Core Viewpoint - The "2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season" has been officially launched, aiming to enhance winter tourism through various themed routes and promotional activities [1] Group 1: Event Overview - The launch ceremony was organized by the Beijing Municipal Bureau of Culture and Tourism, with support from the Changping District Bureau of Culture and Tourism [1] - Ten themed routes for ice and snow cultural tourism were announced, featuring attractions such as ice and snow scenic spots, Winter Olympic venues, and wellness experiences [1] Group 2: Themed Routes and Offerings - The announced routes cater to diverse audiences, including family-friendly trips and cultural exploration journeys, showcasing the integration of "ice and snow+" features [1] - Zhangjiakou City will distribute 5,000 winter cultural tourism consumption vouchers, applicable to various experiences including ski tickets, accommodation, and dining [1] - Three premium ice and snow routes were introduced: "Winter Olympic Passion: Enjoying Ice and Snow Journey," "Warm Winter Wellness: Hot Spring Leisure Journey," and "Ancient Charm: Folk Experience Journey" [1] Group 3: Local Initiatives - The Changping District Bureau of Culture and Tourism is launching a "Public Access to Snowfields" initiative, providing 10,000 subsidized snow tickets throughout the key periods of the snow season [1] - The initiative will collaborate with local attractions, quality dining, and premium accommodation to offer exclusive benefits [1]

Core Points - The 2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season has been launched, featuring 10 themed tourism routes that integrate ice and snow sports with cultural leisure experiences [1][2] - The initiative aims to showcase the high-quality development of ice and snow tourism in the Beijing-Zhangjiakou region, enhance the influence and competitiveness of the "Beijing-Zhangjiakou Ice and Snow" public brand, and promote the ice and snow economy as a new engine for regional high-quality development [1][4] Summary by Sections - **Event Launch and Themed Routes** - The event was organized by the Beijing Municipal Bureau of Culture and Tourism, with support from the Changping District Bureau [1] - Ten themed routes were introduced, covering ice and snow scenic spots, Winter Olympic venues, ice sports facilities, hot springs, scenic greenways, and cultural experience spaces [2] - **Local Initiatives and Promotions** - Zhangjiakou City will issue 5,000 winter cultural tourism consumption vouchers, applicable to ski resort tickets, accommodation, dining, and cultural shopping [2] - Three premium ice and snow routes were launched: "Winter Olympic Passion · Ice and Snow Enjoyment Tour," "Warm Winter Health · Hot Spring Leisure Tour," and "Ancient Charm · Folk Experience Tour" [2] - **Integration of Winter Olympic Legacy** - The event highlighted the utilization of Winter Olympic legacies, integrating venues like the National Stadium (Bird's Nest) and the Shougang Big Air [4] - The initiative aims to deepen cooperation between Beijing and Zhangjiakou, further explore ice and snow tourism potential, and promote the popularization of ice sports and culture [4]