Core Points - The article discusses the removal of products from brands such as "Shiye Doctor," "Canglaozu," and "Miaoajie" from e-commerce platforms following a report that exposed misleading claims about their effectiveness and origins [1][4] - The Zhengzhou Market Supervision Administration has taken administrative actions against the involved companies after the report highlighted deceptive marketing practices [1] - A specific product, "Shiye Doctor" pain relief patch, claimed to have rapid healing properties and was marketed as a Japanese patented product, but it was revealed to be a low-cost generic product produced locally [1] Group 1 - The brands "Shiye Doctor," "Canglaozu," and "Miaoajie" have been removed from e-commerce platforms as of September 20 [4] - The "Shiye Doctor" flagship store on Tmall plans to terminate operations by October 14, 2025 [4] - Related short video platforms have cleared the stores associated with "Shiye Doctor" and have banned advertising for these brands [4] Group 2 - The "Shiye Doctor" product claimed to provide "2-minute bone healing" and was marketed as developed by the "Tokyo Medical Research Institute," which is actually a newly registered entity in Hong Kong [1] - The product was produced at a cost of only 2 yuan per box, indicating significant markup in its retail price [1] - The brands involved utilized similar marketing strategies, leveraging terms like "ancestral" and "certified medical device" to gain consumer trust [1]

编者按： 这里是民生调查局，见人所未见，调查民生之变。关注你想关注的、你没关注的，调查你想看的、未看到的。 中新网北京9月10日电 "这款市野肩颈贴，东京医学联合开发，当地卖了几十年。" "我把这款在藏区称为腰椎贴老祖的藏老祖腰椎贴带出来了。" "这是来自我们苗族的，贴上后你就能感觉一股热流。" 短视频平台里，有人在东京街头声称"市野肩颈贴"畅销日本几十年；有人身着民族服装，把"苗阿姐""藏老祖"夸成神贴。 镜头外，中国新闻网《民生调查局》记者发现，无论是"市野医生"还是"藏老祖""苗阿姐"，这些看似来自五湖四海的膏药，背后都疑似是同一个郑州经销商 团队在操盘。"市野医生"所谓"东京医学研究院"实为在香港注册的公司，包装上的"市野医生"胡子男头像，据称是老板的自画像二创。 更荒诞的是，"市野医生"本身是靠伪造日本背景、夸大疗效堆出来的"假洋品牌"，因卖爆全网，甚至衍生出"市野博士"等多个山寨兄弟，并通过多位达人带 货，形成套娃式割韭菜。 "2分钟接骨"的膏药神话：起底"市野医生"流量骗局 视频中，一根断裂的猪骨被贴上膏药，2分钟后断口奇迹般"愈合"，敲击桌面也毫无裂痕。主播随即竖起大拇指，宣称该产品能"由内到 ...

▲网传接骨视频截图 红星新闻记者暗访生产厂家与经销商发现，厂家以每盒2元的成本代工膏药，经销商则通过在中国香港 注册"东京医学研究院"、日文包装、日本博士形象等方式，营造进口假象，再以数十倍高价售卖，并坦 言"用了点小心思"迷惑消费者，甚至自曝"投流广告与刷销量"的营销内幕。 "市野医生"并非个例。其背后团队还运作"医圣传""苗阿姐"等多个品牌，类似模式换个品名继续打 着"械字号"旗号"收割"。 2分钟接骨视频曾在网上热传 近日，一款名为"市野医生"的筋骨疼痛贴凭借"2分钟接骨""中日专家研发""联合东京医学研究院研 制"等吸睛宣传，在抖音、淘宝等平台销量破百万单。然而火爆背后，是消费者投诉其涉嫌虚假宣传、 夸大功效。 广告称"来自日本"，线上销量破百万单 红星新闻记者检索发现，这款名为"市野医生"的筋骨疼痛贴，在抖音平台投放大量广告，其中一段接骨 视频曾在网上热传。按照视频下方的十倍速计算，画面中断裂的骨头在使用膏贴后被接上用时140秒， 即2分多钟。另一则视频广告介绍，"这是一款来自日本，专为颈椎问题所研发的膏贴。"视频上方还显 示"东京医学研究院出品"，强调是二类医疗器械产品，有调理颈椎的作用。 ▲左侧 ...

Core Viewpoint - The national market regulatory authorities have intensified efforts to combat illegal advertising to prevent unfair competition and maintain an orderly advertising market, resulting in the investigation of 14,315 illegal advertising cases and fines totaling 101 million yuan by May 2025 [1] Group 1: Case Summaries - Chengdu Chenghua Hanhou Medical Beauty Hospital was fined 409,800 yuan for misleading claims about the efficacy of its medical beauty projects during live e-commerce promotions [2] - Shiyie (Zhengzhou) Network Technology Co., Ltd. was fined 200,000 yuan for false advertising regarding its medical device, claiming it could eliminate pain for three years [3] - Anhui Quankang Pharmaceutical Co., Ltd. was fined 210,000 yuan for misleading advertising about its health food products, claiming production capabilities and experience that were not accurate [4] - Hangzhou Xunyou Trading Co., Ltd. was fined 175,500 yuan for advertising a cosmetic product with misleading claims about its effectiveness in treating skin allergies [5] - Guangzhou Qihuang Medical Culture Media Co., Ltd. was fined 135,000 yuan for promoting ordinary food products with claims of treating various medical conditions [6] - Shanghai Yimo Health Management Co., Ltd. was fined 100,000 yuan for advertising ordinary food products with misleading health claims [7][8] - Qingdao Kemanqi Trading Co., Ltd. was fined 100,000 yuan for fabricating consumer testimonials regarding the effectiveness of its product in treating ailments [9] - Haikou Huaxiatong Logistics Service Co., Ltd. was fined 200,000 yuan for spreading false information about the transportation of new energy vehicles [10] - Jiangxi Tongchuang Xinxin Marketing Planning Co., Ltd. was fined 100,000 yuan for misleading advertising related to a real estate project that was not yet operational [11] - Zhongzhi Wireless (Beijing) Technology Co., Ltd. was fined 100,000 yuan for false advertising regarding mobile data plans [12]