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数字化破局!广东双地图赋能消费与区域发展新格局
Nan Fang Du Shi Bao· 2025-11-15 11:45
2025年11月14日,广东省商务厅正式发布"广东购物地图"和"广东美食地图"。这两份数字地图作为"粤 享暖冬 乐游广东"消费季活动的重要组成部分,系统整合了全省21个地市的商业与美食资源。让各地游 客能够通过"一图导航、一键直达"的智慧服务,实现从线上选择到线下体验的无缝衔接。 这一创新举措不仅重构了区域消费链接模式,更以数字化力量打破地理与信息壁垒,让湛江、茂名、阳 江三市的特色美食从"地方名片"升级为"全国爆款",成为广东以数字化赋能区域特色产业的典型范本。 使用支付宝扫码。 "广东购物地图"涵盖全省53个特色商圈、2000多家免税退税商店、200多家老字号以及60多个首发空 间。这份地图是一张精准的"消费全景图",清晰标注从国际消费枢纽到地方特色网点的多层次消费场 景。 使用支付宝扫码。 "广东美食地图"则首批精选了近300道地标特色美食,呈现广府菜、潮汕菜、客家菜等粤菜流派的主要 精华。地图极大地优化了消费体验,它解决了"找店难、路线绕"的消费痛点,让消费者轻松发现和抵达 原本可能难以找到的特色商户和美食地点。 对于粤西而言,"广东美食地图"的发布是一次重要机遇。广东美食地图"首批精选的近300道地 ...
“媒体+”助力湛江海鲜热销贵州市场,粤黔合作再谱新篇
Nan Fang Nong Cun Bao· 2025-10-26 11:32
Core Viewpoint - The event in Guizhou showcased seafood from Zhanjiang, highlighting the collaboration between Guangdong and Guizhou provinces, and the growing demand for high-quality seafood in the region [3][4][6]. Group 1: Event Overview - The seafood promotion and tasting event took place in Guiyang, Guizhou, featuring premium seafood products such as golden pomfret, shrimp, and oysters from Zhanjiang [3][4]. - The event aimed to enhance cooperation between Guangdong and Guizhou, presenting new ideas and outcomes for both provinces [4][6]. Group 2: Market Demand and Supply - There is a continuous increase in local consumption and a rising demand for high-quality seafood in Guizhou, which is seen as a growth hub for domestic consumption [6][21]. - Zhanjiang is recognized as a major fishing city in Guangdong, contributing 13% of the province's marine industry output and over 40% of deep-sea aquaculture capacity [9][10][11]. Group 3: Seafood Industry Position - Zhanjiang's seafood, particularly golden pomfret and shrimp, has gained national acclaim and is popular both domestically and internationally [11][12]. - The region's aquaculture area covers 1.162 million acres, accounting for 16% of the province's total, with Zhanjiang leading in fishery production and output for 30 consecutive years [9][10]. Group 4: Strategic Initiatives - The Guangdong government has launched initiatives to develop a "media+" model to enhance agricultural product marketing, integrating various societal forces to improve market effectiveness [49][51]. - Zhanjiang's seafood enterprises are actively engaging in market research and promotion in Guizhou, aiming to boost sales of key products like golden pomfret and shrimp [53][55]. Group 5: Business Collaborations - A procurement signing ceremony was held during the event, with 12 companies, including Guangdong Haiwei Agricultural Group and Guizhou Western Wharf Catering Management, signing contracts worth over 30 million yuan for seafood sales in Guizhou [61][66]. - The establishment of a food safety liability insurance specifically for Zhanjiang seafood products aims to enhance quality assurance and market confidence [58][60].
千余款臻品汇聚:探路“工艺美术+地理标志”生态圈
Core Viewpoint - The 8th Guangdong-Hong Kong-Macao Greater Bay Area Arts and Crafts Expo showcases over 300 arts and crafts enterprises and features more than 1,000 collectible items, emphasizing cultural integration and innovation in the region [1][2]. Group 1: Event Overview - The expo is themed "Tasting Tea and Appreciating Crafts: The Tide of the Greater Bay Area" and includes participation from over 10 cities in Guangdong, Hong Kong, Macao, and Taiwan [1]. - The exhibition covers over 10,000 square meters and features six distinctive exhibition areas, including a Hong Kong-Macao-Taiwan integration area and a traditional crafts area [1]. Group 2: Featured Exhibits - The expo highlights over 100 national geographical indication products, such as Xinhui dried tangerine peel and Yingde black tea, under the "Culinary Delights of the Bay Area" theme [1]. - Innovative products combining technology and tradition, such as AI embroidery and wearable jade carvings, are showcased in the creative products area [1]. Group 3: Supporting Activities - High-profile forums and competitions are held during the expo, including the "Yue Ming Biao" evaluation of high-quality geographical indication products [2]. - The "Lingnan Craftsman Cup" cultural and creative competition aims to stimulate industry innovation and nurture new craftsman talent [2]. Group 4: Organizational Support - The expo is co-hosted by multiple organizations, including Guangdong Light Industry Holdings Group and the Guangdong Arts and Crafts Association, reflecting a commitment to cultural development in the province [3]. - The event aims to create a composite exhibition and trade ecosystem that promotes the innovative development of traditional culture and arts in Guangdong [3].
椰子咖啡香料等16大专业展区! 2025第三届海食会精彩抢先看→
Zhong Guo Shi Pin Wang· 2025-08-27 09:36
Core Viewpoint - The 2025 Third Hainan International Tropical Ingredients Supply Chain Expo (referred to as "Hainan Food Expo") aims to create a global trade platform for tropical ingredients, scheduled to take place from October 16 to 18, 2025, in Haikou, attracting nearly 4,000 brands from over 50 countries and regions [1][3]. Group 1: Event Overview - The Hainan Food Expo focuses on building an efficient supply chain hub that connects domestic and international markets, leveraging Hainan's free trade port policies and geographical advantages [3]. - The expo will cover a total exhibition area of 50,000 square meters, featuring four major exhibition halls and 16 specialized exhibition areas, encompassing the entire tropical ingredients industry chain [6]. - The event has already completed over 80% of its recruitment tasks, with participation from over 30 international consulates and trade associations [10]. Group 2: International Participation - The expo will showcase leading domestic food enterprises such as Zhengda Group and Shuanghui, alongside quality industry players from tropical regions like Malaysia, Thailand, and Vietnam [8]. - The event aims to achieve a significant increase in international participation, enhancing its global brand presence [8]. Group 3: Innovative Services - The expo introduces a "Five Major Selling" service system to assist enterprises in converting orders throughout the year, providing a comprehensive support mechanism for exhibitors [12]. - This system includes various components such as exhibitions, activities, e-commerce, new media, and brand development, ensuring continuous engagement with potential buyers [12]. Group 4: Sustainability Initiatives - The expo promotes a green and low-carbon exhibition philosophy, implementing measures like electronic tickets and modular booths to reduce carbon footprints [14]. - The initiative aims to set a new standard for resource-saving and environmentally friendly exhibitions [14]. Group 5: Product Showcase - The exhibition will feature a wide range of high-quality tropical products, including international seafood selections and local specialties from Hainan [15][16]. - The event will also highlight the industrialization and high-value development of tropical crops through various activities [16]. Group 6: Forums and Competitions - Over 40 high-end forums and competitions will be held during the expo, focusing on the future of the tropical ingredients industry and fostering collaboration [18]. - Notable awards like the "Golden Coconut Award" and "Golden Spoon Cup" will be presented to recognize excellence in traditional and innovative food products [18]. Group 7: Global Promotion - The organizing committee collaborates with major media outlets and social platforms to create a comprehensive global communication network for brand promotion [21]. - This strategy aims to provide full-cycle brand empowerment for participating enterprises before, during, and after the expo [21].
向海追“鲜”!看“海上新湛江”如何打造?
Nan Fang Nong Cun Bao· 2025-08-26 09:37
Core Viewpoint - The article highlights the revitalization of the seafood industry in Zhanjiang following the fishing season reopening, emphasizing its economic and cultural significance for the region [1][11][12]. Group 1: Economic Impact - Zhanjiang's total aquatic product output reached 1.316 million tons, with a total fishery output value of 29.44 billion yuan, maintaining the highest figures in the province for 30 consecutive years [8]. - The opening of the fishing season has led to bustling seafood markets and restaurants, attracting visitors from various regions to experience fresh seafood [5][6][19]. - The local economy benefits from the fishing season through increased activity in seafood trading, logistics, and related industries, strengthening the marine economic chain [18][19]. Group 2: Cultural Significance - The fishing season is not only a production restart but also a cultural event that connects the community through shared experiences and memories associated with seafood [12][25][28]. - The opening of the fishing season attracts tourists who come to witness the event and enjoy local seafood, enhancing the cultural tourism aspect of Zhanjiang [20][23]. Group 3: Modernization and Development - Zhanjiang is advancing its marine ranching capabilities with six modern deep-sea farming platforms and over 3,400 deep-sea farming cages, accounting for 38% and 54% of the province's total, respectively [49]. - The city is implementing a comprehensive plan for modern marine ranching from 2023 to 2035, aiming to establish a strong marine fishery city and achieve modernization in the industry [54][56]. - The local government is promoting the "media+" initiative to enhance brand building for marine products, integrating media resources into the agricultural supply chain [58][60][80].
有高度、有深度、有鲜度!湛江这场海鲜产品推介会看点十足
Nan Fang Nong Cun Bao· 2025-08-17 09:34
Core Viewpoint - The Zhanjiang Seafood Product Promotion Conference aims to enhance the brand value and market presence of Zhanjiang seafood through a comprehensive media strategy and industry collaboration [4][6][10]. Group 1: Event Overview - The Zhanjiang Fishing Festival officially commenced on August 16, featuring a cultural carnival and a seafood product promotion event [3][4]. - The promotion event integrates various stakeholders, including e-commerce platforms, suppliers, and service providers, to enhance Zhanjiang's seafood brand [5][6]. Group 2: Brand Development - A significant highlight of the event was the unveiling of the Zhanjiang Modern Marine Ranch Brand Innovation Platform, which aims to boost brand creation and value [14][15]. - The platform's establishment is part of the "Media+" initiative, which focuses on market expansion and brand development [18][19]. Group 3: Industry Collaboration - A roundtable forum was held to discuss logistics, media communication, and food safety, with industry experts providing insights on promoting Zhanjiang seafood to national markets [30][32]. - Key industry players emphasized the importance of cold chain logistics in ensuring the quality and distribution of Zhanjiang seafood products [35][36]. Group 4: Marketing Strategies - Innovative marketing strategies, such as live streaming and social media engagement, were discussed to attract younger consumers and enhance brand visibility [40][42]. - The integration of technology and media is seen as crucial for transforming seafood from mere ingredients to appealing products for the digital age [42][43]. Group 5: Product Showcase - The event featured a seafood tasting session, showcasing various dishes prepared by top chefs, which attracted significant attention from attendees [51][53]. - The exhibition area displayed a wide range of Zhanjiang specialties, leading to active inquiries and initial purchase agreements from buyers [57][60].