赏花经济
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以花为媒,“赏花经济”为发展增色
Zhong Guo Jing Ji Wang· 2026-02-28 01:16
更长远来看,"赏花经济"不仅为城乡发展增添色彩,更日益成为助力乡村振兴、建设生态文明的重要抓 手。当赏花经济摆脱"季节魔咒",真正融入现代化产业体系建设与城乡发展规划,那些绽放于田野山间 的花朵,方能成为常开不败的"致富花""幸福花"。 春游正当时,莫负好时光。这个春天,期待更多人能走出家门,赴一场花海之约。(中国经济网 臧梦 雅) 然而,单纯的赏花活动容易受到季节与游客审美疲劳的影响,陷入"花期爆满、花谢空城"的窘境,而且 难以持续创造经济价值。赏花经济的本质是体验经济,其核心在于为游客提供感官享受和情感满足。美 丽的花海固然可以吸引游客驻足,但真正能让游客流连忘返的,往往是那些隐藏在花海背后的细节,赏 心悦目的环境、贴心便捷的服务,以及独具特色的文化体验。 "花期"或许短暂,但赏花经济的活力可以常新。推动赏花经济发展,不妨以"赏花"为引,把功夫用 在"花"外。纵向拓展,意味着突破季节"限定",将花期价值延伸至全年。在河南,一些地方主动延 伸"赏花+"产业链,强化科技支撑,探索运用多种工艺制作玫瑰精油、玫瑰纯露、玫瑰花茶等产品, 将"能看的玫瑰"变成"能用的玫瑰""能喝的玫瑰"。横向融合,则力求打破行业边界 ...
又是一年赏花季 邂逅春日浪漫 “赏花+”为农文旅消费“增香添彩”
Yang Shi Wang· 2026-02-26 07:24
成片青梅花绵延铺展在山间坡地,粉白相间、层层叠叠,形成一片缥缈花海。青梅林与青山、田野相映成趣,勾勒出一幅生机盎然的春日 画卷,沉浸式体验"人在花间行,如在画中游"的诗意与惬意。 央视网消息:近日,四川省绵阳市平武县万亩青梅花竞相绽放,漫山遍野暗香浮动。春日暖阳之下,各地游客纷至沓来,踏青赏花,尽享 春日美好风光。 连日来,随着气温回暖,贵州毕节市多地樱桃花竞相绽放,成为赏春踏青的好去处。 今年,由于贵州毕节地区的整体气温略高于往年,毕节纳雍县厍东关乡、织金县马场镇、七星关区杨家湾镇等地的樱桃花,均比往年提前 近半个月进入盛花期。粉白相间的樱桃花迎风绽放,如云似雪,将连绵群山装点,与绿水青山交相辉映,成为人们赏春踏青的好去处。 毕节的樱桃花现在开得正盛,最佳赏花期是2月底到3月初。绚烂的花海,是乡村振兴的希望,更是樱桃丰收的序曲。愿花开越旺,果结越 甜,百姓日子越过越红火。 据了解,每年2月初至3月底,平武县青梅花进入集中盛放期。近年来,当地依托良好生态资源,推动赏花经济与乡村旅游深度融合,持续 为乡村振兴和文旅产业高质量发展注入新活力。 贵州毕节:樱桃花开千万枝 早春盛装盼丰收 四川成都:一路诗词一路景 解 ...
贵州梅园开园
Xin Lang Cai Jing· 2026-01-24 23:42
Group 1 - The opening of Guizhou Meiyuan marks the beginning of the winter plum blossom viewing season in Gui'an New Area, with organized traffic and visitor management in place [1] - Guizhou Meiyuan has expanded to a total area of 120 hectares, featuring over 270 varieties of plum blossoms and 50,000 trees, enhancing its status as a major plum blossom theme park [1][2] - The park aims to boost winter tourism by providing diverse travel options, including shuttle buses and a dedicated flower-viewing public transport line, along with over 4,300 parking spaces [1] Group 2 - The expansion of Guizhou Meiyuan enriches the winter cultural tourism offerings in Guiyang and Guian, promoting a sustainable development model for the flower-viewing economy [2] - The early plum blossoms are currently in bloom, with mid and late varieties expected to open, extending the viewing period until early March [3]
“梅”力升级!贵州梅园正式开园迎客
Xin Lang Cai Jing· 2026-01-24 08:14
1月24日,贵州梅园盛大开园,贵安新区冬季赏梅季大幕正式拉开。 上午10时,记者在现场看到,园区外围道路车辆停放有序,交通、消防、公安等部门工作人员及志愿服务队伍坚守岗位,提供引导咨询、秩序维护等服 务,入园游客络绎不绝。检票口处,游客依次核验身份后有序入园,山坡间各色寒梅错落分布、连片成景,暗香浮动中,不少游客驻足取景、拍照留念, 定格冬日梅韵。 据介绍,贵州梅园位于贵安新区高峰镇普马村,其前身为生态脆弱的荒坡,通过"生态修复+产业造血"模式改造升级而成,是国内梅花品种较全、梅林面 积较大的梅花主题观光景区。 今年园区扩容600亩后,总面积达1800亩,种植梅花270余种、5万余株。配套设施同步升级,新建人车分离步道、标准化公厕,实现5G网络全覆盖,进一 步提升游览便捷度与舒适度。 为破解冬季旅游"淡季不淡"难题,贵安新区以贵州梅园为核心打造冬季旅游新爆点,持续擦亮"数谷贵安·花漾高峰"文旅品牌。交通保障方面,园区开通 循环摆渡车及衔接轨道交通的赏花公交专线,设置4300余个停车位,满足自驾、公共交通等多元出行需求,保障游览顺畅。园区内外还布局了美食、娱乐 等消费体验场景,让游客在赏梅之余,收获多重游玩体验 ...
贵州梅园周六迎客
Xin Lang Cai Jing· 2026-01-22 22:13
转自:贵州日报 本报讯(记者 丁亚)1月22日,记者从2026年"花漾高峰 樱你梅丽"赏花季暨贵州梅园开园新闻发布会获 悉,作为贵安新区今年赏花季的"首发站",贵州梅园将于24日正式开园,拉开新一年"山水贵安"繁花似 锦的生态旅游画卷。 位于高峰镇普马村的贵州梅园,经贵安人精耕细作,如今1800余亩山岗上,5万余株梅花亭亭玉立,270 余个品种竞相吐蕊,新增600亩核心梅景区域,成为生态修复赋能群众增收的鲜活注脚。 "这是自然馈赠与匠心营造的共生,更是贵安'点石成金'的生态答卷。"发布会上,贵安新区党工委有关 负责人表示,贵安新区正推动赏花经济从"一季惊艳"加快迈向"四季有花、四季有景""单点突破、全域 联动"的跨越式升级。 今年赏花季期间,贵安新区将立足全域旅游理念,围绕梅花、樱花"两朵金花",精心布局"赏花+民 俗""赏花+采摘""赏花+市集""赏花+美食"等多元业态,推动文旅与康养、研学、数字经济等深度融合。 同时,进一步凝聚全产业链力量,从完善停车位到优化服务流程,着力构建"高效率服务、高品质供 给、高质量保障、高美誉口碑"的服务体系。 ...
北京市场总消费额增速连续4个月提升 文旅企业深挖服务消费潜力
Zhong Guo Jing Ying Bao· 2026-01-16 07:53
Group 1 - The core viewpoint of the articles highlights the positive outlook for Beijing's economy in the first quarter, supported by various favorable factors despite challenges from high base figures in the previous two years [1] - Beijing's total market consumption has shown a continuous increase in growth rate for four months since August of last year, with stable support from service consumption [1] - Multiple enterprises in Beijing are actively boosting service consumption by offering diverse service options, exemplified by the "可佩之兰·可观之境" orchid exhibition at the Beijing World Flower Garden, which has attracted visitors since its opening on New Year's Day [1] Group 2 - The orchid exhibition aims to promote the "flower appreciation economy" in Beijing, featuring various orchid species and unique rare plants, including new varieties and nationally protected species [1] - The exhibition emphasizes the aesthetic and cultural value of orchids while creating an immersive and shareable experience to further stimulate winter cultural and tourism consumption [2] - On New Year's Day, visitor numbers increased by 40% compared to the same day last year, with a significant proportion of family visitors and young people [2]
冬日岭南繁花竞放 广东超百万亩花卉铺开绿美画卷
Zhong Guo Xin Wen Wang· 2026-01-01 04:09
Core Insights - The flower industry in Guangdong is thriving, contributing to both economic growth and ecological beauty, creating a vibrant landscape for the region [1] Group 1: Flower Viewing Economy - The plum blossom viewing season in Guangzhou has commenced, with the largest plum forest in Guangdong featuring 3,000 acres and 100,000 "Liuxi Fragrant Snow" trees, expected to attract nearly 100,000 visitors [3] - The Ma Ling Flower Viewing Botanical Garden in Huadu District, covering approximately 3,000 acres, showcases 205 varieties of bougainvillea, with a highlight being the 80-acre "Rainbow Garden" [3] Group 2: Orchid Industry Development - The orchid industry in regions like Shaoguan, Foshan, and Zhaoqing has reached a significant scale, with the Guangdong Wanquan Horticultural World cultivating over 1,700 acres of butterfly orchids, exporting around 5 million plants annually [5] - The orchid sales in Wengyuan County, known as the "Hometown of Chinese Orchids," exceeded 1.5 billion yuan in the first three quarters of 2025, marking a historical high [5] Group 3: Overall Flower Industry Growth - By the end of 2024, the total flower planting area in Guangdong is projected to exceed 1.41 million acres, showcasing a diverse range of flower species and resources [7] - The traditional Spring Festival flower markets in Guangdong, particularly in Guangzhou, Shenzhen, and Foshan, are gaining popularity, with various activities promoting flower viewing and rural revitalization [7]
花开岭南正当时 一场属于广东的“冬日花事”
Nan Fang Nong Cun Bao· 2025-12-31 04:33
Core Insights - The article highlights the flourishing flower industry in Guangdong, showcasing its dual role in boosting both the economy and tourism, particularly during the winter season [2][3][49] Group 1: Flower Industry Development - Guangdong's flower planting area exceeds 1.41 million acres by the end of 2024, reflecting a rich variety of species and resources [40] - The flower industry is integrated with various activities to promote the flower viewing economy and rural revitalization [41] - The annual Spring Festival flower market is a significant cultural event in Guangdong, particularly in Guangzhou, Shenzhen, and Foshan, enhancing local flower consumption [42][43] Group 2: Tourism and Economic Impact - The plum blossom viewing season at the Liuxihe National Forest Park in Guangzhou is expected to attract nearly 100,000 visitors over a month [9] - The Ma Ling Flower Viewing Park, covering approximately 3,000 acres, attracts over 300,000 visitors annually, showcasing 205 varieties of bougainvillea [15] - The Guangdong Orchid Festival in Wengyuan County is projected to generate over 1.5 billion yuan in sales by the end of Q3 2025, marking a historical high [31] Group 3: Future Prospects - Guangdong aims to further explore the potential of the flower industry and innovate the flower viewing economy model, enhancing the region's natural beauty and cultural richness [50][51]
“金融春雨”润泽“天府粮仓”
Jin Rong Shi Bao· 2025-08-08 07:58
Core Viewpoint - Chengdu Rural Commercial Bank has launched the "Fuxing Loan," a financial product aimed at supporting rural collective economies, marking a significant step in implementing the central government's directives for rural revitalization [1][2]. Group 1: Financial Product Launch - The "Fuxing Loan" is the first financial product in Chengdu focused on rural collective economic development, with an initial loan of 3 million yuan issued to a cooperative in Minjiang Village [1]. - The bank plans to issue a total of 40 million yuan in "Fuxing Loans" throughout the year, aiming to replicate this model across more districts and counties [2]. Group 2: Innovative Financing Mechanism - Chengdu Rural Commercial Bank has developed a risk-sharing mechanism involving government (20%), bank (30%), and guarantee companies (50%), allowing for a potential funding scale increase of up to 10 times [2]. - The introduction of a pledge guarantee based on the income rights of rural collective economic organizations creates a new financing path that emphasizes "light assets and heavy credit" [2]. Group 3: Support for Agricultural Development - The bank has initiated the "Spring Rain Action," a three-month campaign to support spring farming, which has resulted in the issuance of 302 million yuan in agricultural loans to over 300 farmers and new agricultural entities [3]. - Chengdu Rural Commercial Bank has launched specialized products like "Grain e-loan" and "Xingcun Loan" to support various agricultural activities, with agricultural loan balances exceeding 103.4 billion yuan by the end of February [4]. Group 4: Integration of Financial Services with Tourism - The bank is leveraging the "Flower Appreciation Economy" by integrating financial services with cultural tourism, significantly boosting local tourism and related businesses [5]. - Events like the "Send You a Little Yellow Flower" campaign attracted over 10,000 visitors, leading to a 30% increase in sales for local hospitality and agricultural products [5]. Group 5: Future Plans - The bank aims to enhance credit issuance, optimize service models, and innovate financial services for agriculture, ensuring priority processing for spring farming loans [6].