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八载深耕,雀巢携全球创新成果与创造共享价值承诺重磅亮相进博会
Xin Jing Bao· 2025-11-06 13:12
Core Insights - The 8th China International Import Expo (CIIE) commenced in Shanghai, highlighting Nestlé's commitment to showcasing over 100 selected products from 12 countries, emphasizing its focus on nutrition, health upgrades, and product innovation [1][3] - CIIE has evolved into a significant platform for global trade and a "golden window" for foreign enterprises to share in China's development opportunities, with Nestlé leveraging this platform to deepen its strategic roots in China [3][4] - Nestlé's CEO for Greater China expressed confidence in the growth opportunities presented by trends such as the pet economy, aging population, and health demand upgrades, reaffirming the company's ongoing investment in the Chinese market [3][4] Product Highlights - Nestlé's infant nutrition section showcased tailored nutritional solutions for Chinese infants, including the ultra-advanced formula milk and the first global rice cereal series from the Gerber brand [7] - The dairy section presented products designed for various demographics, including a student milk powder with double DHA for children and a senior milk powder aimed at enhancing immunity while reducing fat intake [9] - The imported water section introduced innovative products, including new series from Perrier and San Pellegrino, enhancing consumer experience with unique flavors [11] Sustainability and Shared Value - Nestlé emphasized its commitment to the "Creating Shared Value" concept, focusing on health, sustainable practices, and improving the livelihoods of supply chain workers [18] - The company has been sourcing fresh milk in China for nearly 40 years, purchasing over 1,000 tons daily and providing technical support to over 30,000 dairy farmers [18] - Nestlé has also been sourcing coffee beans in Yunnan for over 30 years, with total purchases exceeding 180,000 tons, benefiting over 46,000 coffee farmers through training and support [18]