出海营销
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出海营销关键点揭秘:企业出海营销全案打造与产品出海营销渠道推荐
Sou Hu Cai Jing· 2026-01-10 03:51
出海营销具有广阔的市场空间和发展潜力。随着全球互联网的普及和数字技术的发展,海外消费者的消费观念和购物习惯发生了巨大变化,线上购物成为主 流。这为企业提供了更多的营销机会和渠道。同时,出海营销可以帮助企业拓展品牌影响力,提升品牌知名度和美誉度,增强企业的核心竞争力。 在全球化浪潮的推动下,越来越多的企业将目光投向海外市场,出海营销成为企业发展的关键战略。那么,出海营销的关键点有哪些?如何打造企业出海营 销全案?又有哪些产品出海营销渠道值得选择呢? 出海营销的行业优势与特点 | | | 传统跨境电商平台(日活用户) | | | --- | --- | --- | --- | | 平台 | 日活(DAU) | 同比变化 | 关键 | | eBay | 4800万 | -12% | 拍卖模式用 元 | | 全球速卖通 | 6200万 | -5% | 新兴市场t | | 阿里国际站 | 8300万 | +3% | B2B用F | | 亚马逊 | 1.1亿 | +8% | Prime会员 活跃 | 出海营销的特点也十分显著。首先,它具有跨文化性,需要企业充分了解目标市场的文化背景、消费习惯和法律法规,制定符合当地市场的 ...
出海营销云机与品牌机构:开启出海营销推广运营新征程
Sou Hu Cai Jing· 2026-01-07 02:28
出海营销云机是一种基于云计算技术的设备,它能为出海企业的营销活动提供稳定、高效的网络环境。与传统的网络设备相比,出海营销云机具有显著的优 势。 在全球化的浪潮下,越来越多的企业将目光投向海外市场,出海营销成为企业发展的关键战略。而在出海营销领域,出海营销云机、出海营销品牌机构以及 出海营销推广运营等元素发挥着至关重要的作用。 出海营销云机:行业优势与特点 从网络稳定性来看,出海营销云机通过云技术搭建网络架构,避免了使用VPN翻墙带来的ip不稳定问题。许多企业在使用VPN时,常常面临起号、养号困 难,甚至封号、没流量的困扰。而出海营销云机凭借其稳定的网络连接,能够为企业的海外社媒账号提供安全、高效的运营环境。 在多账号管理方面,出海营销云机也表现出色。企业在进行海外营销时,往往需要同时运营多个社媒账号,传统的方式容易导致账号管理混乱,跨时区发布 效率低下。出海营销云机支持多账号同时在线管理,企业可以根据不同的账号需求进行灵活配置,提高运营效率。 价格方面,出海营销云机的收费因配置和服务内容而异。一般来说,基础配置的云机价格相对较为亲民,企业可以根据自身的预算和需求进行选择。选择性 价比高的出海营销云机时,企业需 ...
TikTok品牌出海营销代运营及外贸、App出海营销推广渠道全解析
Sou Hu Cai Jing· 2026-01-01 06:29
在全球化浪潮的推动下,越来越多的企业将目光投向海外市场,TikTok品牌出海营销代运营以及外贸、App出海营销推广渠道成为了企业关注的焦点。这些 领域有着独特的行业优势和特点,对于企业拓展海外市场至关重要。 TikTok品牌出海营销代运营具有显著的行业优势。TikTok作为全球热门的短视频社交平台,拥有庞大的用户基数,覆盖了全球众多国家和地区,且用户群体 呈现年轻化、多元化的特点。这为品牌提供了广阔的市场空间和精准的营销机会。通过专业的代运营团队,可以根据品牌的定位和目标受众,制定个性化的 营销策略,利用TikTok的算法推荐机制,将品牌内容精准推送给潜在客户,提高品牌的曝光度和影响力。 外贸出海营销推广渠道小众化也是当下的一个趋势。小众渠道虽然受众规模相对较小,但具有更高的精准度和专业性。这些渠道能够针对特定的行业、地区 或客户群体进行精准营销,减少了竞争压力,提高了营销效果。与大众渠道相比,小众渠道的营销成本相对较低,能够为企业节省大量的营销费用。而且, 小众渠道的用户粘性较高,更容易建立起品牌忠诚度。 App出海营销推广渠道则为App开发者提供了将产品推向全球市场的途径。不同的推广渠道具有不同的特点和优 ...
实战指南:中国企业如何通过VK打开俄罗斯与中亚市场
Sou Hu Cai Jing· 2025-12-31 13:21
战略定位:将VK作为市场开拓的核心阵地 面对俄罗斯及中亚这个规模庞大且独特的市场,制定差异化的进入策略至关重要。中国企业若想在此取 得成功,必须认识到:VK不仅是重要的流量入口,更是实现本地化商业运营的核心基础设施。 将其作 为战略支点,是高效撬动市场的理性选择。 攻克VK生态的三大关键策略 1. 深度搜索与内容本地化 来自中国品牌的成功经验 已有不少中国品牌通过深耕VK生态,在当地市场取得了亮眼成绩: 这些案例的共同点在于:充分尊重市场的特殊性,主动并深入地融入VK生态系统,并基于本地反馈进 行持续的策略优化。 当西方公司在这片市场步履蹒跚时,中国品牌已经通过VK找到了与当地消费者有效沟通的桥梁。对于 有志于出海的后来者,这些实践经验无疑提供了宝贵的路线图参考。 2. VK的搜索算法更强调本地语境和语义理解,与Google的逻辑不同。因此,关键词策略必须基于当 地用户的真实搜索习惯进行定制,而非直接翻译。同时,广告素材、产品描述和品牌内容都需要 符合本地审美与文化语境,视频和互动广告形式在此区域通常能获得更高的转化率。 3. 借力电商平台快速启动 4. 对于零售品牌而言,直接接入VK.Market平台是快速 ...
AI智能体+出海营销+港股上市,2天上涨28.43%!还有机会吗?
Sou Hu Cai Jing· 2025-12-31 09:38
一、热门个股解读——蓝色光标(300058) | 复权 叠加 多股 统计 | 画先 | 标记 -自选 返回 | | 蓝色光标 300058 R500 | | 告营销 | | --- | --- | --- | --- | --- | --- | --- | | | | < | | 11.52 1.92 20.00% | | 4.65% | | 年1 · 「 | 11.52 | 11.50 | | | | | | | | | ਲੇ | 英 | 撒 | 해 | | | | 11.00 | ब्रेन | | | | | | | | 英四 | | | | | | | 10.50 | 第二 | | | | | | | | 能 | 11.52 | | 278542 | | | | 10.00 | 지 지 독 | | | | | | | | | 11.51 | | 1338 | | | | 9.50 | | 11.50 | | 792 | | | | | 买四 | 11.49 | | ટેવેટ | | | | | 采 | 11.48 | | 378 | | | | 9.00 | 涨停 | 11.52 | 跌停 | 7. ...
出海营销海外营销系统:解锁TikTok出海营销关键点
Sou Hu Cai Jing· 2025-12-29 04:43
在全球化浪潮的推动下,越来越多的企业将目光投向海外市场,出海营销成为企业拓展业务的关键战略。出海营销海外营销系统应运而生,为企业提供了一 站式的海外营销解决方案。特别是TikTok出海营销白皮书的出现,更是为企业在TikTok平台上的营销提供了有力的指导。那么,出海营销的关键点究竟有哪 些呢? 出海营销海外营销系统的行业优势与特点 出海营销海外营销系统具有显著的行业优势。它整合了全球云网与AI智能体基建,为企业提供运营服务 - 资源赋能三位一体的解决方案。这种综合性的服务 模式,能够满足企业在海外营销过程中的多样化需求。例如,在B2B外贸获客方面,系统可以精准定位目标客户,提高获客效率;对于B2C跨境电商和DTC 品牌出海,系统则能通过数据分析和精准营销,提升品牌知名度和产品销量。 其特点还体现在多平台的覆盖上。系统支持TikTok、YouTube、Facebook、Instagram、Twitter等海外社媒全域营销,企业可以根据自身目标市场和受众特 点,选择合适的平台进行营销推广。以TikTok为例,它拥有庞大的年轻用户群体,具有极高的流量和传播力。通过TikTok出海营销白皮书,企业可以深入了 解该平台 ...
靠谱的出海营销品牌企业:外贸出海营销推广平台的明智之选
Sou Hu Cai Jing· 2025-12-28 07:14
| | | 传统跨境电商平台(日活用户) | | | --- | --- | --- | --- | | 平台 | 日活(DAU) | 同比变化 | 关键 | | eBay | 4800万 | -12% | 拍卖模式用 元 | | 全球速卖通 | 6200万 | -5% | 新兴市场 | | 阿里国际站 | 8300万 | +3% | B2B用F | | 亚马逊 | 1.1亿 | +8% | Prime会员 活跃 | 在全球化的浪潮下,越来越多的企业选择出海拓展市场,此时靠谱的出海营销品牌企业、专业的外贸出海营销推广平台以及优质的出海营销机构就显得尤为 重要。它们能帮助企业在海外市场站稳脚跟,实现品牌扩张和市场渗透。 出海营销行业优势与特点 出海营销行业具有诸多显著优势。首先,它能够突破地域限制,让企业的产品和服务触达全球消费者。通过精准的营销策略,企业可以将目标客户定位在不 同国家和地区,大大拓宽了市场范围。其次,出海营销可以借助海外社交媒体平台的庞大用户基础,进行广泛的品牌传播。像Facebook、Instagram、 YouTube、TikTok等平台拥有数十亿的活跃用户,企业能通过这些平台与潜在客户建 ...
米多多冲刺港股IPO:今年上半年收入5577.9万美元 服务超千家客户“出海”
Zheng Quan Ri Bao Wang· 2025-12-10 04:46
Group 1 - The core viewpoint of the article is that Mido's Group is preparing for an IPO on the Hong Kong Stock Exchange, aiming to leverage its position in the rapidly growing cross-border e-commerce marketing services industry [1][3] - Mido's operates as a comprehensive service platform for cross-border e-commerce, providing digital marketing and operational support to clients selling products globally through major digital media platforms [1][2] - The cross-border marketing services market is projected to grow from $6.4 billion in 2020 to $14.3 billion by 2024, with a compound annual growth rate (CAGR) of 22.1%, and further to $30.5 billion by 2029, with a CAGR of 16.4% [1] Group 2 - Mido's has demonstrated strong financial performance, with revenue increasing from $65.17 million in 2022 to $71.13 million in 2024, and achieving $55.78 million in the first half of 2025, nearly doubling year-on-year [1][2] - The company is recognized as one of the top five cross-border e-commerce marketing service providers in China, with a comprehensive service offering and a large customer base, having over 1,000 overseas marketing service clients in the first half of this year [2] - The IPO is seen as a strategic milestone for Mido's, expected to enhance its capital position, improve governance and brand image, and expand its global business footprint, thereby creating long-term value for clients and society [3]
2025年中国出海营销行业洞察:“数字化利器”助力企业触达全球
Sou Hu Cai Jing· 2025-11-06 01:40
Core Insights - The report highlights the growth of China's overseas marketing industry, projecting a market size of $42 billion in 2024, with a compound annual growth rate (CAGR) of 24.3% from 2025 to 2029, reaching $123.7 billion by 2029. The main drivers include the development of cross-border e-commerce, digital technology empowerment, and demand from emerging global markets [1][7][9]. Group 1: Current Market Landscape - In 2024, China's total export value is expected to exceed 25 trillion yuan, with over 50% of companies having plans or existing operations overseas. Cross-border e-commerce is a key channel, with exports growing from 0.8 trillion yuan in 2019 to 2.15 trillion yuan in 2024, accounting for 8.4% of total exports [1][14][18]. - The overseas revenue share of A-share listed companies has increased to over 13%, indicating a significant shift towards international markets [1][14][17]. Group 2: Service Provider Landscape - Overseas marketing service providers are categorized into four main types, with integrated marketing service providers being the mainstream, represented by companies like BlueFocus, Feishu Shenno, and Titan Technology. BlueFocus is projected to generate 48.3 billion yuan in overseas advertising revenue in 2024 [2][8]. - The industry is witnessing a trend towards multi-agent collaboration to reconstruct the marketing chain, with a focus on ROI-driven AI marketing systems and enhanced local services through heterogeneous data capture [2][9][11]. Group 3: Marketing Demand Insights - Over 90% of companies require services related to supply chain and brand marketing, driven by localization trends and significant cultural differences in target markets [28][30]. - Key marketing needs include market research, channel integration, localization, and real-time performance monitoring, with over 60% of brands facing challenges due to channel fragmentation and insufficient localization [31][32]. Group 4: Marketing Trends and Innovations - Digital marketing is projected to account for over 70% of global marketing by 2024, with significant growth in online video advertising, social media marketing, and influencer collaborations [34][37]. - The report emphasizes the shift from traditional marketing methods to innovative digital strategies, including the use of short videos and social media platforms to enhance brand visibility and engagement [40][41].
一家全球化影子公司,如何做出全球首个出海营销大模型
3 6 Ke· 2025-10-24 18:41
Core Insights - The article highlights the transformation of a Chinese company, Titanium Technology, from a "shadow company" to an "AI technology-driven company" amidst the global AI wave, showcasing its innovative products and strategic vision [1][5] Company Overview - Titanium Technology officially launched the world's first large model specifically designed for overseas marketing, named "Tec-Chi," along with the multi-agent platform Navos at the "Titanium Global Growth Ecosystem Conference" held in Guangzhou on October 23 [1] - The CEO of Titanium Technology, Li Shuhua, emphasized that the current stage of AI development requires specific industry knowledge to create verifiable value in business scenarios, moving beyond general models [1][3] Product Details - The "Tec-Chi" model reflects a deep understanding of the integration of technology and business, symbolizing a dual-core engine of AI and BI, aimed at enhancing visible marketing capabilities and leveraging core data assets [2] - The Navos platform is designed to provide a comprehensive solution for overseas marketing, integrating market insights, creative radar, advertising monitoring, and data reporting to help Chinese companies navigate cultural barriers and experience gaps in global markets [2] Market Context - Li Shuhua believes that 2025 will mark the beginning of a new era for AI applications, particularly in marketing, which is seen as a fertile ground for AI to flourish due to its data-driven nature and the potential for intelligent feedback loops [4] - The marketing sector is characterized by its dual nature of creativity and return on investment (ROI) validation, making it a suitable domain for the evolution of large models and intelligent agents [4] Strategic Vision - Titanium Technology aims to position itself as a leading global To B AI company, representing China in the international market, driven by a strong belief in the capabilities of Chinese manufacturing and engineering in the AI era [4][5] - The company's success story exemplifies the potential of Chinese enterprises in the global competition of the AI age, with a commitment to technological innovation and building an intelligent marketing ecosystem [5]