Core Insights - The flower market in Chengdu is experiencing a surge in demand as the Spring Festival approaches, with traditional flowers and trendy new products seeing increased sales [3][4] - Local specialty flower, silver willow, is gaining international attention, with 700,000 branches exported to Europe [5] Group 1: Market Trends - The sales of New Year flowers have become a focal point in flower shops, with some stores reporting that nearly 50% of their sales come from these products [4] - There is a notable increase in daily pre-orders for key varieties like butterfly orchids, with a year-on-year growth of 25% [4] - The price range for popular flower types is between 30 to 200 yuan, while high-end imported orchids can sell for over a thousand yuan [4] Group 2: Consumer Behavior - Consumers are increasingly purchasing flowers that can bloom during the Spring Festival, with a focus on products that can enhance the festive atmosphere [4][5] - Young consumers, particularly those in their 20s, are driving demand for themed flower arrangements that combine traditional elements with modern trends [5] Group 3: Product Innovation - The flower industry is introducing new products that align with the Year of the Horse theme, such as plush horse bouquets and themed potted plants, which are popular among younger buyers [5] - Bundled offerings that include flowers with traditional decorations like Fu characters and Spring Festival couplets are becoming popular, enhancing the cultural significance of flower purchases [5] Group 4: Future Events - The upcoming Chengdu New Year Flower Fair, scheduled from February 3 to March 3, 2026, will feature a diverse range of activities, transforming the flower market into an immersive cultural experience [6]