Group 1 - The article highlights a surge in sales driven by substantial discounts and a strong demand for quality consumption [2] - National and local policies are supporting initiatives that promote consumption and enhance agricultural development, setting a new benchmark for these efforts [2] - The Shandong province has launched a special live-streaming event for agricultural products, which will run throughout the Lunar New Year period [2]

Core Viewpoint - The launch of the Shandong Excellent Agricultural Products Spring Live Streaming Season aims to promote local agricultural products through digital platforms, enhancing brand visibility and consumer engagement [1][2]. Group 1: Event Overview - The event is guided by the Shandong Provincial Department of Agriculture and Rural Affairs and organized by Dazhong Newspaper Group and Lushang Group, with Shandong Qilu Agricultural Supermarket Technology Co., Ltd. as the executor [1]. - The theme of the event is "Taste of Qilu: Selecting Good Products," utilizing a digital live streaming matrix to connect high-quality agricultural resources across 16 cities in Shandong [1]. Group 2: Live Streaming Initiatives - The live streaming season will run throughout the Lunar New Year, featuring four major initiatives: 1. "Sixteen Cities to Taste" source live streaming with local leaders promoting their hometown products 2. A "Hit Product Development" plan to promote selected potential goods 3. A "Selected New Year Gifts" promotional campaign with online discounts 4. Professional host support for companies lacking e-commerce live streaming capabilities [1][2]. Group 3: Brand and Digital Development - "Qilu Agricultural Supermarket" serves as a key platform for gathering agricultural brands, enabling digital empowerment and open communication, with over 5,600 enterprises participating [2]. - The initiative focuses on digital upgrades to streamline the supply chain from farm to table, enhancing the competitiveness of Shandong's agricultural products [2].

Core Insights - The Shandong Youte Agricultural Products New Year Live Streaming Season was launched on February 7, 2026, aimed at promoting high-quality agricultural products from Shandong province through a digital live streaming platform [1][3] - The event is guided by the Shandong Provincial Department of Agriculture and Rural Affairs and organized by Dazhong Media Group and Lushang Group, with a focus on connecting local agricultural resources to consumers [1] Group 1 - The live streaming season will run throughout the Lunar New Year, featuring four major initiatives: "Sixteen Cities to Taste" source live streaming, a "Hit Product Development" plan, a "Selected New Year Gifts" promotional campaign, and professional support for e-commerce live streaming [3][5] - The "Qilu Agricultural Supermarket - Green Quality Products Pavilion" was launched, representing a significant step in the branding and standardization of Shandong agriculture and enhancing quality consumption [5] Group 2 - The "Qilu Agricultural Supermarket" serves as a vital platform for gathering agricultural brands, digital empowerment, and open communication, with over 5,600 enterprises participating [5] - The live streaming season aims to enhance the agricultural competitiveness of Shandong by improving the sales and consumption of agricultural products through a comprehensive digital strategy [5]