Core Viewpoint - The company is actively integrating AI technologies into its products, including wireless headphones, and is exploring further developments in the AI sector [2]. Group 1: AI Integration - The company has completed the registration of its "Edifier Summary Extraction Algorithm" and "Edifier Machine Translation Algorithm" with the National Internet Information Office for deep synthesis service algorithms [2]. - Various AI functionalities have already been applied in the company's wireless headphone products, enabling real-time multilingual voice translation when used with the "Edifier Connect" or "Man Translation" apps [2]. - The newly launched LolliClip AI, an open active noise-canceling ear clip, incorporates the Doubao and DeepSeek dual large models, transforming the headphones into "smart assistants that can chat" [2]. Group 2: Future Developments - The company is continuously developing a wider range of AI products [2]. - There is potential consideration for future integration of AI large models into the company's own products [2]. - The company is also exploring the possibility of acquiring other AI technology companies to enter the AI-related sector [2].

Group 1: Financial Performance - The company's gross profit margin for 2024 reached 42.62%, an increase of 1.49% compared to the same period last year [1] - In Q1 2025, the gross profit margin was 40.94%, up by 1.64% year-on-year [1] - However, due to insufficient high-end consumer demand, the company's revenue and net profit slightly declined compared to the previous year [1] Group 2: Product Development and Launches - The company has focused on developing and launching mid-to-high-end and differentiated products, contributing to sustained brand growth [1] - New product launches include the X1 Evo TWS earphones, Lolli Pro 3i with 40-hour battery life, and Lolli ANC semi-in-ear headphones with adaptive noise cancellation [2] - The company has also introduced various AI functionalities in its wireless earphones, such as real-time multilingual voice translation [3] Group 3: Market Strategy - The company is expanding its presence in the overseas market, collaborating with local celebrities in Thailand and popular actors in Japan to reach core Asian markets [4] - The open-ear headphone market is a key focus area, with over ten models launched and plans for continued investment in various product forms and price ranges [3]

Financial Performance - The company's gross margin reached 42.62% in 2024, an increase of 1.49% compared to the previous year [1] - The net profit attributable to the parent company, excluding non-recurring gains and losses, was 4.29 billion, reflecting a growth of 13.66% [1] - In Q1 2025, the gross margin was 40.94%, up by 1.64% year-on-year, although revenue and net profit showed a slight decline due to insufficient high-end consumer demand [1] Product Development and Launches - The company has focused on high-end and differentiated product development, launching several new products in the market, including: - TWS earphones X1 Evo, weighing only 3.8g per ear [1] - Lolli ANC semi-in-ear active noise-canceling headphones with upgraded adaptive noise cancellation [1] - Mixed active noise-canceling Bluetooth headphones X5 Evo [2] - Open-type headphones Comfo Clip Q with IP67 waterproof rating [2] - The company has also introduced AI functionalities in its products, such as real-time multilingual voice translation and smart assistant capabilities in the LolliClip AI [3] Market Strategy - The company is expanding its presence in the open-ear headphone market, which is experiencing rapid growth, with over ten models launched since 2024 [3] - A dual-line endorsement strategy has been implemented, partnering with popular local celebrities in Thailand and Japan to enhance brand reach in key Asian markets [4]