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星巴克中国连续第三届亮相链博会
Xin Lang Cai Jing· 2025-07-16 14:59
Core Viewpoint - Starbucks China showcased its commitment to sustainable supply chain practices at the China International Supply Chain Promotion Expo, emphasizing its long-term dedication to the Chinese market and the launch of its ready-to-drink business in collaboration with strategic partner Envision [2] Group 1: Sustainable Practices - The design of Starbucks' exhibition booth was inspired by the journey of sustainable coffee, highlighting the green journey from raw beans to coffee [2] - Approximately 70% of carbon emissions in the entire value chain come from upstream suppliers, prompting Starbucks to form a carbon reduction alliance with Envision and supplier partners [2] - Starbucks plans to utilize the "Ark Energy Carbon Management Digital System" to measure the carbon footprint of numerous core suppliers and thousands of products, aiming to provide tailored solutions for carbon reduction [2][3] Group 2: Green Store Certification - Since 2021, Starbucks has been optimizing its "Green Store Certification System" in China, which includes eight sustainable criteria and 25 detailed indicators, ensuring a green process from design to daily operations [3] - Currently, 2,100 Starbucks stores nationwide have received green store certification and utilize 100% green-certified electricity [3] - Over 7,500 stores are connected to the intelligent IoT system, enabling real-time tracking of various data and providing energy-saving and carbon reduction optimization solutions [3] Group 3: Product and Packaging Innovations - Starbucks China has introduced plant-based dietary options such as oat milk and almond milk, which not only enrich customer choices but also effectively reduce carbon emissions in the value chain [3] - The packaging strategy follows the principles of reduction, reuse, and recycling [3] - The ready-to-drink segment is actively working with industry partners to build a green supply ecosystem by expanding the use of recyclable materials and reducing the use of virgin plastics [3]