Core Viewpoint - Yangjiang lychee, a premium fruit from Guangdong, is set to expand its market presence by hosting a promotional event in Tianjin, aiming to enhance its brand recognition and sales in the northern regions of China [7][32]. Group 1: Industry Overview - Yangjiang is recognized as a "happy livable city" and "Chinese longevity hometown," making it an attractive region for agricultural products [2]. - The area boasts 320,000 acres of lychee orchards, benefiting from naturally selenium-rich soil, which contributes to the popularity of its "selenium-rich lychee" across the country [3][4]. Group 2: Event Details - The promotional event titled "Mountain and Sea Yangjiang, Lychee Aroma in Tianjin" will take place on June 14, showcasing the cultural and culinary significance of Yangjiang lychee [8][10]. - Attendees will have the opportunity to taste various lychee varieties, including "Double Shoulder Jade Bag" and "Giant Beauty," and participate in interactive experiences that highlight the history and cultivation of lychee [12][22]. Group 3: Marketing Strategy - The event aims to leverage modern technology and social media platforms like Xiaohongshu and Douyin for live streaming and online sales, enhancing accessibility for consumers [24]. - Yangjiang is focusing on improving the quality and efficiency of its lychee industry through technological advancements, aiming to solidify the "Yangjiang Lychee" brand and expand its reach nationwide [30][31]. Group 4: Product Highlights - Notable lychee varieties include "Double Shoulder Jade Bag," known for its thick flesh and sweetness, and "Giant Beauty," which has a crisp texture and vibrant red skin [46][49]. - "Meizi Xiao," a traditional lychee variety, is celebrated for its unique flavor that once captivated historical figures, while "Xian Jin Feng" is recognized as a rising star in the market [52][54].

活动现场，从化区农业农村局相关负责人介绍，从化区通过全国现代农业科技先行县创建成果，推 广高接换种技术，实现5万亩荔枝品种改良，让更多消费者吃上"井岗红糯""流溪红荔""岭丰糯"等优质 新品种。 此外，从化区携手华南农业大学，率先攻克了荔枝超低温冷冻锁鲜技术，让从化荔枝畅通世界。 2025年，从化区将通过该技术实现出口从化荔枝4000吨以上，储备荔枝5000吨以上，让全球全年都可以 吃上新鲜的从化荔枝。目前，加工出口已经落实2万吨加工订单，相关企业已完成400吨鲜果出口。 活动还推出4条荔枝旅游精品路线，开展荔枝+酒店、荔枝+景点、荔枝+研学、荔枝+美食、荔枝 +露营、荔枝+音乐节、荔枝+温泉等活动，办好"荔"BA篮球联赛、从化龙舟邀请赛等文体活动，带动游 客走进从化，品尝荔枝。 6月6日，"从化荔枝 给荔世界"——2025年广州市从化区荔枝销售系列活动启动仪式暨从化邮政荔 枝客户沙龙活动(以下简称"活动")举行。 据介绍，从化区是著名的中国荔枝之乡，作为全国晚熟的优质荔枝产区、广州荔枝的核心产区，今 年从化区荔枝种植面积约29.38万亩，约占广州市的53%，总体成花率接近90%，目前挂果率超70%，预 计总 ...