Core Viewpoint - Yangjiang lychee, a premium fruit from Guangdong, is set to expand its market presence by hosting a promotional event in Tianjin, aiming to enhance its brand recognition and sales in the northern regions of China [7][32]. Group 1: Industry Overview - Yangjiang is recognized as a "happy livable city" and "Chinese longevity hometown," making it an attractive region for agricultural products [2]. - The area boasts 320,000 acres of lychee orchards, benefiting from naturally selenium-rich soil, which contributes to the popularity of its "selenium-rich lychee" across the country [3][4]. Group 2: Event Details - The promotional event titled "Mountain and Sea Yangjiang, Lychee Aroma in Tianjin" will take place on June 14, showcasing the cultural and culinary significance of Yangjiang lychee [8][10]. - Attendees will have the opportunity to taste various lychee varieties, including "Double Shoulder Jade Bag" and "Giant Beauty," and participate in interactive experiences that highlight the history and cultivation of lychee [12][22]. Group 3: Marketing Strategy - The event aims to leverage modern technology and social media platforms like Xiaohongshu and Douyin for live streaming and online sales, enhancing accessibility for consumers [24]. - Yangjiang is focusing on improving the quality and efficiency of its lychee industry through technological advancements, aiming to solidify the "Yangjiang Lychee" brand and expand its reach nationwide [30][31]. Group 4: Product Highlights - Notable lychee varieties include "Double Shoulder Jade Bag," known for its thick flesh and sweetness, and "Giant Beauty," which has a crisp texture and vibrant red skin [46][49]. - "Meizi Xiao," a traditional lychee variety, is celebrated for its unique flavor that once captivated historical figures, while "Xian Jin Feng" is recognized as a rising star in the market [52][54].

Group 1 - Xinjiang has achieved significant advancements in cotton planting, particularly with over 99% mechanization in sowing [1] - The success is attributed to high-standard farmland construction, land transfer, technological support, and increased policy support [1] - The integration of high-standard farmland and smart agricultural machinery has improved land utilization and facilitated mechanized sowing [3] Group 2 - In Yili County, the promotion of high-standard farmland has transformed fragmented land into larger, more organized fields, enhancing efficiency for mechanized sowing [3] - Local farmers, such as Kurban Abulait, have benefited from land transfer and machinery subsidies, leading to increased income, with earnings exceeding 300,000 yuan annually [3][5] - The establishment of new professional farmers through training programs is accelerating agricultural modernization [5] Group 3 - The Aksu region has also achieved full mechanization in cotton sowing, utilizing large intelligent sowing machines equipped with BeiDou navigation technology [5][6] - These machines significantly enhance sowing efficiency, allowing farmers to complete sowing of over 400 acres in a single day [6] - The Aksu region has deployed 9,700 advanced agricultural machines during the spring sowing period, improving both the speed and quality of cotton planting [8]

Core Insights - Dongguan University of Technology (莞工) is actively promoting the "Double Hundred Action" to enhance local agricultural and food industry development in Xinfeng County through technology and innovation [1][3][5] Group 1: Brand Development and Product Innovation - The university is helping to create regional public brands like "New Feng Flavor" and specialty brands such as "Huang Tea Agricultural Rhythm" while developing deep-processed products like bitter melon pickles and pigeon health products to increase the added value of agricultural products [1] - The technology team is involved in the creation of geographical indication specialty towns, focusing on brand management, detection standards, and marketing promotion to enhance the competitiveness of agricultural products in Xinfeng County [3][5] Group 2: Quality Control and Digital Management - A landmark product testing station has been established in Huangpi Town to ensure agricultural product quality, implementing a comprehensive quality control system from planting to sales [3][5] - The team has developed a traceability system and a quality data management platform, enabling a feedback loop for continuous improvement in agricultural practices [3][5] Group 3: Disease Prevention and Marketing Strategies - The technology team has deployed environmental monitoring equipment to predict agricultural disease risks, leveraging resources from the university [5] - The team has enhanced the brand value of "New Feng Bitter Melon" through online and offline marketing strategies, including the addition of a sales service section in the "Huang Tea Agricultural Rhythm" mini-program and the establishment of offline display areas [5]