以下文章来源于旅界 ，作者theodore熙少 旅界 . 跟踪时代浪潮，讲述文旅商业好故事。 前几天，我和一位刚刚从孟买飞回北京的酒店业读者朋友喝咖啡。 朋友叫David，是一家国际知名连锁酒店集团亚太区开发负责人，见面时，他眼底全是红血丝，开口第一句 话就给我整笑了。 他说，熙少，我现在听到Namaste这个词，头皮都会发麻，先别提能不能在那边赚到钱，光是那些无休止扯 皮，就能把正常人活活磨死。 David喝了一大口冰美式，给我讲了一个最近真实发生的印度酒店业杀猪盘故事。 两年前，他在班加罗尔计划签下一个位置绝佳的商务酒店项目。 为了给集团拿下这个旗舰项目，David的开发团队在三年里往返班加罗尔不下五十次，光是律师费和技术团 队反复修改图纸的人力成本，就高达数十万美元。 1 更坑的是，这几年，为了不让早已虎视眈眈的竞争对手乘虚而入新兴印度市场，很多品牌方习惯收到技术 服务费之前就先干活。 这就给了业主白嫖机会。 但这事没完，因为印度司法流程极慢，这个官司排期要等到2028年，而就在这段司法真空期里，业主不仅 没赔钱，还继续挂着这个国际招牌，白嫖着品牌方流量，大摇大摆地做着生意。 David说，就他了解，国 ...

Core Insights - Marriott has officially rebranded its Four Points hotel chain to "Marriott Four Points," indicating a strategic move to enhance brand recognition and market presence in China [1][4][14] - The rebranding aims to leverage the "Marriott" name to attract more customers and increase pricing power, similar to strategies employed by competitors like Hilton [1][5][14] Brand Strategy - The addition of "Marriott" to the Four Points name is expected to improve brand visibility and consumer understanding of its affiliation with the Marriott Group, addressing previous brand confusion [4][15] - The rebranding aligns with a broader trend in the hospitality industry where brands are increasingly incorporating parent company names to enhance perceived value [5][14] Market Context - The Four Points brand has struggled to gain traction in the Chinese market since its entry in 2016, with only around 200 locations compared to Hilton's 500 for its comparable brand [4][12] - The Chinese mid-to-high-end hotel market is rapidly growing, and Marriott aims to capitalize on this trend by positioning Four Points as a more recognizable option [12][14] Financial Performance - In Q2, Marriott's global hotel revenue grew by 5%, but the Greater China region experienced a decline in RevPAR by 0.5%, indicating challenges in this market [11][12] - The need for Marriott to improve its performance in China is critical, as it currently lags behind other regions in profitability [12][14] Competitive Landscape - The rebranding is partly inspired by the success of Hilton's brands, which have effectively utilized their parent name to enhance market presence [5][17] - Marriott's strategy reflects a deeper understanding of the Chinese consumer market, although it may dilute the luxury perception of the Marriott brand among high-end clientele [18]