展会上，来自二十多个国家和地区的展商和观众齐聚一堂，与国内三十多个省(自治区、直辖市)的 代表共同见证了这一盛况。超过300家参展商、4000家采购商在此共襄盛举，共同探讨和分享水产行业 的未来。 中国经济网6月19日讯(记者李冬阳)6月18日，2025第十一届广东国际水产博览会(以下简称"水博 会")在湛江奥林匹克体育中心开幕，吸引了来自世界各地的300多家展商参展，共同展示水产行业的最 新成果和发展趋势。 展会期间，还举办中国名厨水产技艺峰会、湛江市水产加工行业高质量发展论坛、百家采购商进企 业对接会等丰富多彩的活动。在湛江市商务局指导下，湛江市水产进出口企业协会邀请中国烹饪协 会"四大名厨"围绕湛江金鲳鱼、对虾等水产品的多种烹饪方式进行现场直播教学，让参展嘉宾在品鉴美 味水产佳肴的同时，也能感受"鲜美湛江"的独特魅力，助力湛江餐饮服务业、旅游业、商贸及物流业强 势出圈。 本届水博会由湛江市水产进出口企业协会主办，全联水产业商会支持，展会以"魅力湛江，水产领 鲜"为主题，旨在搭建一个全球水产行业交流与合作的高端专业平台，推动中国水产走向世界，让世界 共享中国水产的丰硕成果。展会总展览面积超过2万平方米，设 ...

Core Insights - The 11th Guangdong International Aquaculture Expo is being held in Zhanjiang, featuring over 300 exhibitors and 4,000 buyers from around the world, aimed at showcasing the latest achievements in the aquaculture industry and discussing future developments [1][3] Industry Overview - The expo serves as a high-end professional platform for global aquaculture industry exchange and cooperation, promoting Chinese aquaculture to the world [3] - Various specialized exhibition areas are set up, including international and aquaculture zones, featuring products from major aquaculture countries such as Ecuador, Vietnam, Thailand, Malaysia, and Indonesia, as well as leading domestic enterprises [3] Economic Impact - Zhanjiang, known as the "Capital of Chinese Shrimp" and "Capital of Chinese Golden Pomfret," has a robust marine resource base, with the aquaculture industry chain generating an annual output value exceeding 80 billion yuan [7] - The expo not only highlights the vigorous development of Zhanjiang's aquaculture industry but also injects new momentum into rural revitalization and high-quality development of the marine economy [7]

Core Insights - The article discusses the transformation of regional branding in Guangdong from a focus on individual products to a collaborative ecosystem approach, emphasizing the importance of cultural, technological, and marketing strategies in enhancing county-level economies [11][12][13]. Group 1: Event Overview - The "Brand Empowerment County Economy Sharing Exchange Conference" was held in Dongguan, gathering nearly a hundred representatives from government, enterprises, academia, and media [2][3]. - The conference highlighted the transition of regional brands from "product output" to "value co-creation" [3][4]. Group 2: Key Strategies - The "12221" marketing system is central to the discussion, aiming to build a comprehensive data platform, cultivate sales teams, and expand markets to achieve brand premium, increase farmers' income, and upgrade industries [6][7]. - Experts emphasized that regional brand building is a reconstruction of the industrial ecosystem rather than mere symbolic design [11][12]. Group 3: Case Studies - The transformation of Xu Wen's pineapple from a sales challenge to a cultural IP, increasing its value from 980 million yuan in 2018 to 2.5 billion yuan in 2023, illustrates the effectiveness of the "12221" marketing system [24][28]. - The success of Zhanjiang's golden pomfret, with an annual output value exceeding 10 billion yuan, is attributed to technological advancements such as 5G deep-sea net cages and AI feeding systems [30][32]. Group 4: Three-Dimensional Resonance - Successful regional branding relies on the synergy of culture, technology, and marketing [38][39]. - Cultural elements are being transformed into emotional symbols, as seen in the case of the orchid brand in Zhaoqing, which has become associated with Father's Day gifts [40][42]. Group 5: Future Directions - The article suggests that Guangdong's exploration provides replicable experiences for the nation, demonstrating that small industries can drive significant economic growth [85][87]. - The need to avoid homogenization in competition is highlighted, with a focus on leveraging unique cultural genes and industrial endowments [88][89].