以下文章来源于正面连接 ，作者蒋一凡 正面连接 . 面对复杂 但在山东胶州李哥庄镇王大哥的帽子店里， 不论立场，都卖14.99美金。 文 ｜ 蒋一凡 编辑 ｜ 张苹 来源｜ 正面连接（ID： zmconnect） 封面来源 ｜ 视觉中国 王大哥造MAGA帽 胶州是青岛的一个县级市，胶州市里有一个镇叫李哥庄镇，是"中国制帽之乡"。小镇每年能产5亿顶帽子，发往欧美亚非，全球棒球帽市场，胶州帽子占 了三分之一。 2016年，王大哥到朋友的工厂里玩，看到厂子里堆着很多红帽子，上面印着"Make America Great Again"，一打听，最近有很多美国客户要求做这款帽 子。 "让美国再次伟大"，简称MAGA，特朗普的口号。 MAGA帽子横空出世这年，王大哥23岁。他是李哥庄镇上本地人，胶州口音，把"make"念成"美可"，把"款"说成"垮儿"。 镇上三成人做帽子，他也因此从小接触帽子，对帽子很敏感。他不知道印花是啥意思，但他寻思这是个生意。正好朋友手里的存货发不完，"我也卖点 呗"，王大哥开始从朋友手里买尾单，一个纸箱装200个帽子，一个成本八九块，他两三箱两三箱地买，转手卖。 渠道定为亚马逊。这个海外最大的电 ...

Core Points - The article discusses the business of a hat seller, Wang Dage, in Li Ge Zhuang Town, Shandong, who capitalized on the popularity of the "Make America Great Again" (MAGA) hats during the Trump era [4][6][12] - Wang Dage's business model involved sourcing hats from a friend's factory and selling them on Amazon, where he set the price at $14.99, a common price point for similar products [9][12] - The demand for MAGA hats surged during key political events, particularly around the 2024 election, leading to significant sales increases for Wang Dage [16][25] Group 1 - Li Ge Zhuang Town is known as the "Hometown of Hats" in China, producing 500 million hats annually, with one-third of the global baseball cap market coming from this region [4] - Wang Dage began selling MAGA hats in 2016 after noticing a demand from American customers, leveraging his local knowledge and connections [5][8] - The logistics of shipping hats to the U.S. were simplified through Amazon's fulfillment services, allowing Wang Dage to focus on sales rather than shipping complexities [10][11] Group 2 - The business experienced fluctuations in sales, with Wang Dage initially selling only a few hats daily, but this changed dramatically as political events unfolded [12][16] - By 2024, sales skyrocketed, with Wang Dage selling up to 2,000 hats in a single day, driven by renewed interest in MAGA hats among Trump supporters [25][28] - Wang Dage faced challenges with inventory management and order cancellations, leading to a chaotic but profitable period during the election season [26][27] Group 3 - Wang Dage diversified his product offerings by creating variations of the MAGA hat, including mesh designs and different colors, to capture market interest [31][32] - The competition intensified as other sellers entered the market, prompting Wang Dage to innovate continuously to maintain sales [32][34] - However, by early 2025, Wang Dage's business faced setbacks due to trademark issues with the MAGA brand, leading to the removal of his products from Amazon [43][47] Group 4 - The article highlights the broader cultural significance of hats in American politics, with various political figures and movements adopting similar merchandise strategies [49][51] - Wang Dage's experience reflects the impact of political events on consumer behavior and market dynamics, illustrating how external factors can drive business success or failure [28][56] - Ultimately, Wang Dage decided to step back from the hat business, focusing instead on his craft business, indicating a shift in strategy due to market volatility [54][59]