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开云CRAFT创意驻留计划
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开云集团CEO:在高端精品行业看到中国创新浪潮到来丨进博对话
Core Insights - Kering Group's new CEO, Luca de Meo, emphasizes the importance of the Chinese market, marking his participation in the China International Import Expo as a significant move for the luxury brand [2] - De Meo highlights China's innovative capabilities and rapid development, drawing parallels between the automotive and luxury sectors in terms of innovation [2][3] - The launch of the "Kering CRAFT Creative Residency Program" aims to empower a new generation of Chinese creative talents, fostering collaboration between Chinese designers and European teams [2][3] Group 1 - Kering Group is the first among the three major luxury goods groups to participate in the China International Import Expo, showcasing its commitment to the Chinese market [2] - The company is integrating local industry partners to engage with China's innovation landscape, reflecting a strategic approach to market entry [2] - De Meo's previous experience in the automotive industry informs his perspective on the potential for innovation within the luxury sector in China [2] Group 2 - The "Kering CRAFT Creative Residency Program" will select promising Chinese creative talents to immerse themselves in Kering's creative ecosystem, including opportunities in Milan and Paris [2][3] - This initiative aims to create a two-way exchange between young Chinese designers and European design teams, focusing on craftsmanship and future business models in the luxury sector [3] - The program seeks to blend China's speed and ecological innovation with Europe's craftsmanship and heritage, promoting the development of globally competitive Chinese brands [3]
开云集团携手上海时装周启动“开云CRAFT创意驻留计划”
Bei Jing Shang Bao· 2025-11-05 13:31
Core Insights - Kering Group launched the "Kering CRAFT Creative Residency Program" at the 8th China International Import Expo, in collaboration with Shanghai Fashion Week, aimed at discovering new creative talents in China [1] - The program will feature an international jury of industry leaders and experts to select participants, providing a platform that integrates craftsmanship, design, and business insights [1] - The initiative includes an immersive international residency journey covering cities like Milan, Paris, and Shanghai, fostering deep dialogues on creativity and craftsmanship while exploring future business models [1] - The goal is to enhance Chinese designers' brand building and business operation capabilities, nurturing the international potential of Chinese brands and exploring synergies with Kering's brands [1]