当青春遇上创业，会碰撞出怎样的火花？在郴州，有一群怀揣梦想的大学生，他们用智慧和汗水，在创业的道路上披荆斩棘，书写着属于自己的精彩篇 章！ 为点燃更多青年的创业梦想，宣传大学生创业典型，今天就让我们一起走进黄善杰的故事，感受榜样的力量，汲取前行的动力！ 黄善杰：以电商为桥 让郴品载着山水情走出湘南 从湘南幼专的三尺讲台预备役，到扎根乡土的电商创业者，00后青年黄善杰跨界破圈，书写着当代青年扎根乡土、逐梦前行的热血篇章。他以镜头为桥、 以匠心为笔、以热爱为炬，累计助销郴州农特产1.5万单、销售额超90万元，让深山的好物遇见远方的市场，让青春的力量在乡村振兴的田野上肆意生 长。 "独木难成林"，眼下他的团队已加入郴州数字商务协会，并成为理事单位。团队正积极运作郴州技师学院创新创业孵化基地，2026年基地已成功申报为市 级创业孵化基地，有22个在孵项目，15个注册实体，累计带动100余名大学生就业创业。团队成员返聘回湘南幼专艺术设计学院开展校企合作，教授融媒 体技术与运营专业学生直播技巧与实战经验。 未来，黄善杰团队将深挖"橘井泉香"中医文化，打造具有郴州独特辨识度的健康养生"金招牌"；联合农户建标准化种植基地，让 ...

Core Viewpoint - The rise of e-commerce entrepreneurship among returnees is revitalizing rural areas, particularly in Taihe County, Jiangxi Province, by leveraging local agricultural resources and improving logistics infrastructure [1][6]. E-commerce Development - Returnee entrepreneur Li Xiaodong has successfully launched an e-commerce platform selling toys, clothing, decorations, and local agricultural products, primarily targeting domestic and overseas markets [3][6]. - Initial challenges included intense market competition and logistics issues related to agricultural product freshness, which were addressed through improved product presentation, customer service, and partnerships with logistics companies [3][6]. Logistics Infrastructure - Taihe County is prioritizing the development of its e-commerce sector, as outlined in the "Implementation Plan for High-Quality Development of the Ganjiang Ecological Economic Belt" [4]. - The plan includes the establishment of a comprehensive logistics center that integrates various logistics services and enhances connectivity with major economic regions [5][6]. Economic Impact - The collaboration between e-commerce and logistics has significantly expanded sales channels for local agricultural products, with annual online sales exceeding 300 million yuan [8]. - The initiative has created job opportunities for 73,000 farmers, with an average annual income of 32,000 yuan, contributing to rural revitalization and economic growth [8][10].

返乡电商创业为乡村注入了新的活力与希望。 新春伊始，江西省吉安市泰和县的广袤大地逐渐被大自然唤醒，嫩绿的小草在微风中轻舞，星星点点的野花也 点缀其间，处处洋溢着蓬勃的希望。而在这片充满生机的土地上，一场由返乡电商创业引领的乡村振兴热潮， 正如春日暖阳般，温暖且有力地改变着乡村的面貌。 "以前想回乡创业，心里总是七上八下的，最愁的就是资金和场地问题。"返乡创业者李晓东（化名）感慨道。 李晓东曾在沿海城市从事电商运营多年，积累了丰富的经验，但家乡创业环境的种种不确定性，让他一度犹豫 不决。不过，随着乡村快递网络完善，以及一系列政策扶持，李晓东内心的顾虑逐渐消散。2022年，凭借多年 电商运营方面的经验，结合当地丰富的农产品资源，他果断回到家乡开启了自己的创业之路。 王军/摄 "在外漂泊多年，最牵挂的还是家乡的亲人。现在家乡的政策这么好，创业环境也越来越好。"李晓东的话道出 了许多返乡创业者的心声。 据李晓东介绍，他的电商平台销售的商品主要为玩具、衣服、装饰品以及家乡部分农产品等，玩具、衣服、装 饰品等主要针对海外市场，农产品等主要针对国内市场。创业之路并非一帆风顺，在刚开始运营电商平台时， 他面临着诸多困难。玩具 ...

Core Insights - The "Village Broadcasting (Alliance)" initiative led by the Women's Federation has significantly empowered rural women, resulting in over 3,000 orders and sales exceeding 200,000 yuan during the "Double Eleven" shopping festival, with an average income increase of over 2,700 yuan per person [1][6]. Group 1: Initiative Overview - The Village Broadcasting (Alliance) was established in June in Chifeng City, gathering over 50 female broadcasters from various backgrounds to create a new path for wealth generation through online platforms [2]. - The initiative addresses challenges faced by rural women, such as resource limitations and market access, by providing training, resource sharing, and support [2][4]. Group 2: Training and Support - The program offers professional training in live streaming techniques, product selection, and marketing strategies, significantly improving participants' skills and sales performance [3][4]. - A "sister mutual aid mechanism" pairs experienced broadcasters with newcomers, fostering a collaborative environment that enhances learning and growth [4][6]. Group 3: Sales Performance - The core broadcasting team achieved sales exceeding 1.3 million yuan, with individual live streams generating sales of over 2,000 yuan [1][3]. - During the first e-commerce festival organized by the initiative, total sales reached 106,000 yuan, showcasing the effectiveness of the collective approach [5]. Group 4: Future Goals - The ultimate goal of the initiative is to transition from mere economic gains to comprehensive rural governance, linking talent cultivation, industrial revitalization, and cultural development [7].

Core Viewpoint - The article highlights the successful journey of a local entrepreneur in the e-commerce sector, focusing on the promotion of regional agricultural products through live streaming, which has led to increased sales and community engagement [2] Group 1: E-commerce Development - The entrepreneur returned to their hometown to explore the potential of local specialty agricultural products, initiating an e-commerce venture in early 2023 [2] - Initial challenges included insufficient traffic, logistics issues, and lack of secure venues, which were addressed by the local e-commerce incubation center [2] Group 2: Community Impact - The incubation center provided essential support, including spacious live streaming and storage facilities, as well as assistance with labor issues, allowing the entrepreneur to focus on operations and live streaming [2] - The entrepreneur's success has led to increased participation from local workers in live streaming sales, enabling them to earn additional income from home [2] - The initiative has fostered a positive cycle of "e-commerce empowering industries, and industries driving income growth," benefiting the local community [2]

Core Viewpoint - Li Guoqing, the founder of Dangdang, announced his return to the e-commerce sector at the age of 60 by launching a new brand called "Li Xiang Life" aimed at serving 5,000 premium members in its first year [1] Group 1 - The new company "Li Xiang Life" was established on September 2025 with a registered capital of 1 million yuan, and Li Guoqing holds a 99% stake in the company [1] - The first live broadcast for "Li Xiang Life" is scheduled for December 18, and the company has already recorded sales, with the highest-selling product being a wine priced at 360 yuan, which has sold 95 units [1] - Li Guoqing emphasized that the first batch of 5,000 members will be part of his social circle, with an annual consumption requirement of 30,000 yuan [1]

Group 1 - The core message of the news is that Li Guoqing is starting a new venture at the age of 60, launching a company called "Li Xiang Life" focused on high-end online membership stores [1][4] - The brand aims to create a quality lifestyle community, with a product markup rate controlled at 1.25 times [1][4] - In the first year, the company plans to serve only 5,000 premium members [1][4]

Group 1 - The company has successfully transformed traditional cooking techniques into a thriving business, with the cooking skill of lamb feet now recognized as an intangible cultural heritage of Xiushan County [2] - In 2016, the company was established, combining traditional craftsmanship with modern food processing, leading to the development of over 20 new products [2] - The company expanded its restaurant space to 1,000 square meters by 2019, achieving peak daily revenues exceeding 60,000 yuan [2] Group 2 - The company established a black goat breeding base covering over 200 acres in 2020, promoting a "company + base + farmers" model to support local farmers [2] - More than 100 households in the county are now engaged in goat farming, with each household potentially increasing their income by over 30,000 yuan annually [2] - The company has ventured into e-commerce since 2018, generating nearly 10 million yuan in online revenue this year, while also helping local farmers sell their products [3] Group 3 - The company aims to build a standardized supply chain to enhance its brand and strengthen local industries, ensuring that more villagers can improve their livelihoods [3] - The journey of the company reflects the hard work and determination of the local people, emphasizing that prosperity is achieved through effort rather than waiting for opportunities [3]

Core Insights - The article highlights the successful operation of Shangqiu Yang Xiaomei Food Co., Ltd., which has effectively utilized the Douyin platform for sales, achieving a stable daily order volume of 2,500 to 3,000, and up to 10,000 during holidays [1][2]. Group 1: Company Operations - Shangqiu Yang Xiaomei Food Co., Ltd. focuses on the research, sales, and promotion of traditional specialty food, specifically "Huo Zhuzi" [4]. - The company has established a complete industrial chain from product development to online sales and logistics distribution, ensuring that local specialty foods reach consumers nationwide efficiently [4]. Group 2: Employment Impact - The company has created job opportunities for local villagers, primarily hiring left-behind individuals, with an average monthly salary exceeding 3,500 yuan [1]. Group 3: Support from Local Government - The local United Front Work Department played a crucial role in facilitating the company's establishment by assisting with site selection and the processing of necessary permits, significantly reducing the time from intention to operation to just one month [2][4]. - The local government has implemented a "one-on-one" service mechanism to support returnee entrepreneurs, focusing on policy consultation, resource connection, and problem-solving [4]. Group 4: Future Plans - The local government plans to continue enhancing service efficiency and optimizing the business environment to attract more entrepreneurial talent, thereby driving high-quality economic development in the region [5].

Core Points - Tang Shangjun, who has experienced 16 years of continuous college entrance examination attempts, has formed a team to engage in live streaming and e-commerce, focusing on food and daily necessities [1][3] - He has recently won a gold award in a student entrepreneurship competition at South China Normal University, indicating his active involvement in entrepreneurial activities [3] - Tang emphasizes the challenges of university life, including academic difficulties and the need to support his family financially through various means, including live streaming [4] Group 1 - Tang Shangjun announced the formation of a team for live streaming every weekend to share interesting aspects of university life [3] - He has opened a storefront on a short video platform to gradually explore live commerce [1][3] - The team aims to diversify the product offerings in response to feedback about limited categories [1] Group 2 - Tang's journey includes overcoming significant challenges, having attempted the college entrance examination multiple times before finally enrolling at South China Normal University at the age of 35 [3] - He has taken out student loans to avoid burdening his family financially and is utilizing his spare time for content creation and live streaming [4] - Tang reflects on the importance of perseverance in pursuing dreams, despite the possibility of not achieving all aspirations [4]