在浙江桐乡，拥有20多年针织经验的嘉裕时装，也将目光投向潮玩文创领域。 当全球潮玩市场被LABUBU等"丑萌"精灵席卷之时，一个更为细分的赛道——娃衣正悄然爆发，成为连 接年轻人情感的"情绪经济"新势力。 敏锐的浙江传统服装企业，已率先跨界入场。他们将宋锦、蓝印花布等技艺，巧妙缝制成方寸之间的娃 衣，让古老工艺与当代潮流发生碰撞，不仅为企业开辟了新蓝海，更让充满东方美学的国潮娃衣，在海 外圈粉无数。 "目前仅电商平台的娃衣及周边，月销售额就超过1亿元(人民币，下同)。"海宁市钱数纺织科技有限公 司总经理胡鸣一透露的数字，印证了市场的火热。在其车间里，宋锦的华美纹路、香云纱的莹润光泽， 正通过工人娴熟的手法，变身为玩偶的"奢华礼服"。 "我们从设计到生产全链条自主把控，坚持使用100%真丝面料。"胡鸣一拿起一件绣有云肩纹样的娃衣 介绍，独特的设计与稀缺的面料，使得产品一经推出便备受追捧，甚至吸引了海外客户主动询单合作。 眼下，该企业正进行技术改造，未来将形成从高端面料到潮流成品的生态链。 潮玩产业的蓬勃发展，本质上是"情绪经济"的崛起。 业内人士指出，浙江传统服装企业凭借深厚的产业积淀，精准捕捉到了情绪消费的风 ...

央广网北京1月4日消息（记者王娴 白植清 王稳妮）据中央广播电视总台中国之声《新闻有观点》报道，新年伊始，在为家人购置新衣的同时，一股为 玩偶娃娃搭配"新年战袍"的消费热潮正在兴起。玩偶的衣服俗称"娃衣"，背后是一个增速惊人的新赛道。电商平台数据显示，2024年娃衣销售额同比增长超 117.08%。 动辄几十元、上百元，甚至售价高达五位数的娃衣，价值何在？在胡鸣一看来，高端定制的稀缺性源于精湛的传统手工艺。拿他们的产品来说，"有些 娃衣身上的花，都是通过纯手工苏绣来解决的……包括娃衣上的配饰，采用了天然的翡翠。"他强调，这并非炒作，而是"宣扬传统文化的价值"。 赵晨进一步阐释了其价值逻辑，也就是从早期的"材料+设计"驱动，转向当下"文化元素+非遗手艺"的驱动。"它的高附加值来自于文化元素的呈现，以 及文化元素背后的手工艺……是你一眼就能看出来的高级。" 另外，胡鸣一坦言，娃衣制作比成人服装更复杂："5厘米到50厘米的娃娃需不同工艺，许多细节必须手工完成，工业化难度大。"娃衣已然成为利润更 高的蓝海。 娃衣（受访者供图） 娃衣"新春战袍"与全球化机遇 2025年，随着潮流玩具市场规模不断扩大，"娃衣"正逐渐成为 ...

近年来，各式各样的玩偶娃娃在年轻群体中圈粉无数。最近，大家又玩出了新花样，给它们买衣 服、"凹造型"，"娃衣"成了潮玩的"标配"。 距离2026年还有不到一个月，"娃衣"市场上最热门的产品 是"新年战袍"。在浙江桐乡、海宁等地，相关企业正在赶制新年版"娃衣"。 "娃衣"虽小，工序却不简单，由于玩偶尺寸不一，多数订单是定制生产，客单价格从几十元到五百多元 不等。 某纺织科技有限公司董事长胡鸣一说："我现在手头上将近有一万套的订单，大概三十几个款。一万套 的订单差不多要做到12月底。有一些外贸企业，包括一些海外购的电商平台也会来找我们采购。" 经济日报此前发文指出，当一只玩偶承载了情感寄托，为其"穿衣打扮"便如装扮家人朋友和自己的爱宠 似的，小玩偶，悄然"穿"出一个潜力巨大的新市场。 广东省玩具协会数据显示，2024年全球毛绒玩具市场规模已突破百亿美元，年增速高达15％，为玩偶服 饰等其他各类衍生品提供了丰沃的土壤。 背带裤、小裙子、小帽子......这些时尚的服饰不是童装，而是给玩偶穿的衣服。在街头巷尾，不少年轻 人的背包上都挂着穿着精美衣服的小玩偶。 在浙江桐乡，一家老牌服装厂瞄准了"娃衣"新赛道，设计师开发 ...

Core Viewpoint - Various regions are implementing multiple measures to cultivate new consumption scenarios and promote the "first launch economy," injecting new momentum into economic development [1] Group 1: New Consumption Scenarios - The "Guangde Three-piece Set," consisting of stewed pot, milk tea, and peach crisp, has gained popularity, attracting a large number of tourists from the Yangtze River Delta, with 573,500 visitors recorded in the past week, a year-on-year increase of 33.65% [3] - Guangde, located at the intersection of Jiangsu, Zhejiang, and Anhui provinces, has leveraged the opening of the Hu-Su-Hu high-speed railway to enhance its appeal, launching special activities and providing free parking and bus services to meet the consumption needs of young consumers [5] Group 2: Promotion of First Launch Economy - Dalian has transformed its former electronics market into an immersive consumption space centered around "trendy play culture," integrating e-sports, anime themes, and smart technology, with over 1,000 promotional events held this year and 133 million yuan in consumption vouchers distributed to boost consumer activity [7] - Chengdu has seen the establishment of over 710 first stores this year, with more than 280 events such as first exhibitions and performances held. The city plans to establish 6,500 first stores and 100 economic landmark projects by the end of 2027 to continuously release consumption potential and enhance urban competitiveness [9]

央视网消息：近年来，各式各样的玩偶娃娃在年轻群体中圈粉无数。最近，大家又玩出了新花样，给它 们买衣服、"凹造型"，带着玩偶出游"拍大片"，多种多样的新玩法逐渐兴起，"娃衣"成为了潮玩的"标 配"。小小"娃衣"究竟为何能够"出圈"？ 背带裤、小裙子、小帽子……这些时尚的服饰不是童装，而是给玩偶穿的衣服。在街头巷尾，不少年轻 人的背包上都挂着穿着精美衣服的小玩偶。 谈起玩偶的穿搭大家都滔滔不绝，"娃衣"可以说是款式新颖、种类丰富。这小小的"娃衣"到底为什么这 么吸引人？ 市民表示，这些衣服就可以自己给它搭配，价格几十、几块的都有。形象比较可爱，会经常给它换衣 服。把它装扮得非常漂亮，然后放在电脑屏幕前，就像它一直在陪着自己学习一样，在心灵上有了安全 感。这是一种自己心灵的投射，可以在娃娃身上根据自己的想法，把它打扮成自己想要的样子，这是最 享受的过程。 娃衣专营店负责人倪超表示，给到年轻人或者是小孩子更多的是一种陪伴，同时也能给他们提供情绪价 值，这个产品能兴起来也有这个原因在里面。 线下"娃衣"专营店仪式感满满 玩偶的衍生品类"娃衣"正逐渐成为年轻群体的社交话题。在网络平台上，大家纷纷晒出玩偶的个性穿 搭，从基 ...

Core Insights - The "doll clothing" market is rapidly gaining popularity among young consumers, becoming a significant social topic and a new trend in the toy industry [1][3][19] - Sales of "doll clothing" have seen a substantial increase, with some stores reporting a 30% growth in sales compared to the previous year [5][10] - The market is evolving from niche to mainstream, with "doll clothing" being integrated into educational discussions and commercialized development [21] Group 1: Market Trends - Various styles of "doll clothing" are being showcased, from basic to custom designs, reflecting a diverse range of consumer preferences [3][6] - The emergence of specialized "doll clothing" stores and workshops in cities like Shanghai indicates a growing retail presence [6][8] - Online sales are thriving, with prices ranging from 10 to 50 yuan, and some popular stores achieving monthly sales exceeding 10,000 units [10] Group 2: Consumer Engagement - Young consumers are not only purchasing but also creating their own "doll clothing," with DIY courses gaining traction [8][19] - The "doll clothing" market is characterized by a shift towards emotional resonance in consumer behavior, moving from mere functionality to personal expression [19] Group 3: Production and Export - Companies are experiencing significant order increases, with some reporting a 200% growth in monthly sales for new product lines [13] - Approximately 20% of "doll clothing" orders are being exported, indicating a growing international market [15][16] - The production process is intricate, with custom orders leading to a wide range of price points, from dozens to over 500 yuan [13][15]

Core Insights - The "childish economy" is emerging as a significant market trend, appealing to adults seeking emotional comfort and nostalgia through products traditionally aimed at children [1][21][30] - This trend reflects a broader shift in consumer behavior, where emotional value and self-compensation are prioritized over mere functionality [6][10][27] Group 1: Miniature Models - Miniature models have gained popularity among adults as a form of emotional expression and stress relief, providing a sense of control and accomplishment [2][5] - The market for miniature models is diverse, with products ranging from affordable to high-end, catering to both beginners and experienced hobbyists [3][5] Group 2: Companion Dolls - Companion dolls have become a central emotional outlet for adults, with over 80% of surveyed individuals owning small toys, indicating a strong demand for emotional value [6][8] - Brands like Jellycat have successfully tapped into this market, achieving significant revenue growth and creating a "companion economy" [6][8] Group 3: Adult Pacifiers - Adult pacifiers are designed to address anxiety and stress, with a growing market presence as consumers seek emotional tools to cope with modern pressures [10][12] - The product's design has evolved to appeal to adults, transforming it into a fashionable accessory rather than a mere child’s item [10][12] Group 4: Retro Gaming Consoles - Retro gaming consoles are experiencing a resurgence, providing adults with a nostalgic escape from the complexities of modern gaming [14][15] - These consoles offer a straightforward gaming experience, allowing players to enjoy simple yet engaging gameplay without distractions [14][15] Group 5: Children's Meal Toys - Children's meal toys have transcended their original market, becoming popular among adults who seek to relive childhood experiences [16][21] - Collaborations between fast-food brands and popular characters have led to significant sales and a vibrant secondary market for these toys [18][21] Group 6: Doll Clothing Economy - The "doll clothing economy" is emerging as a new market, driven by young consumers who seek to express themselves through doll fashion [22][25] - This trend reflects a shift towards emotional consumption, where the act of dressing dolls serves as a form of self-expression and relaxation [26][27] Group 7: "Baby Products" for Adults - The rise of "baby products" for adults indicates a growing trend where consumers prioritize safety and emotional value in their purchases [27][28] - Brands are adapting to this trend by modifying products to appeal to adult consumers, blurring the lines between traditional age-based marketing [27][28] Group 8: Future of the "Childish Economy" - The sustainability of the "childish economy" will depend on brands' ability to understand consumer psychology and create products that balance emotional value with practicality [31][32] - The challenge lies in ensuring that the pursuit of emotional comfort does not lead to further anxiety, emphasizing the need for a thoughtful approach to product development [30][31]

Core Insights - The textile industry in China demonstrates resilience and adaptability, finding new growth points despite facing challenges such as insufficient demand and rising costs [4][5][6] Group 1: Market Trends - Innovative products like solar fan hats and multifunctional umbrellas have gained popularity, showcasing the ability of Chinese manufacturers to tap into new market demands [3][4] - Retail sales of clothing, shoes, and textile products exceeded 1 trillion yuan, with a year-on-year growth of 3.1%, and a notable acceleration in September with a growth rate of 4.7% [4] - Textile exports surpassed 100 billion USD, reflecting a year-on-year increase of 2.1%, indicating stable growth in both domestic and foreign trade [4] Group 2: Competitive Advantages - The textile industry benefits from mature technology and intense competition, allowing companies to identify niche markets and develop unique selling points, such as anti-static fabrics [5] - Chinese textile companies have demonstrated strong capabilities in product development, with some achieving international recognition for their high-quality materials and innovative applications [5][6] Group 3: Resilience and Adaptability - The textile sector has shown remarkable resilience, with positive export growth to nearly 70% of global markets, including strong performance in the EU, UK, Japan, and Nigeria [6][7] - The ability to quickly respond to market changes and consumer needs has allowed Chinese textile enterprises to thrive even in challenging environments [7]

Core Insights - The Chinese textile industry demonstrates resilience and adaptability, finding new growth points despite facing challenges such as insufficient demand and rising costs [3][5]. Group 1: Market Trends - Innovative products like solar fan hats and multifunctional umbrellas have gained popularity, showcasing the industry's ability to tap into new consumer needs [2][3]. - Retail sales of clothing, shoes, and textile products exceeded 1 trillion yuan, with a year-on-year growth of 3.1%, and a notable acceleration in September with a growth rate of 4.7% [3][4]. Group 2: Competitive Advantages - The textile sector benefits from mature technology and strong competition, allowing companies to identify and exploit niche markets, such as anti-static clothing [4]. - Chinese textile companies have achieved significant breakthroughs in material science and technology, enhancing their global competitiveness [4][5]. Group 3: Export Performance - The textile industry has seen positive export growth to nearly 70% of global markets, with strong performance in regions like the EU, UK, Japan, and Nigeria [5]. - The success of products like "doll clothes" and solar fan hats highlights the industry's agility in responding to international market demands [5].

Core Insights - During the "14th Five-Year Plan" period, China's digital trade has experienced rapid growth, with the "15th Five-Year Plan" proposing to innovate and expand digital trade [2] - The Global Digital Trade Center in Yiwu, known as the "world supermarket," has officially opened, marking a shift in how merchants conduct business globally [2][4] Group 1: Digital Transformation in Yiwu - Yiwu has transformed from traditional face-to-face trading to a digital marketplace, with merchants now utilizing live streaming and video to reach global customers [8] - The establishment of a big data company in 2020 has facilitated the digital transformation of Yiwu's physical market, integrating over 60,000 physical shops into an online ecosystem [15][17] - AI applications are being developed to enhance trading efficiency, with half of the merchants already using AI and social media for promotion [17][19] Group 2: Young Entrepreneurs and Market Evolution - The new market is characterized by a significant presence of young entrepreneurs, with over 50% of business operators being from the "second generation" of merchants [22] - Young entrepreneurs are leveraging social media and AI to innovate their business models, moving away from traditional methods [30][34] - The focus is shifting towards creating quality and brand recognition for Yiwu products on a global scale, with aspirations to change perceptions of Chinese manufacturing [36]