2026.03. 10 本文字数：2120，阅读时长大约4分钟 作者 | 第一财 经 马一凡 从房租年年涨，到"房东"主动降价，租房市场正在经历巨变。 "刚来到上海工作不久，我就住进了位于徐汇区的一个保租房项目中，在享受了区级和公司两项补贴之后，我实际支付的房租仅为市场价的50%。"近 期，一名在上海工作的"00后"青年对第一财经表示。 随着保障性租赁住房集中入市以及地方政府加大存量房源收储力度，国内多个核心城市租金水平开始出现松动。近期西安宣布外来务工人员租住保租房 的租金最高可下调50%，珠海等地保租房项目租金也宣布较市场价低30%。 与此同时，市场化长租公寓在当下的复工租房季正密集推出折扣、免一个月租金等促销活动。 在供应持续放量背景下，保障性租赁住房正逐步成为稳定租赁市场的"压舱石"，年轻租客也开始享受到房租下降带来的居住成本红利。 西安外来务工者房租最高降50% 近期，有不少租房者发现，很多城市的保障房租金也开始打折了，比如西安近期就宣布外来务工人员租金最高直降50%。 西安市住房和城乡建设局于3月3日正式发布《关于做好外来务工人员租赁保障性租赁住房有关事项的通知》，明确在西安市工作的外来务工人员可 ...

Core Insights - The Chinese housing rental industry is entering a critical phase of high-quality development in the first half of 2025, driven by ongoing top-level design and dynamic market forces [1] - The share of affordable rental housing (保租房) has significantly increased, becoming a key driver for the rapid growth of the rental industry [3][6] Market Structure - The new supply of centralized apartments is dominated by affordable rental housing, with local state-owned enterprise projects entering the market [1] - The overall supply of centralized apartments in the eight core cities exceeded 1.25 million units by mid-2025, with affordable rental housing accounting for over 40% of this supply [6][8] Market Supply Scale - In the first half of 2025, approximately 288 new projects were launched in 22 key cities, adding around 117,300 units, a year-on-year increase of 2.97% [3] - Affordable rental housing supply reached 104,523 units, representing about 89% of the new supply, with a year-on-year increase of 14.11% [3] Rental Price Performance - Rental prices have generally declined in many cities, with seven out of eight core cities experiencing a drop in rental prices, while Guangzhou saw a rebound [1][20] - The rental price decline in cities like Chengdu, Wuhan, Shanghai, and Shenzhen ranged from 4% to 7% [20] Quality Upgrade Trends - The industry is witnessing a clear trend towards quality upgrades, with new projects enhancing product design, operational management, and service standards [1][9] - Innovations in rental products include improved safety, comfort, and sustainability through optimized space design and the application of green technologies [9] Product Value Breakthrough - Long-term rental apartments are evolving beyond traditional housing concepts, incorporating diverse public space configurations and community engagement activities [10] - Projects are increasingly offering customized spaces and high-end amenities, transforming traditional residential areas into vibrant community hubs [10] Service Refinement - New rental projects are focusing on precise alignment with tenant needs, offering a range of value-added services beyond basic management [12] - Enhanced service models, such as dual-track management systems, are being implemented to ensure high-quality living experiences [12] Project Collection Methods - In the first half of 2025, 77% of new projects were newly built, while 23% were renovations [15] - There is a notable divergence in project collection methods across cities, with some cities focusing on new builds while others prioritize stock transformation [17] Future Supply Dynamics - The acquisition of existing properties for affordable housing began in 2023, facing challenges due to funding shortages [19] - Future policies aim to support the acquisition of existing properties to enhance the supply of affordable housing, transitioning the rental market towards stock transformation [19]