12月9日，2025（第九届）企业社会责任活动在深圳举行，现场发布了深蓝媒体智库企业社会责任优秀 案例榜单。康师傅控股有限公司（以下简称"康师傅"）因在"双碳"目标大框架下，通过新质生产力实现 绿色低碳科技革命，为有关方面发展绿色低碳产业提供切实可行的解决方案，提升产业链稳定性，创造 更大的价值而获得了"2025年度企业社会责任低碳榜样"。 在当下社会，企业社会责任正经历从"被动合规"到"主动战略"的深刻变革。ESG要求企业将长期的社会 效益、环境效益与经济效益相结合，这促使企业的价值创新更加注重长期性和多元性。这种价值创新不 仅体现在经济回报上，更体现在对社会和生态系统的正向影响中，为企业构建更强的长期竞争力。也正 是在这样的大背景下，康师傅通过新质生产力实现绿色低碳科技革命，为有关方面发展绿色低碳产业提 供切实可行的解决方案，提升产业链稳定性。 不论是2023年的rPET造万物项目，还是2024年的万物皆有yuan项目，亦或是2025年的食·裳项目，康师 傅数年如一日地深耕ESG，拓界衣食住行不同场景，并始终致力于将ESG理念从愿景落到实处。从细节 来看，康师傅此次环保时装共创项目，正是GDI for S ...

Core Insights - The 2025 Global Brand Economy Conference and the 16th Golden Flag Brand Awards highlighted the achievements of brands, with Master Kong winning the highest honor, the "Grand Prize," for its ESG communication project "The Modern Adventures of Princess Nanny" [1][12] - Master Kong also received recognition for its Hangzhou Flavor Museum project, which won the "Corporate Public Relations Communication Case Gold Award," and was included in the "Top 50 Brands with Social Value" [1][12] Group 1: Awards and Recognition - Master Kong won four awards at the Golden Flag Awards, showcasing its commitment to high-quality development and sustainable brand practices [1][12] - Other notable winners included projects from companies like Malaysia's Petronas, Roche, JD.com, and leading brands such as BMW, Mars, Huawei, and Bayer [5] Group 2: Innovative Practices - The award-winning project "The Modern Adventures of Princess Nanny" utilized a unique combination of "costume drama" and "AI digital human broadcasting," effectively engaging audiences on social media and promoting ESG concepts [6][8] - The Hangzhou Flavor Museum features ten themed spaces and interactive installations, transforming traditional industrial scenes into engaging educational experiences, thus merging industrial tourism with brand communication [8] Group 3: Sustainable Operations - Master Kong has integrated sustainable development into its operations, achieving significant reductions in carbon emissions and energy consumption, including a 19.04% decrease in energy consumption per million yuan of revenue from 2017 to 2024 [10][12] - The company’s innovative technologies, such as heat recovery systems and AIOT energy-efficient refrigerators, are expected to enhance its green operations further [10] Group 4: Industry Impact - Master Kong's ongoing ESG initiatives have garnered multiple recognitions, including being featured in the UN Global Compact's 25th Anniversary Excellent Case Collection and receiving accolades from S&P Global and Fortune [12] - The company's achievements reflect its commitment to long-termism and high-quality development, positioning it as a leading brand in sustainable practices within the food and beverage industry [12]