Core Viewpoint - The event held on August 28 in Jinan, Shandong, aimed to promote agricultural consumption and showcase high-quality agricultural products from Shandong, enhancing the influence of the "Qilu Agricultural Supermarket" brand and demonstrating achievements in rural revitalization strategies [1][3]. Group 1: Event Overview - The event was guided by the Shandong Provincial Department of Agriculture and Rural Affairs, organized by Dazhong Media Group and Lushang Group, and hosted by Shandong Qilu Agricultural Supermarket Technology Co., Ltd. [3]. - Nearly 200 participants attended, including representatives from 16 cities in Shandong, well-known agricultural product distribution companies, major supermarket buyers, e-commerce platform representatives, and outstanding enterprises [1][3]. Group 2: Industry Development - Shandong has over 11,000 large-scale agricultural processing enterprises with a revenue of 2.3 trillion yuan, accounting for one-tenth of the national total, and 151 national key leading enterprises [5]. - The province has developed ten industrial clusters, including Yantai apples and Yellow River beef, and established 19 modern agricultural industrial parks and 122 strong agricultural towns [5]. Group 3: Future Plans - Shandong aims to create a higher-level "Qilu Granary" and accelerate the formation of a new rural industrial development pattern that is safe, complete, green, low-carbon, and beneficial to farmers [7]. - The "Qilu Agricultural Supermarket" platform, launched in August 2023, has gathered nearly 5,600 quality agricultural enterprises and integrated over 100 high-quality products from 16 cities [9]. Group 4: Marketing Initiatives - The event introduced various marketing activities both online and offline, including digital currency promotions and a "flowing exhibition + on-site experience" model for showcasing Shandong products [9]. - The "Qilu Agricultural Supermarket" will focus on five areas for future development: integration of primary, secondary, and tertiary industries, supply chain optimization, digital upgrades, brand matrix deepening, and market expansion [9].

Core Insights - The "Qilu Nongchao" platform has successfully connected high-quality agricultural products from Shandong to consumers across China, enhancing the visibility and sales of local specialties [1][2][3] Group 1: Platform Development - Since its launch in August 2023, "Qilu Nongchao" has gathered nearly 5,600 quality agricultural enterprises and hosted nearly 100 promotional events to promote Shandong products [1] - The platform has expanded its sales network by integrating traditional retail channels, such as the opening of a dedicated section in Yinzuo Supermarket in January 2023 [2] - "Qilu Nongchao" has created a multi-dimensional sales network covering government institutions, enterprises, and high-end communities, enhancing its market reach [2] Group 2: Consumer Engagement - The platform has successfully attracted consumers in major cities like Shanghai and Beijing, where local specialties have become popular [3][4] - Events like the "Good Products from Shandong" showcase have drawn significant consumer interest, with many products selling out quickly [4] - The convenience of online ordering through the "Qilu Nongchao" app has been praised by consumers, making it easier to access Shandong products [4] Group 3: Market Expansion - "Qilu Nongchao" is actively expanding its market presence beyond domestic borders, with Shandong agricultural products being exported to over 190 countries and regions [6] - In the first seven months of 2023, Shandong's exports of pickled vegetables reached 1.82 billion yuan, with a 5.2% year-on-year increase [6] - The province has maintained its position as a leading agricultural exporter in China, contributing significantly to national food production [6] Group 4: Brand Building - Shandong has developed a strong brand presence with 3,999 certified green and organic food products and 108 provincial public brands [5] - The "Good Products from Shandong" brand is gaining recognition, with local specialties like Yantai apples and Laiyang pears becoming well-known [5] - The ongoing efforts to promote Shandong's agricultural products are expected to enhance the brand's national and international reputation [5][7]