新京报讯 据"文旅北京"微信公众号消息，11月27日，由北京市文化和旅游局主办，北京市昌平区文化 和旅游局协办的"2025-2026京张冰雪文化旅游季"启动仪式举办。 启动仪式上，北京市文化和旅游局发布了10条"北京冰雪文化旅游主题线路"，涵盖冰雪景区、冬奥场 馆、冰雪运动场所、温泉养生、景观绿道系统以及文化体验空间，既有适合家庭亲子、朋友欢聚的欢乐 之旅，也有满足文化探寻、康养休闲的慢享之行，充分体现"冰雪+"融合特色，为即将到来的冰雪文化 旅游季增添丰富选项。 张家口市文化广电和旅游局展示了当地的冰雪旅游资源，今年雪季将发放5000张冬季文旅消费券，覆盖 雪场门票、住宿餐饮、文创购物等场景，推出"冬奥激情·冰雪畅享之旅""暖冬康养·温泉休闲之旅""古韵 风情·民俗体验之旅"三条冰雪精品线路。 北京市昌平区文化和旅游局推出"全民进雪场惠民雪票活动"，贯穿全雪季关键时段，发放一万张惠民雪 票。同时，联动区内重点景区、品质餐饮与精品住宿，推出系列专属福利。 ...

Core Points - The 2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season has been launched, featuring 10 themed tourism routes that integrate ice and snow sports with cultural leisure experiences [1][2] - The initiative aims to showcase the high-quality development of ice and snow tourism in the Beijing-Zhangjiakou region, enhance the influence and competitiveness of the "Beijing-Zhangjiakou Ice and Snow" public brand, and promote the ice and snow economy as a new engine for regional high-quality development [1][4] Summary by Sections - **Event Launch and Themed Routes** - The event was organized by the Beijing Municipal Bureau of Culture and Tourism, with support from the Changping District Bureau [1] - Ten themed routes were introduced, covering ice and snow scenic spots, Winter Olympic venues, ice sports facilities, hot springs, scenic greenways, and cultural experience spaces [2] - **Local Initiatives and Promotions** - Zhangjiakou City will issue 5,000 winter cultural tourism consumption vouchers, applicable to ski resort tickets, accommodation, dining, and cultural shopping [2] - Three premium ice and snow routes were launched: "Winter Olympic Passion · Ice and Snow Enjoyment Tour," "Warm Winter Health · Hot Spring Leisure Tour," and "Ancient Charm · Folk Experience Tour" [2] - **Integration of Winter Olympic Legacy** - The event highlighted the utilization of Winter Olympic legacies, integrating venues like the National Stadium (Bird's Nest) and the Shougang Big Air [4] - The initiative aims to deepen cooperation between Beijing and Zhangjiakou, further explore ice and snow tourism potential, and promote the popularization of ice sports and culture [4]