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“云端”掘金! 村播妇联带咱闯新路
Xin Lang Cai Jing· 2025-12-24 19:52
Core Insights - The "Village Broadcasting (Alliance)" initiative led by the Women's Federation has significantly empowered rural women, resulting in over 3,000 orders and sales exceeding 200,000 yuan during the "Double Eleven" shopping festival, with an average income increase of over 2,700 yuan per person [1][6]. Group 1: Initiative Overview - The Village Broadcasting (Alliance) was established in June in Chifeng City, gathering over 50 female broadcasters from various backgrounds to create a new path for wealth generation through online platforms [2]. - The initiative addresses challenges faced by rural women, such as resource limitations and market access, by providing training, resource sharing, and support [2][4]. Group 2: Training and Support - The program offers professional training in live streaming techniques, product selection, and marketing strategies, significantly improving participants' skills and sales performance [3][4]. - A "sister mutual aid mechanism" pairs experienced broadcasters with newcomers, fostering a collaborative environment that enhances learning and growth [4][6]. Group 3: Sales Performance - The core broadcasting team achieved sales exceeding 1.3 million yuan, with individual live streams generating sales of over 2,000 yuan [1][3]. - During the first e-commerce festival organized by the initiative, total sales reached 106,000 yuan, showcasing the effectiveness of the collective approach [5]. Group 4: Future Goals - The ultimate goal of the initiative is to transition from mere economic gains to comprehensive rural governance, linking talent cultivation, industrial revitalization, and cultural development [7].
村播(联盟)妇联上“云端”闯新路
Nei Meng Gu Ri Bao· 2025-12-01 11:25
Core Insights - The article highlights the success of the women's live streaming sales initiative in Chifeng City, where over 3,000 orders were completed during the "Double Eleven" shopping festival, generating sales exceeding 200,000 yuan, with an average income increase of over 2,700 yuan per participant [1] - The initiative, led by the Women's Federation, has transformed individual efforts into a collective approach, providing training, resource sharing, and problem-solving support for women entrepreneurs [1][2] Group 1: Women's Empowerment through Live Streaming - The establishment of the Village Broadcasting (Alliance) Women's Federation has brought together over 50 female streamers from various backgrounds, creating a supportive community for women to thrive in e-commerce [1][5] - The program has significantly improved the skills of participants, with professional training in live streaming techniques leading to increased sales and confidence among women like Suning, who reported a single live stream sales peak of over 2,000 yuan [3][4] Group 2: Innovative Organizational Structure - The Village Broadcasting (Alliance) Women's Federation has developed an efficient organizational model termed "1+N+X," which includes a core hub for resource coordination, multiple decentralized live streaming points, and shared platforms to lower entry barriers for new entrepreneurs [5] - This model has facilitated a shift from isolated efforts to collaborative development, exemplified by the successful organization of a local e-commerce festival that generated cumulative sales of 106,000 yuan [5] Group 3: Industry Development and Talent Cultivation - The initiative aims to enhance the entire supply chain by selecting high-quality local products and establishing a "Women’s Preferred" supply chain to address issues of product quality and sourcing [6] - The program has also implemented a mentorship system to empower new streamers, resulting in 19 individuals becoming capable of independent live streaming, and expanding the membership from 30 to over 50 [6] Group 4: Long-term Goals and Community Impact - The ultimate goal of the Village Broadcasting (Alliance) Women's Federation is to link economic growth with rural governance, focusing on talent cultivation, industrial revitalization, and the promotion of cultural values in rural areas [7]