Core Viewpoint - The rapid development of the e-commerce industry has led to some unscrupulous merchants exploiting information asymmetry to engage in practices such as "inflated pricing and low-quality sales," which disrupts market order and harms consumer experience. Douyin E-commerce has initiated a special monitoring and governance campaign to combat these behaviors and protect consumer rights [1]. Group 1: Violations and Actions - Douyin E-commerce has identified typical violations including severe price-value discrepancies, false advertising, and misleading promotional tactics that induce consumers to pay unreasonable prices [1]. - Since the launch of the special governance initiative in September 2025, Douyin has removed and banned a total of 23,000 related violations and dealt with 41 merchants [1]. - Specific cases of inflated pricing include: - "Yunnan Honey Tangerines" priced at 199.9 yuan per box, while market prices range from 9.9 to 29.9 yuan per box [3]. - "Chocolate Crisp Persimmons" priced at 299.9 yuan per jin, with market prices between 1.5 to 9.9 yuan per jin [4]. - "Gansu Huaniu Apples" priced at 399.9 yuan per box, while similar products are priced between 49.9 to 88.8 yuan per box [5]. Group 2: Governance Measures - Douyin E-commerce is enhancing its governance system to better protect consumer rights by: - Strengthening merchant management through precise penalties for violations, including product removal and account restrictions [7]. - Regulating traffic distribution to reduce the recommendation of low-rated or violation-recorded products, preventing misleading information from reaching consumers [7]. - Improving inspection mechanisms by establishing a dual-track system of "technical monitoring + manual verification" for regular inspections to prevent the recurrence of violations [7].