Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative price increase of over 20% compared to the market benchmark within the next six months [4][14]. Core Insights - The company's revenue for the first three quarters of 2025 was 2.27 billion yuan, a year-on-year decrease of 4.89%, while the net profit attributable to shareholders was 549 million yuan, down 4.35% year-on-year [2]. - In Q3 2025, the company achieved a revenue of 781 million yuan, reflecting a year-on-year increase of 2.99%, and a net profit of 160 million yuan, down 6.76% year-on-year [2]. - The growth in the liquor business has turned positive, driven by new product contributions, particularly from RTD (Ready-to-Drink) and whiskey segments [3][4]. Financial Performance Summary - The company's gross margin for Q3 2025 was 70.19%, stable compared to the previous year, while the net profit margin was 20.52%, down 2.15% year-on-year due to increased expenses [3]. - The sales expense ratio increased to 26.70%, up 3.24 percentage points year-on-year, attributed to initial promotional costs for new RTD and whiskey products [3]. - The company has adjusted its profit forecasts for 2025-2026, now expecting net profits of 739 million yuan and 883 million yuan, respectively, with corresponding EPS of 0.70 yuan and 0.84 yuan per share [4][6]. Product and Market Development - The company launched new RTD products in June and July 2025, which have effectively compensated for declines in older products, indicating potential for continued growth [4]. - The whiskey business is still in the early stages of market penetration and consumer education, with ongoing investments in e-commerce and promotional activities yielding positive results [4]. - The company has received recognition in international competitions, enhancing its brand visibility and market positioning [4]. Future Outlook - The company is expected to strengthen its growth trend in Q4 2025, supported by a low base and strong momentum from new products [4]. - Long-term growth potential remains strong due to the diverse RTD product line and robust R&D capabilities, while the whiskey segment is viewed as a foundational element for sustainable operations [4].