央广网天津2月10日消息（记者周思杨）近日，工业和信息化部公布2025年度中国消费名品名单，天津5个品牌入选。 2025年度中国消费名品名单中，276个品牌榜上有名，含165个企业品牌、76个区域品牌、35个特定人群适用产品品牌。天津祥禾饽饽 铺、海河、康师傅、山楂树下、老美华共5个品牌入选。 | 序号 | 品牌名称 | 申报单位 | 备注 | | --- | --- | --- | --- | | | | 历史经典 | | | 1 | 祥禾饽饽铺 | 天津鸿宝祥食品科技有限公司 | | | | | 时代优品 | | | 2 | 海河 | 天津海河乳品有限公司 | | | 3 | 康师傅 | 康师傅方便面投资(中国)有限公司 | 台湾品牌 | | | | 潮流新锐 | | | 4 | 山楂树下 | 天津冠芳可乐饮料有限公司 | | | 序号 | 品牌名称 | 申报单位 | | --- | --- | --- | | | | 适老化产品 | | 5 | 老美华 | 天津老美华鞋业服饰有限责任公司 | 官方截图（央广网发 工业和信息化部供图） ...

Core Viewpoint - The brand "Shanzha Tree Under" is facing a public relations crisis due to allegations of regional discrimination against consumers in Shandong, sparked by limited sales policies and negative comments from staff during a live broadcast [1][2][6][25]. Group 1: Incident Overview - The controversy began with a customer service interaction where it was stated that products were limited in certain regions, including Shandong [2][25]. - A live broadcast incident where a host made inappropriate remarks about Shandong consumers further fueled the outrage [6][25]. - The brand's silence and lack of a timely response allowed misinformation to spread, exacerbating the situation [12][26]. Group 2: Brand Response - "Shanzha Tree Under" issued an apology acknowledging the issues with regional sales policies and the negative impact on consumer experience [9][10]. - The apology was widely circulated but was criticized for lacking authenticity and proper documentation, leading to suspicions of it being fabricated [10][12]. - Despite the apology, the brand's failure to provide a clear and transparent explanation contributed to ongoing consumer dissatisfaction [32][45]. Group 3: Market Impact - The incident has led to a significant backlash against "Shanzha Tree Under," with consumers expressing their discontent by publicly disposing of the product [1][12]. - Competing brands have seized the opportunity to market themselves as more favorable alternatives to Shandong consumers, emphasizing local identity [34][35][40]. - The negative perception of "Shanzha Tree Under" could have long-term implications for its market position, especially in a highly competitive beverage industry [44][45].