专题：2026年度金石奖暨金融消保优秀案例评选 由新浪财经主办的"2026年度金石奖暨金融消保优秀案例评选"活动结果出炉，本期推出便民适老服务优 秀案例。在多家金融机构角逐中，中国工商银行脱颖而出，凭借报送的"创新服务温暖银龄群体，扎实 谱写养老金融'大文章'"案例，荣获"便民适老服务优秀案例"奖项。 以下为案例内容简述： 工商银行深入贯彻党中央、国务院决策部署，落实国家积极应对人口老龄化战略，做好新时期具有工行 特色的养老金融"大文章"，积极探索适老服务新路径，打造了"备老-适老-养老-享老"全周期"金融+泛金 融"服务体系方案，用实际行动谱写养老金融"大文章"。 2025年，工商银行焕新升级"工银爱相伴"服务体系，全面推进线上线下多渠道和支付服务适老化改造， 打造"三位一体"专属活动权益矩阵，创新推出"银发产业云"养老场景智慧运营平台。多措并举让老年人 及其家属享受更安全、更便捷、更高效的养老支付服务体验；让"活力"老人更好融入数字金融时代，跨 越"数字鸿沟"；让"康养"老人在指间一触既享优质权益，让养老金融服务惠及更广泛老年人群体。 2025年，工商银行焕新升级"工银爱相伴"服务体系，全面推进线上线下多 ...

Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) is committed to enhancing its investment in pension finance and developing a comprehensive service ecosystem to support the high-quality development of the silver economy [1] Group 1: Pension Financial Service System - ICBC has established a "1+2+3+N" pension financial service system, which includes one government-oriented service plan and three supporting plans for pension enterprises, individual pensions, and comprehensive financial services [1] - The bank aims to support the national pension security system, silver economy development, resident pension wealth, elderly-friendly society, and the informatization of elderly work [1] Group 2: Service Accessibility and Convenience - ICBC is enhancing service accessibility by launching the "Hundred-Thousand-Million Project," which aims to create 100 flagship pension financial outlets, 1,000 benchmark pension financial outlets, and 10,000 ordinary pension financial outlets [1] - Within a year, ICBC has established 6,400 various outlets, with 41% of its outlets now capable of providing pension financial services, and is expected to meet its target a year ahead of schedule [1] Group 3: Human-Centric Service Teams - ICBC has formed three teams to inject a human touch into its service system, including at least one "pension service consultant" at each outlet, retired employees as "pension service experience volunteers," and a "youth volunteer team" for community outreach [2] - The bank has collected over 1,500 valuable suggestions from these volunteers to optimize processes and products [2] Group 4: Diverse Financial Products - ICBC offers a variety of pension service products to meet diverse needs, including the "ICBC Pension" service for corporate annuities, managing over 1.7 trillion yuan in corporate annuities [2] - The bank has introduced "Pension REITs" services to address financing challenges for pension institutions and created a free, secure "Silver Industry Cloud" platform for government, institutions, and individuals [2] Group 5: Localized Service Initiatives - ICBC Chengdu Branch has developed a comprehensive pension financial service model tailored to local needs, managing the largest scale of entrusted pension business in the region, accounting for about 30% of the market [3] - The branch has created a series of themed activities in collaboration with local governments and communities, enhancing customer engagement and receiving widespread acclaim [3]