Core Insights - The "Qilu Agricultural Supermarket" platform has successfully connected farmers with consumers, addressing the challenges of low product value and limited sales channels faced by farmers in Shandong province [1][2][3]. Group 1: Market Dynamics - The "Qilu Agricultural Supermarket" platform has over 5,600 merchants and has achieved a cumulative online and offline transaction volume exceeding 200 million yuan as of January 2026 [2]. - The platform's "three-zero" policy (zero platform entry fee, zero transaction commission, and zero marketing service fee) has alleviated concerns for small and medium-sized businesses regarding high entry costs and profitability [4]. Group 2: Brand Development - The platform emphasizes brand building, as seen with Huiqu millet, which has successfully entered high-end supermarkets and achieved a price three times higher than ordinary millet due to effective branding strategies [5]. - The integration of resources and promotion strategies has shifted the focus from merely selling products to selling brands, enhancing market recognition and value [5]. Group 3: Sales Channels and Expansion - The platform has facilitated the expansion of local products like Zhao Zhuang peanuts and Mengyin peaches into broader markets, including major cities and even international markets [3][7]. - The participation in various promotional events and trade fairs has enabled companies to establish valuable customer relationships and significantly increase sales, as demonstrated by the success of Yantai's fish dumplings in entering the Guangdong market and exporting to countries like South Korea and Malaysia [8][9]. Group 4: Consumer Engagement - The "Qilu Agricultural Supermarket" has created a direct channel from producers to consumers, enhancing the shopping experience for consumers looking for quality local products during peak seasons like the Spring Festival [3][9]. - The platform's promotional activities have generated significant consumer interest, leading to a surge in sales during events like the "Shandong New Year Goods Festival" held in Beijing [9].

Group 1 - The Shandong Qilu Agricultural Super Technology Co., Ltd. has been recognized as a "Digital Economy Industry Innovation Center" for its achievements in agricultural digitalization, marking it as a benchmark for the province's digital transformation in agriculture [1][2] - The company operates the "Qilu Agricultural Super" platform, which is a comprehensive digital platform for agriculture, integrating government services, e-commerce, promotion, digital technology, cultural creativity, and supply chain transactions [2][3] - The platform has garnered significant attention from the Shandong provincial government, being included in multiple official documents aimed at accelerating digital economy development and rural revitalization [2][3] Group 2 - The "Qilu Agricultural Super" platform employs a "government-media-enterprise co-construction" model, enhancing collaboration and creating a dual-driven production and sales system [3] - The platform has successfully aggregated over 5,600 quality agricultural enterprises and products from 16 cities in Shandong, establishing a strong foundation for promoting Shandong agricultural products nationally and internationally [3] - The recognition as a digital economy innovation center will further propel the company's exploration in smart agriculture, digital supply chains, and platform operations [3]

Core Viewpoint - The event aims to promote agricultural consumption and enhance the influence of the "Qilu Agricultural Supermarket" brand, showcasing Shandong's achievements in rural revitalization through the launch of high-quality agricultural products [1][3]. Group 1: Event Details - The "2025 Shandong High-Quality Agricultural Products Release and 'Qilu Agricultural Supermarket' Construction Promotion Conference" will take place on August 28 at 9:30 AM in Jinan, Shandong Province [1]. - The event is guided by the Shandong Provincial Department of Agriculture and Rural Affairs, hosted by Dazhong Media Group and Lushang Group, and organized by Shandong Qilu Agricultural Supermarket Technology Co., Ltd. [3]. - Approximately 200 participants will include representatives from 16 cities in Shandong, well-known agricultural product distribution companies, major supermarket buyers, e-commerce platform representatives, and outstanding enterprises [3]. Group 2: Activities and Initiatives - The event will feature product showcases, discussions, and consumer engagement activities, including the appointment of brand ambassadors for "Qilu Agricultural Supermarket" [3]. - A report on the development of local rural characteristic industries will be released, along with the first batch of names for the provincial rural characteristic industry product exhibition and evaluation activities [3]. - The "Qilu Agricultural Supermarket" platform will launch the "Qilu Agricultural Supermarket. Livestock Specialty Pavilion" in collaboration with the Shandong Provincial Animal Husbandry Bureau and the "Qilu Agricultural Supermarket. Oceanic Seafood Pavilion" with the Shandong Ocean Fisheries Association [3]. Group 3: Marketing Strategies - A series of marketing activities will be introduced, including offline "mobile exhibitions + on-site experiences" and online promotions through the "Qilu Agricultural Supermarket" mini-program [3]. - Online activities will include discounts using digital RMB from Industrial and Commercial Bank, social security card reductions, and random discounts through Cloud Flash Payment [3]. Group 4: Platform Development - Since its launch in August 2023, the "Qilu Agricultural Supermarket" platform has gathered nearly 5,600 quality agricultural enterprises and integrated over 100 high-quality products from various counties across 16 cities in Shandong [3].

Core Insights - The "Qilu Nongchao" project aims to connect small farmers with larger markets, enhancing the sales of Shandong agricultural products across the province and beyond [2][3] - The initiative has successfully integrated nearly 5,600 quality agricultural enterprises, creating a comprehensive marketing network for Shandong products [4][6] - The platform has established a four-in-one model that includes a trading hub, data center, brand engine, and ecological hub to support agricultural sales and development [7][8] Group 1: Market Expansion - "Qilu Nongchao" is set to visit over 100 districts and counties in Shandong, promoting local products and enhancing market access for farmers [2][3] - The platform has organized numerous promotional events, including the "Peach Season" online activities, to showcase local specialties like Mengyin and Anqiu peaches [3][4] - The initiative has gained traction in major cities like Shanghai and Beijing, where consumers are increasingly purchasing Shandong products through the platform [4][5] Group 2: Resource Integration - The project focuses on breaking down regional barriers to create a unified platform that enhances the competitiveness of Shandong agricultural products [3][7] - By collaborating with local governments, cooperatives, and high-quality production areas, "Qilu Nongchao" is fostering deep partnerships to boost local economies [3][6] - The platform's resource integration model addresses challenges in product sales and brand fragmentation, allowing small farmers to connect with larger markets effectively [3][7] Group 3: Brand Development - "Qilu Nongchao" has successfully built a strong brand presence, with Shandong's agricultural products gaining recognition both domestically and internationally [6][8] - The initiative has led to the establishment of 3,999 effective labels for green, organic, and geographically indicated products in Shandong [6] - The brand's visibility is further enhanced through various marketing strategies, including online platforms and offline exhibitions [6][8] Group 4: Innovation and Collaboration - The platform promotes a "four-chain integration" approach, merging industry, supply, innovation, and value chains to create new opportunities in agriculture [8] - Collaborations with village leaders and local initiatives have been established to support agricultural development and boost local tourism [8] - The integration of technology and data analytics within the platform allows for real-time market monitoring and informed decision-making for farmers and enterprises [7][8]