Core Insights - The "holiday economy" has surged during the May Day holiday, with new tea beverage products experiencing strong sales growth [1] - The travel market exhibited characteristics of "long-term explosion, cross-border dual heating, and county-level resurgence," significantly boosting foot traffic to new tea beverage stores [2] Sales Performance - During the May Day holiday, overall sales for tea brand Cha Bai Dao increased by 50% compared to the previous period [2] - In cities with the highest sales growth, many were non-first-tier cities, with some stores seeing sales increases exceeding 1700%, and the highest being 3000% at the Jiayuguan Great Wall Visitor Center [2] - Foreign tourist spending at Cha Bai Dao stores increased by over 60% compared to the pre-holiday period, indicating a growing trend of foreign visitors seeking out Chinese tea beverages [2] Product Innovation - Cha Bai Dao launched a new product line at its flagship store in Chengdu, featuring items deeply rooted in Sichuan culture, which attracted many foreign tourists [3] - The "Mountain Tea Bi Luo Chun" series, which includes seasonal tea blends infused with floral aromas, sold over 1.5 million cups during the holiday [6] - Top-selling products during the holiday included "Yang Zhi Gan Lu" and "Watermelon Boba," with total sales nearing 10 million cups [6] Cultural Significance - New tea beverages have become a "standard" for consumers during outings, serving not only as a thirst quencher but also as a "social currency" reflecting the "holiday economy" [6]