Core Insights - The "Qilu Nongchao" project aims to connect small farmers with larger markets, enhancing the sales of Shandong agricultural products across the province and beyond [2][3] - The initiative has successfully integrated nearly 5,600 quality agricultural enterprises, creating a comprehensive marketing network for Shandong products [4][6] - The platform has established a four-in-one model that includes a trading hub, data center, brand engine, and ecological hub to support agricultural sales and development [7][8] Group 1: Market Expansion - "Qilu Nongchao" is set to visit over 100 districts and counties in Shandong, promoting local products and enhancing market access for farmers [2][3] - The platform has organized numerous promotional events, including the "Peach Season" online activities, to showcase local specialties like Mengyin and Anqiu peaches [3][4] - The initiative has gained traction in major cities like Shanghai and Beijing, where consumers are increasingly purchasing Shandong products through the platform [4][5] Group 2: Resource Integration - The project focuses on breaking down regional barriers to create a unified platform that enhances the competitiveness of Shandong agricultural products [3][7] - By collaborating with local governments, cooperatives, and high-quality production areas, "Qilu Nongchao" is fostering deep partnerships to boost local economies [3][6] - The platform's resource integration model addresses challenges in product sales and brand fragmentation, allowing small farmers to connect with larger markets effectively [3][7] Group 3: Brand Development - "Qilu Nongchao" has successfully built a strong brand presence, with Shandong's agricultural products gaining recognition both domestically and internationally [6][8] - The initiative has led to the establishment of 3,999 effective labels for green, organic, and geographically indicated products in Shandong [6] - The brand's visibility is further enhanced through various marketing strategies, including online platforms and offline exhibitions [6][8] Group 4: Innovation and Collaboration - The platform promotes a "four-chain integration" approach, merging industry, supply, innovation, and value chains to create new opportunities in agriculture [8] - Collaborations with village leaders and local initiatives have been established to support agricultural development and boost local tourism [8] - The integration of technology and data analytics within the platform allows for real-time market monitoring and informed decision-making for farmers and enterprises [7][8]

Core Insights - The "Qilu Nongchao" platform has successfully connected high-quality agricultural products from Shandong to consumers across China, enhancing the visibility and sales of local specialties [1][2][3] Group 1: Platform Development - Since its launch in August 2023, "Qilu Nongchao" has gathered nearly 5,600 quality agricultural enterprises and hosted nearly 100 promotional events to promote Shandong products [1] - The platform has expanded its sales network by integrating traditional retail channels, such as the opening of a dedicated section in Yinzuo Supermarket in January 2023 [2] - "Qilu Nongchao" has created a multi-dimensional sales network covering government institutions, enterprises, and high-end communities, enhancing its market reach [2] Group 2: Consumer Engagement - The platform has successfully attracted consumers in major cities like Shanghai and Beijing, where local specialties have become popular [3][4] - Events like the "Good Products from Shandong" showcase have drawn significant consumer interest, with many products selling out quickly [4] - The convenience of online ordering through the "Qilu Nongchao" app has been praised by consumers, making it easier to access Shandong products [4] Group 3: Market Expansion - "Qilu Nongchao" is actively expanding its market presence beyond domestic borders, with Shandong agricultural products being exported to over 190 countries and regions [6] - In the first seven months of 2023, Shandong's exports of pickled vegetables reached 1.82 billion yuan, with a 5.2% year-on-year increase [6] - The province has maintained its position as a leading agricultural exporter in China, contributing significantly to national food production [6] Group 4: Brand Building - Shandong has developed a strong brand presence with 3,999 certified green and organic food products and 108 provincial public brands [5] - The "Good Products from Shandong" brand is gaining recognition, with local specialties like Yantai apples and Laiyang pears becoming well-known [5] - The ongoing efforts to promote Shandong's agricultural products are expected to enhance the brand's national and international reputation [5][7]