Core Insights - The implementation of the national standard "Good House" has led to a significant increase in new home transactions in Beijing, with a total of 7,855 units sold from March 1 to April 26, marking a 55.92% increase compared to January and February [1][3] - The focus on high occupancy rates and quality public spaces is becoming a new competitive arena as the market approaches saturation in terms of basic housing standards [1][11] Sales Performance - The new home market in Beijing has shown traditional seasonal characteristics during March and April, with a cumulative online signing volume of 7,855 units, reflecting a significant increase from the 5,038 units sold in January and February [3] - The "Good House" projects have gained a competitive edge in the market, attracting buyers who prioritize higher occupancy rates [3][4] Buyer Preferences - High occupancy rates have become a primary concern for buyers, with some projects achieving rates as high as 100%, significantly influencing purchasing decisions [1][7] - The demand for new homes remains strong, with projects like Zhonghai Lijinfu attracting high visitor numbers even before official openings, indicating robust buyer interest [5][6] Market Dynamics - Existing projects need to reassess their market strategies to remain competitive, potentially through price adjustments and diversified marketing approaches [4] - The introduction of "Good House" standards has revitalized the market, enhancing buyer interest and improving transaction activity [4][9] Competitive Landscape - As more "Good House" projects enter the market, competition is intensifying, particularly in terms of design and quality, leading to a potential homogenization of offerings [11][13] - The focus is shifting towards enhancing community public spaces as a key differentiator, with developers encouraged to innovate in this area to attract buyers [11][14]