Core Viewpoint - Xiaopeng Motors is experiencing a turnaround, primarily driven by the positive shift in the reputation of the P7 model, which was previously undervalued [1] Summary by Sections P7 Reputation Turnaround - The P7's reputation has improved due to subjective investor feedback and objective analysis of its design advantages [1] - The company's philosophy has shifted since last year from prioritizing technology to also emphasizing aesthetics [1] - The management's decision to maintain design integrity during a low point in 2023 reflects their leadership and industry influence [1] Pricing and Sales Expectations - The decision not to announce a pre-sale price is seen as correct, allowing discussions to focus on the product rather than pricing [1] - The entire lineup is expected to be priced below the standard version of the SU7, with potential pricing for the max version around 240,000 [1] - Despite positioning as a flagship brand, the strategy remains to provide consumers with substantial value and maintain reasonable profit margins [1] - The sales target of 8,000 units per month is considered overly ambitious; a more realistic target of 5,000 units with high customer satisfaction is preferred [1] - The goal is to enhance brand recognition and innovation perception, even among non-purchasers [1] Brand Positioning - The brand aims to balance technology and artistry, with innovation being the key path forward [1] - The brand's perception should be dynamic, focusing on product strength and design rather than fixed impressions [1] - The P7 is expected to elevate the brand's status, making future high-end models more acceptable to consumers [1] - The work of the design team led by Juanma is anticipated to support future product strength and creativity [1]