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三四个人,一年千万出口:一个小商户的跨境逆袭
经济观察报· 2025-09-19 10:44
Core Viewpoint - The article highlights the success story of a small business owner, Chen Chen, who leveraged digital platforms to expand his export business, demonstrating that small players can thrive in the global market through digital transformation and support from local initiatives [1][40]. Group 1: Business Growth and Digital Transformation - Chen Chen's clothing business achieved over 10 million yuan in foreign trade exports in 2023, expanding its reach to 12 countries across Southeast Asia, the Middle East, and Africa [24]. - The introduction of the "City Procurement" platform played a crucial role in facilitating Chen's entry into foreign trade, providing necessary training and support [8][10]. - The use of digital management tools significantly improved operational efficiency, allowing for real-time tracking of orders and reducing errors in processing [25][26]. Group 2: Challenges and Resilience - Chen faced significant challenges, including a major order from a Vietnamese client that required quick adaptation to rising material costs, which he managed through transparent communication and maintaining customer trust [19][23]. - A crisis in early 2024 due to a 30% increase in raw material prices and shipping costs nearly halted his business, but support from the platform helped him pivot to higher-value customized products [30][32][34]. - Regulatory changes in tax compliance posed new challenges, but Chen's prior engagement with the platform ensured his business remained compliant and adaptable [35][37]. Group 3: Future Aspirations - Chen aims to achieve an annual sales target of 50 million yuan within three years and is focused on building his own brand while continuing to support fellow small business owners [39]. - The article emphasizes the importance of government policies and platform support in enabling small businesses to engage in global trade [41].