如果说玩偶、娃衣承载着年轻人对潮流兴趣的追逐，那么在相隔一千多公里外的江苏苏州，游客们的兴 趣则投向了博物馆里的精美文创。这段时间，为了迎接生肖马年的到来，苏州博物馆特别推出了一款以 馆藏文物为灵感设计的玩偶，一上线就俘获了大批年轻消费者的心。 （央视财经《经济信息联播》）国家统计局最新数据显示，2025年全年社会消费品零售总额已突破50万 亿元，比上年增长3.7%。各地持续创新消费场景，文化、旅游、娱乐、赛事等细分领域多点开花，银 发经济、冰雪经济、兴趣消费等持续升温。在消费市场平稳增长的同时，消费升级仍然蕴含着巨大潜 力。充分解决消费领域的供需适配问题，将是挖掘市场潜力的重要一环。兴趣消费是消费者基于个人兴 趣爱好或情感需求产生的消费行为，核心是为"热爱"买单。随着90后、00后成为消费主力军，露营装 备、手办潮玩等新型兴趣消费正在快速崛起。 工作日的下午，北京朝阳区一家潮玩店里人头攒动，这里热门款潮玩要么上架秒空，要么得排队预售， 不少消费者为了心头好，专程到店蹲守。 记者了解到，除了一些各式各样的玩偶手办，一些更为细分的赛道——娃衣、挂件也正在年轻人当中悄 然圈粉。这家去年12月才开业的潮玩店，主打为 ...

Core Insights - The cultural tourism trend "for a museum to a city" has been reinforced in Jiangsu during the recent "May Day" holiday, with 179 special exhibitions attracting significant visitor numbers [1] - During the holiday, Jiangsu's museums received a total of 5.317 million visitors, marking a year-on-year increase of 31.54%, with many visitors coming from outside the province [1] - Major museums such as Nanjing Museum and Yangzhou Grand Canal Museum saw high attendance, with Nanjing Museum averaging nearly 30,000 visitors per day [1] Group 1 - The "Golden Sea of Clouds" exhibition at Changzhou Museum attracted over 5,000 visitors daily during the holiday, showcasing valuable artifacts from the Han Dynasty [2] - Various museums in Jiangsu organized 108 cultural and educational activities, enhancing the visitor experience [2] - Notable exhibitions included "Treasures of the Golden Sea" and "Encountering Dali: Dreams and Imagination," which received high attention from cultural enthusiasts [2] Group 2 - Nanjing Museum implemented extended hours and hosted nearly 300 cultural tourism integration activities during the holiday [3] - The museum offered interactive experiences, including a night event series that combined knowledge quizzes and performances, enhancing visitor engagement [3] - Other museums in Nanjing also integrated night tours with intangible cultural heritage performances, creating a unique experience for visitors [3] Group 3 - Museums in Jiangsu transformed into cultural spaces by launching creative markets that combined consumption, food, and entertainment [4] - The creative products, such as refrigerator magnets and decorative items, were well-received, contributing to a total creative revenue of 21.0453 million yuan across the province [4] - Nanjing Museum generated 3.85 million yuan in creative revenue, while Suzhou Museum's creative revenue reached 3.2 million yuan, reflecting a year-on-year increase of 33.58% [4]