Core Viewpoint - The Guangdong Lychee Supply and Demand Matching Event held in Shantou aims to enhance communication between lychee farmers and buyers, promoting the sale of "Leiling Lychee" to broader markets [2][4][14]. Group 1: Event Overview - The event titled "Fragrance of Lychee Across the Seas, Win-Win in Supply and Demand" took place on June 25 in Leiling Town, Shantou, with participation from local farmers, buyers, financial institutions, and logistics companies [2][3]. - Nearly 50 buyers attended the event, creating a vibrant atmosphere for supply and demand matching, resulting in significant outcomes [4][30]. Group 2: Regional Significance - Leiling Town is recognized as the "Lychee Capital of Eastern Guangdong" and has successfully exported to the North American market for 22 consecutive years [8]. - The town has obtained geographical indication trademarks for "Leiling Lychee" and "Leiling Black Leaf Lychee," and is included in the "Yue Brand" agricultural brand innovation practice points [9]. Group 3: Product Development - The town has introduced new lychee varieties such as Guanyin Green, Giant Beauty, and Fengshan Red Lantern, alongside traditional varieties like Wuye, Guiwei, Feizixiao, and Glutinous Rice [10][11]. - The lychee planting area in Leiling exceeds 44,000 acres, with an average of nearly 1 acre per person, making it a pillar industry for local economic development [30][31]. Group 4: Market Engagement - The event facilitated direct interactions between farmers and buyers, enhancing the understanding of "Leiling Lychee" and its market potential [33][36]. - Major supermarkets in Shantou, such as Bubeng Lianhua, are actively participating in the sales of "Leiling Lychee," with plans to introduce more varieties to meet consumer demand [47][49]. Group 5: Logistics and Distribution - Cold chain logistics are crucial for the distribution of "Leiling Lychee," with dedicated cold chain vehicles provided for timely delivery to major markets [51][52]. - The event was supported by various organizations, including the Guangdong Provincial Department of Commerce and local agricultural associations, highlighting the collaborative effort to boost the lychee industry [56][58].

Core Viewpoint - Yangjiang lychee, a premium fruit from Guangdong, is set to expand its market presence by hosting a promotional event in Tianjin, aiming to enhance its brand recognition and sales in the northern regions of China [7][32]. Group 1: Industry Overview - Yangjiang is recognized as a "happy livable city" and "Chinese longevity hometown," making it an attractive region for agricultural products [2]. - The area boasts 320,000 acres of lychee orchards, benefiting from naturally selenium-rich soil, which contributes to the popularity of its "selenium-rich lychee" across the country [3][4]. Group 2: Event Details - The promotional event titled "Mountain and Sea Yangjiang, Lychee Aroma in Tianjin" will take place on June 14, showcasing the cultural and culinary significance of Yangjiang lychee [8][10]. - Attendees will have the opportunity to taste various lychee varieties, including "Double Shoulder Jade Bag" and "Giant Beauty," and participate in interactive experiences that highlight the history and cultivation of lychee [12][22]. Group 3: Marketing Strategy - The event aims to leverage modern technology and social media platforms like Xiaohongshu and Douyin for live streaming and online sales, enhancing accessibility for consumers [24]. - Yangjiang is focusing on improving the quality and efficiency of its lychee industry through technological advancements, aiming to solidify the "Yangjiang Lychee" brand and expand its reach nationwide [30][31]. Group 4: Product Highlights - Notable lychee varieties include "Double Shoulder Jade Bag," known for its thick flesh and sweetness, and "Giant Beauty," which has a crisp texture and vibrant red skin [46][49]. - "Meizi Xiao," a traditional lychee variety, is celebrated for its unique flavor that once captivated historical figures, while "Xian Jin Feng" is recognized as a rising star in the market [52][54].

Core Viewpoint - The upcoming lychee season in Leiling, Shantou is expected to showcase high-quality lychees, with a significant increase in both sweetness and overall quality compared to last year, driven by improved weather conditions and meticulous cultivation practices [2][15][16]. Group 1: Market Overview - Leiling Town, known as the "Lychee Hometown of Eastern Guangdong," is the largest lychee production area in Shantou, with an expected output of over 15,000 tons this year [21][22]. - The main lychee varieties include Wuye, Guiwei, Nuomici, and Huaizhi, with the harvest anticipated to begin around June 20 [21][22]. Group 2: Cultivation Practices - Farmers are intensively managing pest control and ensuring the quality of the lychees through unified pesticide application coordinated by the Lychee Association [13][19]. - The use of advanced agricultural technology, such as drones for precise pesticide application and rail systems for efficient harvesting, is being implemented to enhance productivity [27][28]. Group 3: Marketing and Sales Strategy - The company Meilijing plans to adopt a dual-channel sales strategy, combining online and offline efforts, and aims to improve packaging quality for better market appeal [30][31]. - A cold storage facility has been established to maintain the freshness of lychees from the orchard to the market [32]. Group 4: Cultural and Tourism Integration - Leiling is planning to integrate cultural tourism activities with the lychee industry, aiming to enhance the brand recognition and market presence of "Leiling Lychee" [39][50]. - The upcoming 18th Lychee Cultural Tourism Festival will feature innovative formats and content to attract visitors and promote the lychee industry [49][53].

Core Viewpoint - The recent promotional event for lychee in Yangjiang has successfully generated significant sales, indicating a strong market demand and effective marketing strategies for local agricultural products [4][22]. Group 1: Event Overview - The lychee promotional event took place on June 5, 2025, in Yangxi County, attracting over 200 representatives from enterprises, growers, and buyers nationwide [3][6]. - The event facilitated the intention to purchase 22,000 tons of lychee, resulting in a sales amount of 260 million yuan [4][22]. Group 2: Agricultural Development - Yangjiang is recognized as a major lychee production area in Guangdong Province, focusing on enhancing the marketing of lychee to support rural revitalization and economic growth [7][9]. - The local government aims to upgrade the entire lychee industry chain, transforming lychee from a local specialty into a significant economic driver [11][12]. Group 3: Product Quality and Variety - The event showcased high-quality lychee varieties such as "Jumeiren," "Feizixiao," and "Lingfengnuo," which attracted attention from buyers and visitors [14][18]. - Yangjiang's lychee planting area is approximately 320,000 acres, accounting for about 8% of the province's total, with an expected production of 190,000 tons, representing a growth of over 25% compared to previous years [36][38]. Group 4: Sales Channels and Strategies - Strengthening the connection between production and sales is crucial for expanding the lychee industry, with local cooperatives actively participating in various sales events [23][25]. - The introduction of online sales and partnerships with influencers has enhanced the visibility and sales of lychee, particularly premium varieties [33][35].

Core Viewpoint - The article highlights the significance of Guangdong lychee in both domestic and global markets, emphasizing its unique qualities, extensive cultivation, and innovative industry practices that contribute to its rising popularity and export potential [3][15]. Group 1: Production and Cultivation - Guangdong is the leading producer of lychee in China, accounting for over 50% of the national production and one-third of the global output, with a stable cultivation area of approximately 4 million acres [4][6]. - The flowering rate of lychee in Guangdong has exceeded 90% this year, indicating a significant increase in expected production [6]. - The province boasts over 300 varieties of lychee, with 21 out of 31 recognized premium varieties in China, ensuring a continuous supply of high-quality fruit from May to July [8]. Group 2: Industry Development - The "lychee+" industry chain is expanding, integrating various sectors such as processing, marketing, and tourism, which enhances the overall value of lychee production [13][14]. - Guangdong has the highest number of lychee processing enterprises in China, with 378 companies, including 110 that have been operating for over a decade [13]. Group 3: Global Expansion - Guangdong lychee has gained international recognition, with exports reaching 7,100 tons in the first quarter of 2025, marking a 132% increase year-on-year, primarily to countries like Russia, Singapore, and the USA [16]. - The province is enhancing its export capabilities through improved logistics, including the use of smart drones and cold chain solutions, facilitating the global distribution of lychee [16]. Group 4: Cultural Significance - Lychee is not only a popular fruit but also a cultural symbol of the Lingnan region, reflecting its agricultural heritage and regional characteristics [16].