公司四季度整体销售额增长 15%-20%，主要由鸡尾酒个位数增长和威 士忌近 10%的增长驱动。其中，12 月销售额贡献接近 60%，远超 11 月的 30%。 鸡尾酒产品线中，强爽系列占比 35%-40%，微醺系列占比 34%- 35%，清爽系列占比 5%-6%，轻享系列接近 10%。微醺系列保持良好 增长，强爽系列在低基数下缓慢增长。 威士忌业务四季度实现近 6,000 万元销售额，百利得系列通过推广活动 实现近 2000 万元，莱州系列备货充足实现 3,000 多万元，桶装酒销售 额达几百万元。 2026 年公司计划鸡尾酒业务增长 15%，通过新产品果冻酒和轻享系列 带动 7%-10%的业绩提升，并拓展华中区域奶茶店等新渠道，以及与小 象超市合作带来至少 1%的存量级增长。 公司已与近 40 家海外贸易公司建立合作，通过威士忌和锐澳产品出口， 并拓展广东省和河南省的出海渠道，为增长带来新机遇。 果冻酒今年销售额约 9,000 万元，轻享销售额达 1.78 亿元，预计明年 这两个新产品有望实现 4-5 亿元的销售额。威士忌业务集中在广东和福 建，通过市场投入推动渠道下沉，预计明年 OTO 平台可带来至少 ...

Summary of the Conference Call for Baijiu and Whisky Industry Company Overview - **Company**: 百润股份 (Bairun Co., Ltd.) - **Industry**: Low-alcohol beverages, specifically focusing on pre-mixed cocktails and whisky Key Points and Arguments Sales Performance - In October and November 2025, the cumulative sales of low-alcohol beverages reached **230 million yuan**, accounting for approximately **30%** of the annual target [1][2][13] - The "强爽" (Qiangshuang) series contributed about **45%** of sales, while "微醺" (Weixun) and "果冻酒" (Guodongjiu) series accounted for nearly **30%** [2] - November saw a slight decline in "强爽" series sales, while other categories experienced growth [4] Whisky Business - Whisky sales in November 2025 were slightly down compared to October due to the waning effects of promotional activities, but online sales growth offset some of the decline [6] - The expected annual sales for whisky are projected to be between **240 million to 250 million yuan** [6] - The company plans to implement various strategies to boost whisky sales, including small order meetings and temporary barcode entries in supermarkets, aiming for a distribution revenue of **100 million yuan** [7] Market Trends - The "微醺" series continues to show double-digit growth, while the "轻享" series has underperformed, raising concerns about future large-scale promotions [3][19] - The overall low-alcohol beverage market is developing, despite challenges, with expectations for better performance through optimized strategies [12] Future Projections - The company aims for a **700 million yuan** pre-tax sales target in Q4 2025, with a significant gap remaining to meet this goal [13] - For 2026, the whisky sales target is set to double to over **500 million yuan**, despite the challenges faced in 2025 [16] Cost Management - In Q4 2025, the company plans to reduce marketing expenses by approximately **1.5 to 2 percentage points** due to personnel optimization and reduced advertising costs [21] Regional Insights - The Guangdong and Fujian markets currently contribute nearly half of the whisky sales, but this share is expected to decrease as the company expands nationally [25] Product Development - The company is exploring changes in the SKU for VC products in 2026 and has begun exporting whisky to regions like the UK and Southeast Asia [10] - The "百利得" (Bailide) series of small bottle products faced challenges in market entry but will be re-promoted after the Spring Festival [8][19] Consumer Feedback - The small bottle whisky is selling well, and the 700 ml "莱州甄选" (Laizhou Selection) series is gaining traction among distributors [23][24] Additional Important Information - The overall cocktail sales for 2025 are expected to be around **2.8 billion yuan**, reflecting a **4-5%** decline from the previous year [22] - The company is facing challenges with the "轻享" series due to high pricing and insufficient volume, which may lead to adjustments in product strategy [18]

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative price increase of over 20% compared to the market benchmark within the next six months [4][14]. Core Insights - The company's revenue for the first three quarters of 2025 was 2.27 billion yuan, a year-on-year decrease of 4.89%, while the net profit attributable to shareholders was 549 million yuan, down 4.35% year-on-year [2]. - In Q3 2025, the company achieved a revenue of 781 million yuan, reflecting a year-on-year increase of 2.99%, and a net profit of 160 million yuan, down 6.76% year-on-year [2]. - The growth in the liquor business has turned positive, driven by new product contributions, particularly from RTD (Ready-to-Drink) and whiskey segments [3][4]. Financial Performance Summary - The company's gross margin for Q3 2025 was 70.19%, stable compared to the previous year, while the net profit margin was 20.52%, down 2.15% year-on-year due to increased expenses [3]. - The sales expense ratio increased to 26.70%, up 3.24 percentage points year-on-year, attributed to initial promotional costs for new RTD and whiskey products [3]. - The company has adjusted its profit forecasts for 2025-2026, now expecting net profits of 739 million yuan and 883 million yuan, respectively, with corresponding EPS of 0.70 yuan and 0.84 yuan per share [4][6]. Product and Market Development - The company launched new RTD products in June and July 2025, which have effectively compensated for declines in older products, indicating potential for continued growth [4]. - The whiskey business is still in the early stages of market penetration and consumer education, with ongoing investments in e-commerce and promotional activities yielding positive results [4]. - The company has received recognition in international competitions, enhancing its brand visibility and market positioning [4]. Future Outlook - The company is expected to strengthen its growth trend in Q4 2025, supported by a low base and strong momentum from new products [4]. - Long-term growth potential remains strong due to the diverse RTD product line and robust R&D capabilities, while the whiskey segment is viewed as a foundational element for sustainable operations [4].

Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Views - The company's revenue margins are improving, and the future of its whiskey business looks promising. The projected net profits for 2025-2027 are estimated at 734 million, 867 million, and 1.041 billion yuan, with year-on-year growth rates of 2%, 18.14%, and 20.18% respectively. The current stock price corresponds to P/E ratios of 39, 33, and 27 times for the same years [5] Financial Performance Summary - For the first three quarters of 2025, the company achieved revenue of 2.27 billion yuan, a year-on-year decrease of 4.89%. The net profit attributable to the parent company was 549 million yuan, down 4.35% year-on-year. In Q3 2025, the company reported revenue of 781 million yuan, a year-on-year increase of 2.99%, marking the first quarter of positive year-on-year revenue growth since Q1 2024 [7] - The gross margin for Q3 was 70.19%, with a slight increase compared to the same period last year. However, the sales expense ratio increased by 3.24 percentage points to 26.7%, attributed to marketing investments for new products and the whiskey business [7] - The company has a clear dual-brand strategy for its whiskey business, with a cumulative barrel count of 500,000, establishing a strong production capacity barrier. The whiskey business is still in the early stages of market cultivation and expansion [7] Earnings Forecast and Valuation - The projected operating revenue for 2025 is 3.156 billion yuan, with a year-on-year growth rate of 3.53%. The net profit attributable to the parent company is expected to be 734 million yuan, with a growth rate of 2% [6] - The company’s P/E ratios for the forecasted years are 39.00 for 2025, 33.01 for 2026, and 27.47 for 2027 [6]

Investment Rating - The report maintains a rating of "Accumulate" for the company [7] Core Views - The company has returned to revenue growth in Q3 2025, with a revenue of 780 million yuan, representing a year-on-year increase of 3% [1] - Despite the revenue growth, profit has been pressured due to increased investment in marketing and product launches, particularly in the new product lines and whiskey business [2][3] - The pre-mixed cocktail business is stabilizing, with new product contributions expected to enhance revenue [3] - The whiskey business is progressing steadily, with a focus on expanding distribution channels and partnerships [4] - Profit forecasts for 2025-2027 have been adjusted downward due to weak consumer demand in the pre-mixed cocktail and whiskey segments, with projected net profits of 694 million, 768 million, and 873 million yuan respectively [5] Summary by Sections Financial Performance - For the first three quarters of 2025, the company achieved a revenue of 2.27 billion yuan, down 4.9% year-on-year, and a net profit of 550 million yuan, down 4.4% year-on-year [1] - The gross margin for the first three quarters was 70.28%, slightly up from the previous year, while the net profit margin decreased to 24.21% [2] Business Development - The company is enhancing its product matrix with new offerings in the pre-mixed cocktail segment, including the Jelly Wine series launched in June [3] - The whiskey business is being supported by a dedicated marketing team and has seen an increase in the number of distribution partners [4] Profitability and Valuation - The report projects earnings per share (EPS) for 2025-2027 to be 0.66, 0.73, and 0.83 yuan, with corresponding price-to-earnings (P/E) ratios of 41x, 37x, and 33x [5]

Core Viewpoint - The report from Tianfeng Securities indicates that Bairun Co., Ltd. is experiencing a decline in revenue and net profit for Q2 2025, primarily due to the adjustment period of its pre-mixed cocktails, although whisky contributions remain positive [1] Financial Performance - For Q2 2025, Bairun's operating revenue, net profit attributable to the parent, and net profit excluding non-recurring gains and losses are projected to be 752 million, 208 million, and 178 million yuan respectively, reflecting year-on-year declines of 8.98%, 10.85%, and 22.61% [1] Product Development - The company is continuously improving its "358" product matrix, having launched jelly wine in June with positive sales feedback, and is set to introduce a light enjoyment series of 12-degree pre-mixed cocktails in August [1] Future Outlook - Despite slight pressure on terminal demand, the profit forecast has been adjusted downwards, with expected net profits for 2025 and 2026 revised to 770 million and 870 million yuan respectively, and a new forecast for 2027 set at 990 million yuan [1] - The rating for Bairun Co., Ltd. remains "Buy" [1]

Summary of Baijiu Co. Conference Call Industry Overview - The pre-mixed alcoholic beverage market in China is expected to experience rapid expansion, driven by changes in consumer demographics, channel development, and consumption scenarios, similar to the Japanese market [2][5][6] - The current scale of the pre-mixed beverage market in China is approximately 70 billion yuan in production and 150 billion yuan in retail [6] - The whisky market in China has seen significant growth, with retail sales increasing from about 1 billion yuan in 2013 to an estimated 55-60 billion yuan in 2024, reflecting a compound annual growth rate of around 20% [17] Company Insights - Baijiu Co. is positioned as a leading player in the pre-mixed beverage market, holding over 60% market share [2][7] - The company has introduced innovative products such as jelly wine and the light enjoyment series, contributing to revenue growth [2][14] - Baijiu Co. has established a clear product matrix with three core offerings: 3-degree light, 5-degree refreshing, and 8-degree strong beverages [10] Key Points from the Conference Call - **Operational Turnaround**: The company anticipates a turning point in operations in Q3, with expected revenue growth driven by stable performance of the 358 series and new product contributions [2][4] - **Whisky Business Growth**: Baijiu Co. has become the largest whisky producer in China, with projected whisky revenue reaching 300 million yuan for the year [3][22] - **Marketing Strategy**: The company has refined its marketing approach since 2016, focusing on a combination of online and offline strategies to enhance cost efficiency and drive sales growth [9] - **Product Development**: The company has successfully launched new products targeting specific consumer segments, such as the micro-drunk series aimed at young women and the refreshing series for home dining [11][12] Competitive Landscape - The pre-mixed beverage market is expected to see a concentration of leading brands while smaller brands become more fragmented [8] - Baijiu Co.'s long-standing presence and continuous innovation provide it with a competitive edge in the market [7] Future Outlook - The company is optimistic about the growth potential of both its pre-mixed beverage and whisky segments, with expectations of improved revenue and profit margins in the coming quarters [15][22] - The introduction of new products is expected to complement existing offerings and fill gaps in the market, particularly in the mid-alcohol segment [14][15] Additional Insights - The whisky segment is primarily targeted at young male consumers aged 18-29, with a focus on home consumption and small gatherings [17] - Baijiu Co. has established a dual-brand strategy with Bailede and Laizhou, aiming to enhance market penetration and brand recognition [18][22]

Investment Rating - The report maintains an "Accumulate" rating for the company [1] Core Views - The pre-mixed cocktail business remains under pressure, while the whiskey segment is expected to provide new growth momentum [4][9] - The company has launched new products in the pre-mixed cocktail category and is focusing on expanding its whiskey offerings [7][8] Summary by Sections Financial Performance - In the first half of 2025, the company achieved operating revenue of 1.49 billion yuan, a year-on-year decrease of 8.6%, and a net profit attributable to shareholders of 390 million yuan, down 3.3% year-on-year [4] - The sales volume of alcoholic products in the first half of 2025 was 15.03 million boxes, a decline of 12.68% year-on-year, attributed to weak demand for pre-mixed cocktails [5] Product and Channel Analysis - The company’s main business revenue from alcoholic products was 1.297 billion yuan in the first half of 2025, down 9.35% year-on-year [5] - The digital retail channel showed resilience, generating revenue of 155 million yuan, a slight decline of 0.57% year-on-year, while offline channels saw a revenue drop of 9.63% [5] Profitability and Cost Management - The gross margin for the first half of 2025 was 70.33%, with a slight year-on-year increase of 0.26 percentage points [6] - The company reduced its sales expense ratio to 20.21% in the first half of 2025, down 4.18 percentage points year-on-year, mainly due to optimized expense allocation [6] Future Outlook - The company is enhancing its product matrix for pre-mixed cocktails and has introduced new flavors to stabilize category growth [7] - The whiskey business is expected to drive revenue growth, with the company having launched new whiskey products and expanding its distribution channels [8][9] Earnings Forecast and Valuation - The company’s net profit forecasts for 2025-2027 have been adjusted to 767 million, 909 million, and 1.055 billion yuan, respectively, reflecting a downward revision of 5% for 2025 [9] - The current stock price corresponds to a price-to-earnings ratio of 38x for 2025, 32x for 2026, and 28x for 2027 [9]

Core Viewpoint - The report on Bairun Co., Ltd. indicates a continued adjustment in the ready-to-drink (RTD) liquor segment, while there are expectations for growth in the whisky category, leading to a "buy" rating for the company [1][4]. Financial Performance - For the first half of 2025, Bairun's revenue was 1.489 billion yuan, a year-on-year decrease of 8.56%, with a net profit attributable to shareholders of 389 million yuan, down 3.32% year-on-year [2]. - In Q2 2025, revenue was 752 million yuan, a decline of 8.98% year-on-year, and the net profit attributable to shareholders was 208 million yuan, down 10.85% year-on-year [2]. - The RTD liquor segment saw revenue of 1.297 billion yuan, down 9.35% year-on-year, while the food flavoring segment generated 169 million yuan, down 3.91% year-on-year [2]. Product and Channel Analysis - The RTD liquor segment continues to face challenges, but new products like "Mikushen" are expected to perform well, while whisky products are gradually contributing to revenue growth [2][4]. - Revenue from offline channels was 1.311 billion yuan, down 9.63% year-on-year, while digital retail channels generated 155 million yuan, a slight decrease of 0.57% [2]. Profitability and Cost Structure - The net profit margin after deducting non-recurring items in Q2 2025 decreased by 4.18 percentage points to 23.71%, primarily due to a decline in gross margin and an increase in expense ratios [3]. - The gross margin fell by 0.79 percentage points to 71.00%, influenced by reduced economies of scale and changes in product mix [3]. Future Outlook - The company is focusing on inventory reduction in the RTD liquor segment and expects new product launches to improve sales performance [4]. - The whisky segment is anticipated to have significant growth potential, with ongoing marketing investments needed to reach a sales turning point [4]. - Profit forecasts for 2025 to 2027 have been updated to 786 million yuan, 902 million yuan, and 1.048 billion yuan, respectively, with corresponding price-to-earnings ratios of 37, 33, and 28 times [4].