中新社北京2月24日电 (记者 刘文文)为期9天的"史上最长春节假期"收官，中国旅游市场在马年迎来"开 门红"。 经中国文化和旅游部数据中心测算，春节假日9天，全国国内出游5.96亿人次，国内出游总花费8034.83 亿元(人民币，下同)，假日游客人数和花费均创历史新高。假日期间，多地知名景区再现"一票难求"的 火热景象，传统的年俗游、度假游等与人工智能(AI)新兴消费场景交织，释放出假日旅游市场的蓬勃活 力。 作为春节申遗成功后的第二个"非遗中国年"，追寻传统年味成为假期旅游的重要驱动力。"到最有年味 的地方过大年"，各地围绕年俗文化精心策划特色活动，让游客在沉浸式体验中感受传统文化的独特魅 力。 如广东以"请到广东过大年"为主题，主打"非遗年俗+新潮体验"，并同步启动文旅消费惠民补贴，持续 激发市场热度。其中，潮汕地区的英歌舞春节期间再次"出圈"，为游客带来地道的沉浸式年俗体验。同 程旅行平台数据显示，以汕头为代表的广东热门目的地今年春节酒店预订热度同比增幅超80%，位居全 国前列。 福州以"来福州，过福年"为主题推出新春文化旅游月，超1800场活动覆盖灯会、非遗、烟花及红色旅游 等多个维度。同样因非遗火 ...

Group 1 - The core viewpoint highlights the vibrant cultural and tourism activities in Tongliao City, particularly during the May Day holiday, showcasing a blend of traditional and modern artistic performances [1] - The "Yuelai Tongliao" cultural tourism brand is being developed, focusing on enhancing the cultural landscape and promoting high-quality development in the tourism industry [1][3] - The introduction of diverse business formats, including intangible cultural heritage production, creative products, and specialty foods, enriches the visitor experience [1] Group 2 - In February, the Ulan Muqi troupe from Tongliao performed two distinct shows in Beijing, emphasizing the traditional and contemporary aspects of North Xinjiang culture [2] - The performances served as a bridge for cultural exchange between Beijing and Inner Mongolia, showcasing the artistic charm and cultural confidence of the region [2] - The city plans to implement three major actions to enhance the tourism sector, including nurturing market entities, upgrading tourism formats, and improving service quality [3] Group 3 - In the first quarter of 2025, Tongliao City received 6.31 million domestic tourists, marking a 17.40% year-on-year increase, with total domestic tourist spending reaching 7.76 billion yuan, up 6.77% [3] - The city aims to develop experiential and interactive tourism products, promoting a new consumption experience and enhancing the quality of tourism through cultural integration [3]