创造共享价值
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雀巢全勤全力八赴进博,链接全球创新与中国市场
Jing Ji Wang· 2025-11-10 09:31
Core Insights - The 8th China International Import Expo (CIIE) has attracted global attention, showcasing the evolution of foreign enterprises' strategies in China since its inception in 2018 [1][3] - Nestlé has participated in all eight editions of the expo, presenting over 100 selected products from 12 countries, emphasizing its commitment to innovation and shared value creation in the Chinese market [3][4] Company Strategy - Nestlé views the CIIE as a platform to demonstrate its global innovation capabilities and product diversity while deepening its strategic roots in China [3][4] - The company recognizes China as its second-largest market, identifying growth opportunities in emerging trends such as the pet economy, aging population, and health demand upgrades [3][4] Product Offerings - Nestlé's infant nutrition segment showcased tailored solutions for Chinese infants, including the ultra-advanced formula milk and the first global rice cereal series from the Gerber brand [4][6] - The dairy section featured products designed for various age groups, including a student milk powder with enhanced DHA and ARA for cognitive development and a senior milk powder aimed at boosting immunity [4][6] Innovation and Trends - The imported water section introduced new products from iconic brands, including flavored sparkling water and non-alcoholic cocktail-flavored beverages, catering to health-conscious consumers [5] - The pet care segment highlighted products that address common pet health issues, such as allergy relief and digestive health, reflecting the rapid growth of the pet economy [5][6] Health and Nutrition - Nestlé Health Science presented a range of products targeting different health needs, including pediatric allergy solutions and adult nutrition management, emphasizing personalized nutrition [6] - The company's commitment to "creating shared value" was evident throughout the expo, focusing on healthier dietary choices, sustainable agricultural practices, and supply chain improvements [6]
八载深耕,雀巢携全球创新成果与创造共享价值承诺重磅亮相进博会
Xin Jing Bao· 2025-11-06 13:12
Core Insights - The 8th China International Import Expo (CIIE) commenced in Shanghai, highlighting Nestlé's commitment to showcasing over 100 selected products from 12 countries, emphasizing its focus on nutrition, health upgrades, and product innovation [1][3] - CIIE has evolved into a significant platform for global trade and a "golden window" for foreign enterprises to share in China's development opportunities, with Nestlé leveraging this platform to deepen its strategic roots in China [3][4] - Nestlé's CEO for Greater China expressed confidence in the growth opportunities presented by trends such as the pet economy, aging population, and health demand upgrades, reaffirming the company's ongoing investment in the Chinese market [3][4] Product Highlights - Nestlé's infant nutrition section showcased tailored nutritional solutions for Chinese infants, including the ultra-advanced formula milk and the first global rice cereal series from the Gerber brand [7] - The dairy section presented products designed for various demographics, including a student milk powder with double DHA for children and a senior milk powder aimed at enhancing immunity while reducing fat intake [9] - The imported water section introduced innovative products, including new series from Perrier and San Pellegrino, enhancing consumer experience with unique flavors [11] Sustainability and Shared Value - Nestlé emphasized its commitment to the "Creating Shared Value" concept, focusing on health, sustainable practices, and improving the livelihoods of supply chain workers [18] - The company has been sourcing fresh milk in China for nearly 40 years, purchasing over 1,000 tons daily and providing technical support to over 30,000 dairy farmers [18] - Nestlé has also been sourcing coffee beans in Yunnan for over 30 years, with total purchases exceeding 180,000 tons, benefiting over 46,000 coffee farmers through training and support [18]
雀巢携全球创新成果与创造共享价值承诺亮相进博会
Ren Min Wang· 2025-11-06 06:01
Core Insights - The eighth China International Import Expo (CIIE) opened in Shanghai on November 5, showcasing Nestlé's diverse product offerings from over 12 countries, emphasizing its commitment to nutrition, health upgrades, and product innovation [1] - Nestlé's CEO for Greater China, Kais Marzouki, highlighted China's significance as Nestlé's second-largest market, driven by trends such as the pet economy, aging population, and health demand upgrades, indicating ongoing investment in the Chinese market [1][3] - The expo featured key product categories including infant nutrition, pet care, and health science, addressing various consumer needs across different demographics [2] Product Highlights - The infant nutrition section presented tailored solutions for Chinese infants, while the dairy section offered products for teenagers, the elderly, and those with sensitive digestive systems [2] - The pet care area showcased innovative products, such as a cat food that alleviates allergies and a probiotic product for dogs and cats, aimed at improving digestive health [2] - Nespresso introduced a limited edition sustainable footwear line in collaboration with Italian brand ASH, utilizing recycled coffee grounds and aluminum, demonstrating innovation in eco-friendly materials [2] Corporate Philosophy - Nestlé's commitment to the "Creating Shared Value" concept was a central theme at the expo, focusing on healthier dietary choices, regenerative agricultural practices, and improving the livelihoods of supply chain workers [2][3] - The company aims to deepen investments in nutrition innovation and green development, bringing high-quality global products and sustainable practices to China, thereby contributing to the country's high-quality economic development [3]
政企民三方共建可持续消费新生态 太太乐携手海波集市开展“五五购物节”主题活动
Sou Hu Cai Jing· 2025-05-12 09:32
Group 1 - The event "Five-Five Shopping Festival" in Shanghai's Jiading district aims to promote consumption upgrades and sustainable development through collaboration between government, enterprises, and communities [1][5][16] - The initiative features diverse activities such as children's interactive practices, environmental education, and public dining services, emphasizing the creation of shared value [1][11][18] - The collaboration between TaTaLe and Haibo Market is expected to enhance consumer experience and provide high-quality products and services, contributing to regional economic prosperity [5][18] Group 2 - The event showcases a three-dimensional collaborative model involving government guidance, enterprise leadership, and community participation, which injects new momentum into the market economy [16] - TaTaLe's "Love Kitchen" project, which has established six physical kitchens across various regions, aims to integrate scientific dietary concepts into cooking experiences for children [11][18] - The initiative includes a recycling program in partnership with Ai Huishou, promoting sustainable packaging practices and environmental education among consumers [13][18]