Core Viewpoint - The financial performance of Taiping Bird (603877.SH) in the first half of 2025 shows significant declines in both revenue and net profit, indicating substantial pressure on its core business profitability [1] Financial Performance - The company reported a revenue of 2.898 billion yuan, a year-on-year decrease of 7.86% [1] - The net profit attributable to shareholders was 77.71 million yuan, down 54.61% year-on-year [1] - The net profit after deducting non-recurring gains and losses was only 13.709 million yuan, a drastic drop of 78.91% year-on-year [1] - Non-recurring gains and losses amounted to 64.0026 million yuan, accounting for over 82% of the net profit, primarily driven by government subsidies of 69.6006 million yuan and fair value changes of financial assets of 12.9547 million yuan [1] Brand Performance - Revenue from the main brand PEACEBIRD women's wear was 1.060 billion yuan, down 10.45% year-on-year [1] - PEACEBIRD men's wear revenue was 1.180 billion yuan, a decrease of 7.42% year-on-year [1] - Revenue from the youth brand LEDIN and children's wear brand MINIPEACE fell by 7.18% and 3.73% respectively, with no core brand achieving positive growth [1] Channel and Inventory Management - The company accelerated adjustments in offline channels, closing 194 stores in the first half of the year, reducing the number of franchise stores from 2,245 to 2,095, a net decrease of 150 [1] - Overall revenue from offline channels declined by 5.13% year-on-year, with franchise store revenue experiencing a significant drop of 13.63% [1] - As of the end of June, inventory stood at 1.515 billion yuan, a year-on-year decrease of 12.7%, but the inventory impairment provision increased to 187 million yuan [1] Cash Flow and Shareholder Activity - The net cash flow from operating activities turned negative, amounting to a net outflow of 262 million yuan [1] - Taiping Bird Group Co., Ltd. increased its holdings by 9,173,100 shares, while executives including Chen Hongchao and Wang Mingfeng collectively reduced their holdings by nearly 4.7 million shares [1] - Chen Hongchao, the former general manager, notably reduced his holdings by 72.4 million yuan and announced plans to further reduce up to 14.13 million shares, approximately 3% of the total share capital, between August and November 2025 due to personal funding needs [1]