为贯彻国家数字经济发展战略,落实省委、省政府《关于加快数字经济高质量发展的意见》《关于深化 改革创新促进数字经济高质量发展的若干措施》等文件精神,打造"5351"数字经济创新平台体系,省工业 和信息化厅组织了2025年度山东省数字经济创新平台申报工作。经单位提报、市局推荐、形式审查、专 家评审等程序,最终确定涵盖创新实验室、产业创新中心、创新服务机构与人才基地四类平台名单。山 东齐鲁农超科技有限公司凭借其在农业数字化领域的平台构建能力、资源整合能力与场景落地成效,成 功入选"数字经济产业创新中心"。 记者周雨婷报道 近日,山东省工业和信息化厅公布2025年度山东省数字经济创新平台名单,山东数字文化集团山东齐鲁农 超科技有限公司凭借其在农业数字化领域的创新实践与平台建设成果,成功入选"2025年度数字经济产业 创新中心",成为全省推动农业全链条数字化转型的标杆单位之一。 未来,山东齐鲁农超科技有限公司将积极对接国家及省级数字农业政策,继续深化平台功能、拓展服务边 界,助力山东农业高质量发展,为打造全国领先的数字农业平台和乡村振兴齐鲁样板提供有力支撑。 "齐鲁农超"平台创新采用"政媒企共建"模式,强化政府引导、媒 ...

Core Viewpoint - The event aims to promote agricultural consumption and enhance the influence of the "Qilu Agricultural Supermarket" brand, showcasing Shandong's achievements in rural revitalization through the launch of high-quality agricultural products [1][3]. Group 1: Event Details - The "2025 Shandong High-Quality Agricultural Products Release and 'Qilu Agricultural Supermarket' Construction Promotion Conference" will take place on August 28 at 9:30 AM in Jinan, Shandong Province [1]. - The event is guided by the Shandong Provincial Department of Agriculture and Rural Affairs, hosted by Dazhong Media Group and Lushang Group, and organized by Shandong Qilu Agricultural Supermarket Technology Co., Ltd. [3]. - Approximately 200 participants will include representatives from 16 cities in Shandong, well-known agricultural product distribution companies, major supermarket buyers, e-commerce platform representatives, and outstanding enterprises [3]. Group 2: Activities and Initiatives - The event will feature product showcases, discussions, and consumer engagement activities, including the appointment of brand ambassadors for "Qilu Agricultural Supermarket" [3]. - A report on the development of local rural characteristic industries will be released, along with the first batch of names for the provincial rural characteristic industry product exhibition and evaluation activities [3]. - The "Qilu Agricultural Supermarket" platform will launch the "Qilu Agricultural Supermarket. Livestock Specialty Pavilion" in collaboration with the Shandong Provincial Animal Husbandry Bureau and the "Qilu Agricultural Supermarket. Oceanic Seafood Pavilion" with the Shandong Ocean Fisheries Association [3]. Group 3: Marketing Strategies - A series of marketing activities will be introduced, including offline "mobile exhibitions + on-site experiences" and online promotions through the "Qilu Agricultural Supermarket" mini-program [3]. - Online activities will include discounts using digital RMB from Industrial and Commercial Bank, social security card reductions, and random discounts through Cloud Flash Payment [3]. Group 4: Platform Development - Since its launch in August 2023, the "Qilu Agricultural Supermarket" platform has gathered nearly 5,600 quality agricultural enterprises and integrated over 100 high-quality products from various counties across 16 cities in Shandong [3].

Core Insights - The "Qilu Nongchao" project aims to connect small farmers with larger markets, enhancing the sales of Shandong agricultural products across the province and beyond [2][3] - The initiative has successfully integrated nearly 5,600 quality agricultural enterprises, creating a comprehensive marketing network for Shandong products [4][6] - The platform has established a four-in-one model that includes a trading hub, data center, brand engine, and ecological hub to support agricultural sales and development [7][8] Group 1: Market Expansion - "Qilu Nongchao" is set to visit over 100 districts and counties in Shandong, promoting local products and enhancing market access for farmers [2][3] - The platform has organized numerous promotional events, including the "Peach Season" online activities, to showcase local specialties like Mengyin and Anqiu peaches [3][4] - The initiative has gained traction in major cities like Shanghai and Beijing, where consumers are increasingly purchasing Shandong products through the platform [4][5] Group 2: Resource Integration - The project focuses on breaking down regional barriers to create a unified platform that enhances the competitiveness of Shandong agricultural products [3][7] - By collaborating with local governments, cooperatives, and high-quality production areas, "Qilu Nongchao" is fostering deep partnerships to boost local economies [3][6] - The platform's resource integration model addresses challenges in product sales and brand fragmentation, allowing small farmers to connect with larger markets effectively [3][7] Group 3: Brand Development - "Qilu Nongchao" has successfully built a strong brand presence, with Shandong's agricultural products gaining recognition both domestically and internationally [6][8] - The initiative has led to the establishment of 3,999 effective labels for green, organic, and geographically indicated products in Shandong [6] - The brand's visibility is further enhanced through various marketing strategies, including online platforms and offline exhibitions [6][8] Group 4: Innovation and Collaboration - The platform promotes a "four-chain integration" approach, merging industry, supply, innovation, and value chains to create new opportunities in agriculture [8] - Collaborations with village leaders and local initiatives have been established to support agricultural development and boost local tourism [8] - The integration of technology and data analytics within the platform allows for real-time market monitoring and informed decision-making for farmers and enterprises [7][8]