（来源：内蒙古日报） 转自：内蒙古日报 □本报记者 赵曦 "'双十一'期间，村播（联盟）妇联孵化的宝妈、'4050'主播群体累计完成订单3000多件，销售额突破20 多万，人均增收2700多元。截至12月上旬，核心主播团已经创下销售额超130万元的好业绩。"赤峰市克 什克腾旗村播（联盟）负责人杨丽敏说。 "以前直播像单打独斗，现在妇联把我们聚成一家人。培训充电、资源共享，遇到难题还有人商量，赚 到了钱，心里特别踏实！"妇女们开心地说。 如今的黄永丽，单场直播销售额最高达2000余元，不仅自己赚了钱，还带动周边3户农户的农产品走出 乡村。"村播（联盟）妇联帮助我成长，让我从'门外汉'变成了'带货能手'，现在越干越有奔头！"谈及 变化，黄永丽充满自信。 妇女们在家门口赚钱，资源有限、销路受限，如何破解妇女家门口致富难题？ 基层妇联发挥组织优势，依托互联网平台，助力乡村妇女创业就业、增收致富的服务载体——村播（联 盟）妇联起了大作用。 基层女主播普遍面临的资源分散、抗风险能力弱等难题，创业难题如何解？ 今年6月份，赤峰市克什克腾旗村播（联盟）妇联成立以来，已经聚集了50余名来自农村牧区、民营企 业、非遗传承、个体工 ...

2023年初，我看好家乡特色农产品的潜力，返乡开启电商创业之路。一开始，流量不足、物流不畅、场 地没保障等难题接踵而至。正当我一筹莫展时，三师图木舒克市电商产业孵化园向我抛出了橄榄枝，不 仅为我提供了宽敞又完善的直播和仓储场地，还帮我解决了用工难题，让我能专心搞运营、做直播。我 的直播间人气越来越旺，新疆红枣、哈密瓜、吊干杏等特色农产品，都成了直播间里的"热销爆款"。 致富不能忘了乡亲。如今，我主动带动周边职工群众参与直播带货，让大家在家门口就能增收。在孵化 园的赋能下，越来越多像我一样的返乡青年扎根乡土，让兵团好物插上"云翅膀"，真正实现"电商赋能 产业，产业带动增收"的良性循环。 （邵钰 口述 兵团日报常驻记者 哈尼克孜·哪斯尔 通讯员 邵红 整理） "大家好，欢迎来到我的直播间，这里是塔克拉玛干沙漠边缘的图木舒克市，这是我家枣园的红枣，皮 薄肉厚，香甜可口……"每天，这句开场白都会在我的直播间响起，开启我忙碌又充实的一天。 ...

（原标题：李国庆宣布"60岁再创业"，创立新品牌重回电商一线！） 据红星资本局报道，12月15日，当当网创始人李国庆在自己的社交媒体账号发布视频作品，宣布自己60 岁再创业，重回电商一线，成立新公司"李享生活"，第一年只服务5000位优质会员。 12月16日，李国庆又发布视频表示："首批5000个会员，年消费满3万的，就是老李的朋友圈。" 目前，李国庆尚未正式开始直播，他的第一场直播定于12月18日。不过，李享生活公司的橱窗商品已有 销量，销量最高的为一款定价360元的红酒，已售95件。 天眼查APP显示，李享生活（北京）网络科技有限公司，成立于2025年9月，注册资本100万元，李国庆 的持股比例为99%。 ...

12月15日下午消息，李国庆发布视频作品，宣布自己60岁再创业，成立新公司"李享生活"，要做线上高 端会员店。 他在视频中表示，"要带着30年练就的火眼金睛，重回电商一线，打造'李享生活'品牌。"他谈到，这个 品牌主打品质生活圈层，商品加价率将控制在1.25倍，要做线上的高端会员店，第一年只服务5000个优 质会员。" 他在视频中表示，"要带着30年练就的火眼金睛，重回电商一线，打造'李享生活'品牌。"他谈到，这个 品牌主打品质生活圈层，商品加价率将控制在1.25倍，要做线上的高端会员店，第一年只服务5000个优 质会员。" 责任编辑：杨赐 责任编辑：杨赐 12月15日下午消息，李国庆发布视频作品，宣布自己60岁再创业，成立新公司"李享生活"，要做线上高 端会员店。 ...

Group 1 - The company has successfully transformed traditional cooking techniques into a thriving business, with the cooking skill of lamb feet now recognized as an intangible cultural heritage of Xiushan County [2] - In 2016, the company was established, combining traditional craftsmanship with modern food processing, leading to the development of over 20 new products [2] - The company expanded its restaurant space to 1,000 square meters by 2019, achieving peak daily revenues exceeding 60,000 yuan [2] Group 2 - The company established a black goat breeding base covering over 200 acres in 2020, promoting a "company + base + farmers" model to support local farmers [2] - More than 100 households in the county are now engaged in goat farming, with each household potentially increasing their income by over 30,000 yuan annually [2] - The company has ventured into e-commerce since 2018, generating nearly 10 million yuan in online revenue this year, while also helping local farmers sell their products [3] Group 3 - The company aims to build a standardized supply chain to enhance its brand and strengthen local industries, ensuring that more villagers can improve their livelihoods [3] - The journey of the company reflects the hard work and determination of the local people, emphasizing that prosperity is achieved through effort rather than waiting for opportunities [3]

据悉，近年来，虞城县城郊乡充分发挥统战工作联系广泛、资源丰富的优势，聚焦返乡创业群体需求， 建立"一对一"服务机制，在政策咨询、资源对接、难题破解等方面提供全方位支持，积极引导统战对象 投身电商产业发展。此次杨小妹食品有限公司的成功落地运营，正是该乡统战力量赋能电商产业、助力 乡村振兴的生动实践。 "原本以为手续办理会很繁琐，没想到乡统战部门帮我们一路'铺路搭桥'，从达成返乡意向到企业正式 运转，前后只用了一个月时间。"杨青感慨道，统战力量的精准服务让企业少走了很多弯路，也让自己 对返乡创业的信心更足了。 作为一家以电子商务为核心驱动力的现代食品企业，商丘市杨小妹食品有限公司以"杨小妹"为核心品 牌，专注于传统特色美食活珠子的研发、销售与推广。企业依托前沿的互联网运营模式，整合上下游供 应链资源，建立了从产品研发到线上销售、物流配送的完整产业链，让这一地方特色美食安全、高效地 触达全国消费者。 河南日报客户端记者 李凤虎 吴锦行 通讯员 李永慧 12月7日，位于虞城县城郊乡土坷垃村的商丘市杨小妹食品有限公司生产车间内呈现一派繁忙景象，工 人们有条不紊地进行打包、核验、发货等流程，一件件包装好的特色食品即将通过 ...

Core Points - Tang Shangjun, who has experienced 16 years of continuous college entrance examination attempts, has formed a team to engage in live streaming and e-commerce, focusing on food and daily necessities [1][3] - He has recently won a gold award in a student entrepreneurship competition at South China Normal University, indicating his active involvement in entrepreneurial activities [3] - Tang emphasizes the challenges of university life, including academic difficulties and the need to support his family financially through various means, including live streaming [4] Group 1 - Tang Shangjun announced the formation of a team for live streaming every weekend to share interesting aspects of university life [3] - He has opened a storefront on a short video platform to gradually explore live commerce [1][3] - The team aims to diversify the product offerings in response to feedback about limited categories [1] Group 2 - Tang's journey includes overcoming significant challenges, having attempted the college entrance examination multiple times before finally enrolling at South China Normal University at the age of 35 [3] - He has taken out student loans to avoid burdening his family financially and is utilizing his spare time for content creation and live streaming [4] - Tang reflects on the importance of perseverance in pursuing dreams, despite the possibility of not achieving all aspirations [4]

Core Insights - The article highlights the significant yet often overlooked contributions of Shao Yibo, a pioneer in China's e-commerce industry, who founded eBay China (易趣网) with a modest startup capital of $400,000 and once dominated the market with a 90% share [1][3] - Despite the initial success, the rise of competitors like Taobao and JD.com led to a decline in 易趣网's market position, ultimately resulting in Shao Yibo selling the platform and retiring with a fortune of 2 billion RMB [3] Company Overview - 易趣网 was established in August 1999, providing 24-hour customer service in its first year, which set a high standard for service quality in the e-commerce sector [3] - The platform quickly became the largest one-stop online trading platform in China, attracting widespread attention and nearly monopolizing the market [3] Industry Context - The e-commerce landscape in China has evolved rapidly, with technological advancements and the emergence of new competitors reshaping market dynamics [3] - Shao Yibo's decision to leave a lucrative career in the U.S. to invest in China's nascent e-commerce market reflects the potential he saw in the industry at that time [1][3] - After selling 易趣网, Shao Yibo established a 100 million RMB fund aimed at investing in products or platforms beneficial to Chinese society and market, indicating his ongoing commitment to the industry [3]

Core Insights - The article discusses the dropshipping model as a viable option for individuals looking to enter the e-commerce industry without significant capital investment [1][3] - It emphasizes the importance of understanding whether upfront payment is necessary in dropshipping, which largely depends on the platform and supplier agreements [3][10] Summary by Sections 1. Understanding Dropshipping - Dropshipping allows sellers to display products from suppliers without holding inventory, acting as intermediaries between customers and suppliers [3] - This model significantly lowers the barriers to entry for new sellers, especially those with limited funds [3] 2. Need for Upfront Payment - The necessity for sellers to prepay for products varies based on the platform and supplier [3] - Some platforms, like 1688's Taohuo Yuan, utilize an automatic revenue-sharing system, eliminating the need for sellers to prepay [3][6] - In most cases, sellers must pay suppliers upfront after receiving customer orders, with a typical reimbursement cycle of 7-15 days [3][6] 3. Advantages and Disadvantages of Payment Models - **No Upfront Payment**: Reduces financial pressure and allows for more flexible fund allocation for other operational aspects, but limits supplier options and increases competition [6] - **Upfront Payment**: Offers a wider selection of suppliers and products, potentially leading to higher profits, but carries risks such as returns and cash flow issues [6][7] 4. Recommendations for New Sellers - New sellers with tight budgets and low risk tolerance should consider platforms that do not require upfront payment to gain experience without financial strain [7] - Once a solid foundation and capital are established, sellers can explore the upfront payment model for greater product selection and competitive advantage [7] 5. Steps for Successful Dropshipping - **Finding Quality Suppliers**: Utilize platforms like 1688 and Yiwugo, or apps like Bijike to connect with reliable suppliers [9] - **Store Registration**: Choose an appropriate e-commerce platform and complete the registration process accurately [9] - **Product Listing**: Optimize product images and descriptions to attract customers while setting competitive prices [9] - **Order Management**: Process customer orders promptly and provide tracking information [9] - **Customer Service**: Address customer inquiries and issues effectively to enhance satisfaction and reputation [9]

Core Insights - The article highlights the successful initiatives in Shaodong City aimed at enhancing employment opportunities for college graduates and other job seekers through innovative training and support programs [3][4][6][9] Group 1: Entrepreneurship and E-commerce - Shaodong City has established an incubation base for college graduates, focusing on local特色产品 (specialty products) such as bags, hardware, and traditional Chinese medicine [3] - The base has implemented a "embedded incubation + nanny-style support" mechanism to address challenges faced by graduates, leading to significant sales growth for participants, with one team increasing daily sales from 200 yuan to 18,000 yuan [3] - The base has conducted 11 public training sessions on e-commerce operations this year, nurturing over 200 e-commerce talents and creating nearly 360 jobs [3] Group 2: Skills Training and Employment - Shaodong City has introduced "order-based" skills training to meet the demands of local businesses, successfully placing trained individuals in stable jobs [4][6] - The city has focused on training programs for specific industries, such as forklift operation, which has resulted in immediate employment for graduates [4] - A total of 21 training sessions have been conducted this year, with 832 individuals qualifying for subsidies, effectively matching labor skills with market needs [6] Group 3: Innovative Employment Services - The city has launched creative employment services, including night market recruitment events and live-streaming job fairs, to make job searching more accessible [8] - In 16 recruitment events, over 23,500 job positions were offered, with 3,687 individuals expressing employment intentions [8] - The introduction of the "Xiao You Kuai Gong" platform has facilitated the establishment of labor markets and stations, enhancing job accessibility for migrant workers [8] Group 4: Targeted Support for Vulnerable Groups - Shaodong City has implemented targeted measures for unemployed individuals, veterans, and people with disabilities, providing financial support and job placements [9] - A total of 235.31 million yuan in subsidies has been distributed to 267 individuals in public service roles, achieving a 100% dynamic employment assistance goal for zero-employment families [9] - The city has created over 15,000 job opportunities through 217 employment support workshops, significantly aiding poverty alleviation efforts [9]