Economic Data - In the first half of the year, rural residents' per capita disposable income reached 11,936 yuan, showing a nominal growth of 5.9% and a real growth of 6.2%, outpacing urban residents' income growth [5][4] - The employment situation remains generally stable, with a slight decrease in the urban survey unemployment rate [6] Women's Entrepreneurship - The "Women's Entrepreneurship Microloan" program in Guangdong has supported 158,000 women in starting businesses and creating jobs over the past 15 years [11][10] Agricultural Development - In Ningxia, a concentrated vegetable base has been established, significantly increasing the added value of processed vegetables by nearly six times [16] - The Guangdong vegetable market is facing a downturn, prompting associations to conduct research on the operational status of the vegetable industry to identify reasons for unsold produce and explore solutions [20][21] Lychee Processing - In the second half of July, the lychee processing volume in Conghua is expected to exceed 20,000 tons, with daily purchases reaching over 100,000 jin [25][34] Invasive Species Management - An event focused on the eradication of invasive species was held, combining knowledge dissemination and practical experience to raise public awareness about ecological and food security issues [39][38] Local Specialty Products - The "Green Nourishment Yunan" local specialty product evaluation aims to discover unique regional products and promote brand applications to drive agricultural industry upgrades [47][46]

Core Viewpoint - The article highlights the strategic expansion of Guangdong lychee into the Central Plains region, particularly Henan, as a significant move to penetrate the northern market and enhance brand influence across China [1][6]. Group 1: Market Expansion - The Guangdong lychee has successfully entered the Central Plains, marking a key deployment in the national consumption landscape [1]. - The recent Guangdong lychee Henan production and sales docking conference in Zhengzhou involved over 20 local supermarket leaders, establishing an efficient supply-demand matching platform [1][3]. - Zhengzhou's unique position as a high-speed rail hub facilitates the distribution of Guangdong lychee, covering over 200 million people within its cold chain logistics network [3][4]. Group 2: Consumer Engagement - The event featured a "mobile orchard" showcasing fresh lychee, allowing consumers to experience the fruit directly from the tree to their taste buds [3][4]. - Local supermarkets, including Danis and Huayu Baijia, have expressed strong purchasing intentions, with Danis planning to procure at least 500 tons of Guangdong lychee targeting the high-end market [4][6]. Group 3: Collaborative Framework - The collaboration between Guangdong and Henan aims to create three "sweet engines": enhancing supply chain connectivity, co-developing brand narratives, and building a comprehensive agricultural ecosystem [6][7]. - The partnership is expected to optimize the business environment and promote high-quality agricultural cooperation, enhancing the value chain from production to consumption [7]. Group 4: Brand Development - The article emphasizes the importance of leveraging cultural IP and innovative marketing strategies to enhance the brand value of Guangdong lychee, aiming for a global reach across over 40 countries [7][8]. - The focus on premium strategies and cold chain logistics is set to elevate the lychee industry towards a high-value ecological chain [7].

Core Insights - The article highlights the booming litchi market in Guangzhou, emphasizing the city's efforts to enhance the litchi supply chain and promote tourism related to litchi consumption [1][4][9] Group 1: Market Overview - Guangzhou's litchi production is expected to reach 120,000 tons this year, with high-quality varieties like Guiwei and Nuomici making up nearly 70% of the total [4] - The "Guangzhou Litchi Tasting Map" has been upgraded to provide comprehensive information on nearly 200 quality litchi orchards, including variety details, picking times, and navigation assistance [4][5] Group 2: New Varieties and Innovations - The newly developed "Xiantao Litchi," a hybrid of "Ziniangxi" and "Seedless Litchi," has gained attention for its unique appearance and high market price, selling for over 100 yuan per pound [5][6] - The introduction of the "Jinxiang" variety, known for its high yield and excellent taste, is part of the ongoing innovation in litchi cultivation aimed at improving quality and extending the supply period [6][10] Group 3: Sales and Distribution Strategies - The launch of the Luogang Litchi Market has been upgraded to enhance the sales experience, with an expected transaction volume of 6,000 tons over 40 days [8] - Guangzhou has implemented ten measures to promote litchi marketing, including offline promotions in major markets like Shanghai and Xi'an, and establishing cross-regional sales networks [9][10] Group 4: Logistics and Export - The logistics for litchi exports have been streamlined, with fresh litchis reaching London within three days of harvest, showcasing the efficiency of the supply chain [3][9] - The government is working on improving cold chain logistics and customs processes to facilitate quicker market access for litchis, which are sensitive to storage conditions [10]

活动现场，从化区农业农村局相关负责人介绍，从化区通过全国现代农业科技先行县创建成果，推 广高接换种技术，实现5万亩荔枝品种改良，让更多消费者吃上"井岗红糯""流溪红荔""岭丰糯"等优质 新品种。 此外，从化区携手华南农业大学，率先攻克了荔枝超低温冷冻锁鲜技术，让从化荔枝畅通世界。 2025年，从化区将通过该技术实现出口从化荔枝4000吨以上，储备荔枝5000吨以上，让全球全年都可以 吃上新鲜的从化荔枝。目前，加工出口已经落实2万吨加工订单，相关企业已完成400吨鲜果出口。 活动还推出4条荔枝旅游精品路线，开展荔枝+酒店、荔枝+景点、荔枝+研学、荔枝+美食、荔枝 +露营、荔枝+音乐节、荔枝+温泉等活动，办好"荔"BA篮球联赛、从化龙舟邀请赛等文体活动，带动游 客走进从化，品尝荔枝。 6月6日，"从化荔枝 给荔世界"——2025年广州市从化区荔枝销售系列活动启动仪式暨从化邮政荔 枝客户沙龙活动(以下简称"活动")举行。 据介绍，从化区是著名的中国荔枝之乡，作为全国晚熟的优质荔枝产区、广州荔枝的核心产区，今 年从化区荔枝种植面积约29.38万亩，约占广州市的53%，总体成花率接近90%，目前挂果率超70%，预 计总 ...