Core Insights - The article discusses the rise of "cloud screenings" as a marketing strategy in the video streaming industry, highlighting its impact on audience engagement and revenue generation [1][3][10]. Group 1: Cloud Screening Overview - "Cloud screenings" originated in the film industry and were adapted by streaming platforms to facilitate online viewing during the pandemic [3][10]. - As of May 28, 2025, the series "藏海传" has achieved a cloud screening investment of 11.93 million yuan, making it the first series to surpass the 10 million yuan mark [1][2]. - The cloud screening model has evolved into a multi-party marketing tool involving platforms, production teams, and fans, creating a cycle of data-driven engagement [2][10]. Group 2: Financial Impact and Participation - The total amount invested in cloud screenings has exceeded 1 million yuan for 48 series, with 131 series participating in the model [4][10]. - Fans have significantly contributed to cloud screenings, with examples like "大奉打更人" raising nearly 7 million yuan through fan participation [4][10]. - The data indicates that platforms are leveraging cloud screenings to attract new users and increase viewership, with a notable rise in participation from fans of popular stars [10][11]. Group 3: Marketing Strategies and Brand Engagement - Brands can utilize cloud screenings for targeted marketing by analyzing user data and tailoring content to specific audiences [11][12]. - Interactive elements during cloud screenings, such as social media engagement and exclusive content, enhance brand recognition and user experience [12][13]. - The integration of brand content within cloud screenings can foster deeper connections with audiences, although it requires careful consideration of celebrity influence and brand reputation [12][13]. Group 4: Challenges and Industry Dynamics - The reliance on cloud screenings may lead to a shift in industry dynamics, where production teams feel pressured to participate for visibility, potentially harming the ecosystem [13][14]. - There is a risk that excessive dependence on cloud screenings could diminish consumers' willingness to pay for content, impacting long-term revenue for platforms [13][14]. - The article emphasizes the need for a balance between content quality, user experience, and brand messaging to ensure sustainable growth in the industry [14].