [4][52] Culinary Highlights - The flavors of Guangdong are deeply rooted in its mountainous and water-rich landscapes, with dishes like the Hakka-style salted duck from Shaoguan and the renowned Qingyuan chicken, known for its tender meat and rich flavor [8][15][12] - In the Pearl River Delta, dishes such as Shunde fish sashimi and Zhongshan crispy fish reflect the region's culinary innovation and dedication to quality [16][20][18] - Chaoshan cuisine is highlighted by the meticulous preparation of beef hotpot in Shantou, showcasing the local commitment to flavor and culinary precision [22][25] - Coastal cities like Zhuhai and Yangjiang offer seafood delicacies, including the tender white grouper and flavorful oysters, emphasizing the region's maritime bounty [26][29][27] Cultural Significance - The culinary experiences in cities like Guangzhou and Shenzhen reflect the local lifestyle and cultural heritage, with dim sum and roasted pigeon representing the region's rich traditions [34][36] - The event serves as a platform to celebrate the integration of sports and local flavors, with dishes symbolizing the spirit of competition and collaboration [41][49][46] - The Greater Bay Area's diverse culinary landscape is presented as a vibrant tapestry of flavors, connecting the athletic spirit with local culture [42][53]

Core Viewpoint - The article highlights the successful integration of Guangdong's modern marine ranching products into the hot pot industry, showcasing the collaboration between Guangdong seafood and Chongqing hot pot flavors, aiming to establish Guangdong seafood as a leading choice in the hot pot market [15][44][46]. Group 1: Guangdong Modern Marine Ranching - Guangdong's modern marine ranching is experiencing a bountiful harvest, particularly with the capture of fresh fish like the golden pomfret and sea bass [2][35]. - The golden pomfret is recognized for its high protein, low fat, and minimal bones, making it a preferred seafood choice for all ages [9][8]. - The sea bass from Zhuhai is noted for its firm and tender meat, enhancing its appeal in culinary applications [10][11]. Group 2: Hot Pot Industry Integration - The 21st China Hot Pot Industry Conference took place in Chongqing, gathering over 300 top hot pot brand decision-makers and industry experts [15][16]. - Guangdong seafood products, including golden pomfret and sea bass, were showcased at the event, emphasizing their quality through authoritative recommendations and in-depth tasting experiences [17][44]. - The event featured innovative cooking methods for the seafood, such as spicy golden pomfret slices and fresh pepper sea bass rolls, highlighting the versatility of Guangdong's marine products [27][28]. Group 3: Market Expansion and Strategy - Guangdong has established the first modern marine ranching regional public brand, "Guangdong Fresh Products," aiming to enhance brand collaboration and resource synergy [41][42]. - The initiative seeks to connect Guangdong seafood producers with the Chongqing market, promoting the integration of Guangdong seafood into the hot pot sector [44][45]. - The article emphasizes the goal of making Guangdong seafood a "traffic king" in the hot pot industry, leveraging the popularity of both regions' culinary traditions [46].

Core Viewpoint - The article highlights the revitalization of the seafood industry in Zhanjiang following the fishing season reopening, emphasizing its economic and cultural significance for the region [1][11][12]. Group 1: Economic Impact - Zhanjiang's total aquatic product output reached 1.316 million tons, with a total fishery output value of 29.44 billion yuan, maintaining the highest figures in the province for 30 consecutive years [8]. - The opening of the fishing season has led to bustling seafood markets and restaurants, attracting visitors from various regions to experience fresh seafood [5][6][19]. - The local economy benefits from the fishing season through increased activity in seafood trading, logistics, and related industries, strengthening the marine economic chain [18][19]. Group 2: Cultural Significance - The fishing season is not only a production restart but also a cultural event that connects the community through shared experiences and memories associated with seafood [12][25][28]. - The opening of the fishing season attracts tourists who come to witness the event and enjoy local seafood, enhancing the cultural tourism aspect of Zhanjiang [20][23]. Group 3: Modernization and Development - Zhanjiang is advancing its marine ranching capabilities with six modern deep-sea farming platforms and over 3,400 deep-sea farming cages, accounting for 38% and 54% of the province's total, respectively [49]. - The city is implementing a comprehensive plan for modern marine ranching from 2023 to 2035, aiming to establish a strong marine fishery city and achieve modernization in the industry [54][56]. - The local government is promoting the "media+" initiative to enhance brand building for marine products, integrating media resources into the agricultural supply chain [58][60][80].

Core Viewpoint - The Zhanjiang Seafood Product Promotion Conference aims to enhance the brand value and market presence of Zhanjiang seafood through a comprehensive media strategy and industry collaboration [4][6][10]. Group 1: Event Overview - The Zhanjiang Fishing Festival officially commenced on August 16, featuring a cultural carnival and a seafood product promotion event [3][4]. - The promotion event integrates various stakeholders, including e-commerce platforms, suppliers, and service providers, to enhance Zhanjiang's seafood brand [5][6]. Group 2: Brand Development - A significant highlight of the event was the unveiling of the Zhanjiang Modern Marine Ranch Brand Innovation Platform, which aims to boost brand creation and value [14][15]. - The platform's establishment is part of the "Media+" initiative, which focuses on market expansion and brand development [18][19]. Group 3: Industry Collaboration - A roundtable forum was held to discuss logistics, media communication, and food safety, with industry experts providing insights on promoting Zhanjiang seafood to national markets [30][32]. - Key industry players emphasized the importance of cold chain logistics in ensuring the quality and distribution of Zhanjiang seafood products [35][36]. Group 4: Marketing Strategies - Innovative marketing strategies, such as live streaming and social media engagement, were discussed to attract younger consumers and enhance brand visibility [40][42]. - The integration of technology and media is seen as crucial for transforming seafood from mere ingredients to appealing products for the digital age [42][43]. Group 5: Product Showcase - The event featured a seafood tasting session, showcasing various dishes prepared by top chefs, which attracted significant attention from attendees [51][53]. - The exhibition area displayed a wide range of Zhanjiang specialties, leading to active inquiries and initial purchase agreements from buyers [57][60].

Core Viewpoint - The article discusses the launch of the first municipal-level "Media+" action plan in Zhanjiang, Guangdong, aimed at enhancing the agricultural product market system through media empowerment, with a focus on the "Zhanpin" brand. Group 1: Implementation Plan Overview - The "Media+" action plan aims to achieve five main goals over three years: promoting consumption, foreign trade, cultural tourism, increasing farmers' income, and transforming media [6][7]. - The plan is structured around eight key areas: market expansion, cultural co-creation, lifestyle integration, industry integration, brand building, technological innovation, think tank support, and resource integration [8][9]. Group 2: Agricultural Marketing System - Zhanjiang is recognized as the source of Guangdong's agricultural product marketing system, having successfully implemented the "12221" marketing system since 2019 to address sales challenges for local products [12][14]. - The new plan incorporates the "12221" system to enhance the value and scope of agricultural products, promoting a systematic and collaborative approach across the province [16]. Group 3: Focus on "Zhanpin" Brand - The plan emphasizes the development of the "Zhanpin" brand, aiming to create a competitive and culturally recognizable agricultural brand through a multi-faceted strategy involving regional, enterprise, product brands, and personal IP [21][22]. - Activities to promote "Zhanpin" include nationwide campaigns and cultural festivals to enhance brand visibility and market penetration [23][24]. Group 4: Industry Development and Innovation - The implementation plan encourages collaboration between local areas and media for project co-construction, operational cooperation, and brand development, aiming to create exemplary cases of "Media+Industry" integration [30][31]. - The plan also focuses on technological innovation, utilizing AI to analyze consumer trends and develop a comprehensive data system for agricultural products [35][36].

Core Viewpoint - Guangdong is implementing the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" (referred to as the "Hundred Thousand Project") and aims to leverage media to enhance agricultural product market systems and promote rural revitalization [2][3]. Summary by Relevant Sections Media Empowerment - The "Media+" model is introduced to integrate media with various sectors such as market, culture, life, industry, brand, technology, and think tanks, aiming to achieve five goals by 2027: promoting consumption, foreign trade, cultural tourism, increasing farmers' income, and transforming media [3][4]. Key Tasks - Eight key tasks are outlined, including strengthening media-market linkages, enhancing cultural value co-creation, promoting lifestyle integration, deepening industry collaboration, accelerating brand transformation, fostering technological innovation, aggregating think tank effectiveness, and leading media transformation [5]. Agricultural Market System - The plan focuses on reshaping the agricultural product market system by enhancing circulation links, elevating brand value, and activating data potential, exploring a new path for rural revitalization through media leadership and multi-party collaboration [6][10]. Brand Development - Guangdong will launch a series of "Media+" agricultural brand projects to enhance brand visibility and market penetration, with a strong emphasis on innovative storytelling and resource integration [7][11]. Media Transformation - The initiative aims to redefine the role of mainstream media, emphasizing its function as a resource integrator, brand promoter, and participant in rural revitalization, moving beyond traditional information dissemination [11][12]. Innovation and Collaboration - The establishment of the "Guangdong Agricultural AI Laboratory" and partnerships with educational institutions are part of the strategy to foster innovation and develop talent in the pre-prepared food sector [12][13]. Future Outlook - The implementation of the "Media+" strategy is expected to institutionalize and normalize media involvement in agricultural development, enhancing the global recognition of Guangdong's agricultural products [10].

Core Insights - The 11th Guangdong International Aquaculture Expo opened on June 18, 2025, in Zhanjiang, attracting over 300 exhibitors from around the world to showcase the latest achievements and trends in the aquaculture industry [1][2] - The expo aims to create a high-end professional platform for global aquaculture industry exchange and cooperation, promoting Chinese aquaculture to the world [1] - The total exhibition area exceeded 20,000 square meters, featuring various specialized zones including international and aquaculture sections, covering a wide range of products and technologies [1] Industry Developments - The event included various activities such as the Chinese Culinary Aquaculture Skills Summit and forums on high-quality development in the aquaculture processing industry, enhancing the local culinary and tourism sectors [2] - Since its inception in 2014, the expo has significantly contributed to the global trade of aquatic products, achieving a record intended transaction volume of 32 billion yuan in 2024 [2] - Zhanjiang has been recognized for its comprehensive aquaculture industry chain, including breeding, product processing, and export trade, and has received multiple national accolades [2] - In 2024, Zhanjiang's total fishery output reached 1.316 million tons, with a total output value of 29.404 billion yuan, both accounting for approximately 14% of the province's totals, maintaining the top position in the province for 30 consecutive years [2]