Core Insights - The "holiday economy" has surged during the May Day holiday, with new tea beverage products experiencing strong sales growth [1] - The travel market exhibited characteristics of "long-term explosion, cross-border dual heating, and county-level resurgence," significantly boosting foot traffic to new tea beverage stores [2] Sales Performance - During the May Day holiday, overall sales for tea brand Cha Bai Dao increased by 50% compared to the previous period [2] - In cities with the highest sales growth, many were non-first-tier cities, with some stores seeing sales increases exceeding 1700%, and the highest being 3000% at the Jiayuguan Great Wall Visitor Center [2] - Foreign tourist spending at Cha Bai Dao stores increased by over 60% compared to the pre-holiday period, indicating a growing trend of foreign visitors seeking out Chinese tea beverages [2] Product Innovation - Cha Bai Dao launched a new product line at its flagship store in Chengdu, featuring items deeply rooted in Sichuan culture, which attracted many foreign tourists [3] - The "Mountain Tea Bi Luo Chun" series, which includes seasonal tea blends infused with floral aromas, sold over 1.5 million cups during the holiday [6] - Top-selling products during the holiday included "Yang Zhi Gan Lu" and "Watermelon Boba," with total sales nearing 10 million cups [6] Cultural Significance - New tea beverages have become a "standard" for consumers during outings, serving not only as a thirst quencher but also as a "social currency" reflecting the "holiday economy" [6]

Core Insights - The new tea beverage industry experienced significant sales growth during the "May Day" holiday, with brands like Nayuki and Cha Bai Dao seeing remarkable increases in order volumes and sales figures [1][3][5] Group 1: Sales Performance - Nayuki's tea saw a nationwide sales surge, with some stores reporting order volumes increasing by over 300% compared to the pre-holiday period [1] - Cha Bai Dao's overall sales revenue increased by 50%, with many stores experiencing sales growth exceeding 1700%, and some scenic area stores reporting a staggering 3000% increase [1][3] - The top ten cities for sales growth during the holiday were primarily non-first-tier cities, such as Jiayuguan, Pingxiang, Jiuquan, and Aba, indicating a shift in consumer behavior [3] Group 2: Consumer Trends - The holiday period saw a rise in outdoor activities, leading to increased foot traffic in tea beverage stores located in scenic spots and transportation hubs [5] - The influx of foreign tourists contributed to a more than 60% increase in sales revenue at stores during the holiday, highlighting the appeal of Chinese tea beverages to international visitors [5] - New tea beverages have become a "standard" for consumers during outings, serving not only thirst-quenching needs but also acting as "social currency" with cultural significance [5] Group 3: Product Innovation - Many new tea beverage brands launched flower-themed drinks, desserts, and cultural gifts during the holiday, catering to the trend of flower-themed consumption experiences [3] - As health consciousness rises, brands are introducing plant-based fruit and vegetable product lines to offer consumers more diverse options [5]