Core Viewpoint - The company reported strong revenue and profit growth in Q1 2025, driven by robust performance in its effect advertising business and advancements in AI-enabled programmatic advertising. Financial Performance - In 2024, the company achieved revenue of 2.547 billion yuan, representing a year-over-year increase of 18.83%, with a net profit attributable to shareholders of 232 million yuan, up 6.81% year-over-year, and a non-recurring net profit of 217 million yuan, which increased by 30.10% year-over-year [1][2] - For Q1 2025, the company reported revenue of 929 million yuan, a significant year-over-year increase of 93.18%, with a net profit attributable to shareholders of 56 million yuan, up 11.67% year-over-year, and a non-recurring net profit of 61 million yuan, which increased by 30.78% year-over-year [1][2] Business Segmentation - In 2024, the effect advertising segment generated revenue of 2.484 billion yuan, reflecting a year-over-year growth of 22.45%, accounting for 97.52% of total revenue, with a gross margin of 16.90% [3] - The company’s revenue from the e-commerce sector was 513 million yuan, representing 20.14% of total advertising revenue, while revenue from applications, agents, and other sectors was 2.029 billion yuan, showing a year-over-year growth of 23.31% [3] - The company has expanded its advertising client base beyond e-commerce, maintaining its competitive edge while diversifying into other industries [3] Technological Advancements - The company has enhanced its programmatic advertising capabilities through AI, achieving a sevenfold increase in inference efficiency and reducing task execution time by over 30%, along with a 25% decrease in computational resource costs [3] - The company has become the first-level agent for AppLovin in Greater China, leveraging its technology platform for user behavior analysis, ad material optimization, and performance monitoring [3] Future Outlook - The company forecasts revenues of 3.301 billion yuan, 3.842 billion yuan, and 4.298 billion yuan for 2025, 2026, and 2027 respectively, with net profits of 301 million yuan, 372 million yuan, and 424 million yuan, corresponding to price-to-earnings ratios of 42, 34, and 30 [4] - The company is positioned as a leading player in overseas marketing services, with a new strategy focused on leveraging AIGC to drive brand expansion [4]