Core Insights - The Ministry of Industry and Information Technology of China has announced the list of consumer brands for the year 2025, which includes 276 brands, comprising 165 enterprise brands, 76 regional brands, and 35 brands suitable for specific demographics [1] Group 1: Selected Brands from Tianjin - Five brands from Tianjin have been included in the 2025 consumer brand list: Xianghe Bobo Shop, Haihe, Kang Shifu, Shanzha Tree Under, and Laomeihua [1] - Xianghe Bobo Shop is associated with Tianjin Hongbao Xiang Food Technology Co., Ltd [2] - Haihe is linked to Tianjin Haihe Dairy Co., Ltd [2] - Kang Shifu is a brand under Master Kong Instant Noodles Investment (China) Co., Ltd, which is a Taiwanese brand [2] - Shanzha Tree Under is produced by Tianjin Guanfang Cola Beverage Co., Ltd [2] - Laomeihua is associated with Tianjin Laomeihua Footwear and Apparel Co., Ltd, focusing on products for the elderly [3]

Core Viewpoint - The brand "Shanzha Tree Under" is facing a public relations crisis due to allegations of regional discrimination against consumers in Shandong, sparked by limited sales policies and negative comments from staff during a live broadcast [1][2][6][25]. Group 1: Incident Overview - The controversy began with a customer service interaction where it was stated that products were limited in certain regions, including Shandong [2][25]. - A live broadcast incident where a host made inappropriate remarks about Shandong consumers further fueled the outrage [6][25]. - The brand's silence and lack of a timely response allowed misinformation to spread, exacerbating the situation [12][26]. Group 2: Brand Response - "Shanzha Tree Under" issued an apology acknowledging the issues with regional sales policies and the negative impact on consumer experience [9][10]. - The apology was widely circulated but was criticized for lacking authenticity and proper documentation, leading to suspicions of it being fabricated [10][12]. - Despite the apology, the brand's failure to provide a clear and transparent explanation contributed to ongoing consumer dissatisfaction [32][45]. Group 3: Market Impact - The incident has led to a significant backlash against "Shanzha Tree Under," with consumers expressing their discontent by publicly disposing of the product [1][12]. - Competing brands have seized the opportunity to market themselves as more favorable alternatives to Shandong consumers, emphasizing local identity [34][35][40]. - The negative perception of "Shanzha Tree Under" could have long-term implications for its market position, especially in a highly competitive beverage industry [44][45].