行囊里的故乡 味，奋斗路上 的"广货"情|新春 走基层_南方+_南 方plus 州，既是与同事 朋友相聚，又是 开启新一年的奋 斗。作为土生土 长的东莞人，他 为朋友们精心挑 选了几样最具特 色的东莞"广 货"，每一件都藏 着家乡的滋味和 新春的意头。 最占地方的，是 五盒厚街腊 肠。"厚街腊肠八 百多年历史，是 国家级非遗。"他 笑 道，"'肠'与'长'同 音，寓意长长久 久；油脂渗进米 饭，叫'家肥屋 润'。新的一年， 愿大家日子过得 滋润，事业长 红。" 厚街腊肠。 2月23日（农历正 月初七），东莞 南城，赵先生将 车尾箱塞得满满 当当。他要在大 年初七返回广 正月初七，"人 日"。这个被古人 视为"众生之 日"的特殊节气， 在岭南大地上有 着别样的温情。 在这个寓意万象 更新、开启新征 程的日子里，各 地返回工作城市 的洪流中，拖着 拉杆箱的年轻 人、背着双肩包 的中年人、抱着 孩子的父母—— 他们的脚步匆 匆，目的地是北 京、上海、杭 州、成都......是那 些承载着梦想与 打拼的城市。而 他们的行囊里， 除了换洗衣物， 更多的是来自广 东各地的"年 味"：清远鸡、揭 阳茶、茂名荔枝 干、东莞腊 ...

广货行天下，飘 香岭南春！广东 乡村花式年味火 爆迎客_南方+_南 方plus 比增长4.6%；纳 入监测的13家红 色旅游经典景区 接待游客25.7万 人次，同比增长 7.2%；纳入监测 的100个乡村旅游 点和历史古村落 接待游客33.0万 人次，同比增长 8.8% 金马贺岁，岭南 迎春。2026年新 春佳节期间，南 粤大地处处洋溢 着喜庆祥和的氛 围。随着"百千万 工程"的深入实施 与"广货行天 下"春季行动的全 面铺开，广东各 地乡村旅游持续 火爆。 湛江海鲜市场吸引游客选购。 据广东省文化和 旅游厅初步测 算，2月17日（大 年初一），全省 纳入监测的14段 古驿道沿线重点 区域接待游客 68.5万人次，同 从粤东的客家围 屋到粤西的美丽 海湾，从北江两 岸到珠三角水 乡，游客们不仅 沉醉于南粤的绿 水青山，更被琳 琅满目、寓意吉 祥的"广货"所吸 引。清远鸡、梅 州柚、茂名荔枝 干、中山乳鸽、 东莞腊肠、湛江 金鲳鱼……各 地"广货"借助新 春节庆的东风， 成为游客争相购 买的"新年伴手 礼"，勾勒出一幅 农文旅深度融合 的富春山居图。 肇庆广宁，村民们在特产摊位流连，选购"广货"。 满载而归：乡 ...

Core Insights - The "Guangdong Goods Going Global" initiative has been incorporated into the Guangdong provincial government work report, highlighting its significance in promoting local agricultural products on a national and international scale [2][6][7] - The initiative aims to enhance consumer confidence in Guangdong's agricultural products and expand their market reach, thereby contributing to the overall economic strategy of boosting domestic demand [6][7][8] Group 1: Agricultural Product Promotion - The initiative has successfully facilitated the global distribution of nearly 6 million pots of "Chinese New Year Kumquat" from Foshan, which is a key production area for this product [10][12][22] - Guangdong's kumquat market share in the domestic market is approaching 80%, with the Chen Village area supplying over 40% of the national kumquat demand [22][23] - The "Guangdong New Year Dishes" marketing event in Shanghai featured over 30 enterprises showcasing more than 100 products, emphasizing the cultural significance of Guangdong cuisine [33][42] Group 2: Economic Impact and Collaborations - The "Guangdong Goods Going Global" initiative has led to significant economic collaborations, such as the signing of contracts worth 1.1 billion yuan during the "Zhanpin" event in Changsha [45][55] - The initiative has also resulted in the export of over 30,000 pots of butterfly orchids to Southeast Asia, showcasing the region's agricultural capabilities [60][66][72] - The "Zhongshan Xiangnong" brand made its debut in Shanghai, featuring local specialties and enhancing brand visibility through experiential marketing [76][87] Group 3: Cultural and Market Integration - The promotion of "Maoming's African Catfish" at the Sichuan New Year Goods Shopping Festival has attracted significant consumer interest, indicating a successful market penetration strategy [89][100] - The "Newhui Chenpi" brand has gained traction in the North American market, with sales exceeding 15 million yuan in 2025, reflecting the growing demand for traditional Chinese products abroad [102][110] - The "Qingyuan Silk Rice" promotional event in Shenzhen achieved over 600,000 yuan in intended orders, demonstrating effective market engagement and brand recognition [128] Group 4: Future Prospects - The ongoing "Guangdong Goods Going Global" initiative is expected to continue reshaping the global image of Guangdong agricultural products, contributing to the modernization and internationalization of the region's agriculture [170][171][182] - The integration of cultural elements into agricultural marketing is seen as a key strategy for enhancing consumer connection and expanding market reach [177][180]

Core Viewpoint - The event "Guang Goods Going Global: Zhanpin Enters Star City" held in Changsha on February 2 aims to promote Zhanjiang's quality products and enhance regional cooperation between Guangdong and Hunan, showcasing Zhanjiang's commitment to industrial upgrading and market expansion in Central China [4][11][48]. Group 1: Event Overview - The event is a cultural exchange that integrates intangible cultural heritage, cuisine, and sports, reflecting Guangdong's efforts to deepen regional collaboration and construct a new development framework [10][11]. - It features performances of Zhanjiang's national intangible cultural heritage "Danjia Fisherman's Song" alongside Hunan's "Xiangyun Drum Dance," symbolizing the cultural connection between the two regions [19][20][24]. Group 2: Product Promotion - "Zhanpin" represents Zhanjiang's quality products, leveraging its rich marine resources and ecological advantages, with a focus on distinctive seafood such as golden pomfret, shrimp, and oysters [15][17]. - Zhanjiang's golden pomfret accounts for nearly 40% of the national production, and the region has a complete shrimp industry chain, making these products competitive and representative of the "Guang Goods" brand [16][17]. Group 3: Culinary Exchange - The event features a culinary showcase where chefs from Guangdong and Hunan collaborate, using Zhanjiang's seafood to create innovative dishes that blend the flavors of both regions [28][30]. - Notable dishes include ice-cooked shrimp with passion fruit sauce by Guangdong chef Zheng Xiangyang and spicy dishes by Hunan chef Huang Huiming, highlighting the culinary dialogue between the two cuisines [33][34][36]. Group 4: Sports and Cultural Connection - The event includes a segment where the Zhanjiang Football Association exchanges jerseys with the Changsha Football Association, promoting friendship and cultural ties through sports [43][45]. - This initiative aims to enhance grassroots exchanges and emotional connections between the two cities, further promoting cultural and tourism integration [45][48].

Group 1 - The "Guangdong New Year Cuisine in Shanghai" marketing campaign will take place at the end of this month, showcasing "Zhanpin" enterprises and bringing the flavors of Zhanjiang to the Huangpu River [1] - Zhanjiang, known for its rich agricultural and marine products, has established the "Zhanpin" brand, which includes 176 high-quality products recognized for their superior quality and image [1] - The brand "Zhanpin" has gained significant traction, with projected annual sales exceeding 13.5 billion yuan by 2025, and it has been recognized as one of the top 500 regional agricultural brands in China [2] Group 2 - Zhanjiang's products, including "Zhanjiang shrimp," "Zhanjiang chicken," and "Xuwen pineapple," have gained national and international acclaim, with various products like "Volcano sweet potato" and "No. 1 native pig" becoming popular [2] - The city is actively integrating resources and expanding channels to promote its aquatic and agricultural products through various methods such as exhibitions, media, e-commerce, and online live broadcasts [2] - A special product exhibition titled "Half Flame, Half Sea - Zhanjiang New Year Flavor in Government" will be held to promote Zhanjiang's quality products at the provincial government level [2]

Core Viewpoint - The article emphasizes the potential of Guangdong agricultural products in driving economic growth through innovative marketing strategies and cultural narratives, showcasing the importance of modern supply chains and collaborative efforts between government and market players [2][48][50]. Group 1: Economic Potential - The "Guangdong Products Going Global" spring campaign aims to release economic potential through systematic marketing efforts, including 12 promotional events and 18 supporting activities [4][7]. - Guangdong agricultural products have a strong export presence, covering 214 countries and regions, with 67.4% of agricultural products supplied to Hong Kong and Macau [14][15]. - The article highlights the unique qualities of Guangdong agricultural products, such as the "Clear Water Chicken" and "Maoming Lychee," which have successfully penetrated international markets [12][13]. Group 2: Supply Chain and Efficiency - Modern supply chains are crucial for the success of the "Going Global" initiative, with examples like Zhuhai's air freight and the use of drones for quick delivery [20][21]. - The campaign promotes a systematic approach to marketing, transforming scattered quality supplies into a concentrated market presence [23][24]. - The integration of industrial thinking and digital technology is reshaping the agricultural production and sales system, enhancing efficiency and transparency [22]. Group 3: Cultural Empowerment - The article discusses how cultural narratives enhance the value of agricultural products, with examples like the cultural significance of "Shunde Nianju" and "Chaozhou Tea" [26][27]. - Creative marketing initiatives, such as the "Year Fish Economy" and "Pet New Year Goods Festival," are transforming local specialties into national consumption IPs [28][29]. - The synergy between product value and consumer culture is essential for expanding market opportunities [25]. Group 4: Collaborative Efforts - The campaign exemplifies a model of government guidance, market leadership, and multi-party collaboration, ensuring effective market operations [32][33]. - The initiative involves multiple departments and leverages major platforms like Alibaba and JD.com to enhance market competitiveness [35][36]. - The collaboration aims to avoid chaotic exports while stimulating innovation across various market players [37]. Group 5: Future Trends - The campaign addresses current consumer trends while also focusing on future developments in pre-prepared foods and green consumption [44][46]. - The use of blockchain technology for traceability is highlighted as a means to build long-term trust in agricultural products [45]. - The article concludes that the ongoing narrative of Guangdong agricultural products reflects the resilience and wisdom of the Chinese economy [50][53].

Core Viewpoint - The 2025 Greater Bay Area Agricultural Products Trade Fair will be held in Guangzhou, showcasing landmark agricultural products from the Guangdong West region, aiming for brand and internationalization through a "media+" service model [8][10]. Group 1: Agricultural Products and Their Economic Impact - Zhanjiang is recognized as both a "blue granary" and a "tropical fruit garden," with over 3,600 deep-sea fish farming nets producing more than 100,000 tons of fish annually, accounting for about 40% of national output, and an industry value exceeding 13 billion yuan [13][14][22]. - Xu Wen, known as the "hometown of pineapples," has a planting area of 350,000 mu, yielding over 700,000 tons annually, which is one-third of the national total. The local industry is extending its value chain by developing processed products like pineapple mooncakes [17][18][20]. - Maoming's lychee industry has a planting area exceeding 1.35 million mu, with an annual output of over 500,000 tons, contributing to a total industry value of over 12 billion yuan in 2024. The products are exported to over 20 countries and regions [31][32][34]. - The medicinal plant Huajuhong, known as "Southern ginseng," has a planting area of 116,000 mu, with a product value exceeding 3.5 billion yuan. The local government is investing in research and development to enhance its health product offerings [36][40][46]. Group 2: Industry Innovations and Trends - Yangjiang, known for its black bean paste, produces over 50,000 tons annually, capturing about 70% of the national market share, with an industry value surpassing 1.5 billion yuan. The local industry is innovating with high-value products like ready-to-eat sauces [52][53]. - The integration of traditional agriculture with modern technology is evident as the region transitions from scattered practices to standardized, digitalized, and large-scale operations. This includes the development of new business models such as "agriculture + tourism" and "agriculture + e-commerce" [65][66]. - The "media+" platform is expected to accelerate the internationalization of unique agricultural products from Guangdong West, transforming them from mere "taste memories" to recognized "industry brands" on a global stage [68][70].

Core Viewpoint - Zhanjiang's golden pomfret industry is thriving, with significant production and export growth, positioning it as a key player in the global seafood market [6][34]. Industry Overview - Zhanjiang is recognized as the "Pomfret Capital of China," producing approximately 100,000 tons of golden pomfret annually, accounting for one-third of the national output [6][7]. - The total output value of the golden pomfret industry in Zhanjiang has exceeded 20 billion yuan, directly creating 100,000 jobs and indirectly impacting over 1 million people in the industry chain [31][32]. Production and Quality - The cultivation philosophy in Zhanjiang emphasizes high-quality water, which is reflected in the presence of the endangered Chinese white dolphin, indicating excellent water quality [11][12]. - Golden pomfret thrives in a clean marine environment, with optimal water temperatures between 22°C and 28°C, contributing to its superior taste and texture [14][18]. Market Demand and Product Development - Golden pomfret is popular in the market due to its rich content of DHA and EPA, beneficial for brain development and cardiovascular health, and its versatility in various cooking styles [20][21]. - Leading companies like Hengxing Group have developed a range of golden pomfret products, catering to diverse consumer preferences and enhancing the industry's quality and efficiency [22][24]. Export Growth - In 2023, Zhanjiang exported 39,000 tons of golden pomfret, generating an export revenue of 952 million yuan, with projections for 2024 to exceed 100,000 tons and reach an export value of 2.658 billion yuan [34][35]. - A significant portion of the golden pomfret is exported to Europe, America, and Southeast Asia, establishing it as an "international fish" [36]. Economic Impact - The growth of the golden pomfret industry reflects Zhanjiang's broader marine economy, transitioning from local consumption to global markets, symbolizing the region's economic development [39][41].

Core Viewpoint - The event in Guizhou showcased seafood from Zhanjiang, highlighting the collaboration between Guangdong and Guizhou provinces, and the growing demand for high-quality seafood in the region [3][4][6]. Group 1: Event Overview - The seafood promotion and tasting event took place in Guiyang, Guizhou, featuring premium seafood products such as golden pomfret, shrimp, and oysters from Zhanjiang [3][4]. - The event aimed to enhance cooperation between Guangdong and Guizhou, presenting new ideas and outcomes for both provinces [4][6]. Group 2: Market Demand and Supply - There is a continuous increase in local consumption and a rising demand for high-quality seafood in Guizhou, which is seen as a growth hub for domestic consumption [6][21]. - Zhanjiang is recognized as a major fishing city in Guangdong, contributing 13% of the province's marine industry output and over 40% of deep-sea aquaculture capacity [9][10][11]. Group 3: Seafood Industry Position - Zhanjiang's seafood, particularly golden pomfret and shrimp, has gained national acclaim and is popular both domestically and internationally [11][12]. - The region's aquaculture area covers 1.162 million acres, accounting for 16% of the province's total, with Zhanjiang leading in fishery production and output for 30 consecutive years [9][10]. Group 4: Strategic Initiatives - The Guangdong government has launched initiatives to develop a "media+" model to enhance agricultural product marketing, integrating various societal forces to improve market effectiveness [49][51]. - Zhanjiang's seafood enterprises are actively engaging in market research and promotion in Guizhou, aiming to boost sales of key products like golden pomfret and shrimp [53][55]. Group 5: Business Collaborations - A procurement signing ceremony was held during the event, with 12 companies, including Guangdong Haiwei Agricultural Group and Guizhou Western Wharf Catering Management, signing contracts worth over 30 million yuan for seafood sales in Guizhou [61][66]. - The establishment of a food safety liability insurance specifically for Zhanjiang seafood products aims to enhance quality assurance and market confidence [58][60].

Core Points - The 15th National Games will be jointly hosted by the Guangdong-Hong Kong-Macao Greater Bay Area from November 9 to 21, 2025, showcasing the culinary diversity of 19 cities in the region [2][3][53] - The event is not only a sports competition but also a cultural journey through the flavors of the Greater Bay Area, inviting guests to explore local delicacies [4][52] Culinary Highlights - The flavors of Guangdong are deeply rooted in its mountainous and water-rich landscapes, with dishes like the Hakka-style salted duck from Shaoguan and the renowned Qingyuan chicken, known for its tender meat and rich flavor [8][15][12] - In the Pearl River Delta, dishes such as Shunde fish sashimi and Zhongshan crispy fish reflect the region's culinary innovation and dedication to quality [16][20][18] - Chaoshan cuisine is highlighted by the meticulous preparation of beef hotpot in Shantou, showcasing the local commitment to flavor and culinary precision [22][25] - Coastal cities like Zhuhai and Yangjiang offer seafood delicacies, including the tender white grouper and flavorful oysters, emphasizing the region's maritime bounty [26][29][27] Cultural Significance - The culinary experiences in cities like Guangzhou and Shenzhen reflect the local lifestyle and cultural heritage, with dim sum and roasted pigeon representing the region's rich traditions [34][36] - The event serves as a platform to celebrate the integration of sports and local flavors, with dishes symbolizing the spirit of competition and collaboration [41][49][46] - The Greater Bay Area's diverse culinary landscape is presented as a vibrant tapestry of flavors, connecting the athletic spirit with local culture [42][53]