延庆区冰雪文化由来已久，1987年便开创性举办了龙庆峡冰灯艺术节，至今已举办了40届。今年冬天， 龙庆峡冰灯更是与延庆世园非遗花灯首次双灯合璧，营造出全国独有的"冰灯+花灯"沉浸式体验场景， 这也是延庆冬季核心文旅资源的首次深度整合。 "双灯会"门票销售超7万张 2月4日，新京报记者随"瓣瓣同心京津冀"集中采访活动来到延庆区。恰逢立春，北京城区气温回升，但 龙庆峡夜间最低气温依旧接近零下10摄氏度，得天独厚的环境也为延庆打造冰雪项目提供了便利条件。 今年冬天，龙庆峡冰灯与延庆世园非遗花灯首次双灯合璧，推出延庆"双灯会"，打造了全国独有的"冰 灯+花灯"沉浸式体验场景。作为冬季文旅项目的突破性尝试，"双灯会"携手致敬动画片《大闹天宫》， 打造统一IP下的差异化文旅体验，让游客一站式感受冰灯与花灯的双重魅力。 1月15日，第40届龙庆峡冰灯艺术节率先启幕，1月23日世园天宫灯会接续登场，双灯交辉点亮延庆冬 夜，实现了延庆冬季核心文旅资源的首次深度整合。延庆区文旅局数据显示，"双灯会"热度持续攀升， 截至2月3日累计销售门票7.08万张(含预售)，实现销售收入740.68万元。其中，龙庆峡冰灯售出门票3.55 万张 ...

冰雪旅游的卓越，更在于全链条的产业联动与经济辐射效应。哈尔滨的冰雪经济绝非"一业独大"，而是 以冰雪旅游为核心，带动餐饮、住宿、交通、文创等多种产业协同发展。2023年至2024年冰雪季，当地 餐饮、住宿消费规模同比增速分别超120%、240%，旅游、住宿相关新登记经营主体增长56.9%，这组 数据的背后，是"冰雪+"融合发展的生动实践。政府主动为企业纾困，推动开心麻花剧场等项目落地， 既丰富了游客的夜间消费场景，也为本地居民创造了更多就业岗位。这说明，发展冰雪旅游不能只盯着 景区门票收入，更要做好"冰雪+"文章，推动冰雪经济与一二三产业深度融合，构建起全链条、全周期 的产业生态，让冰雪经济的"热效应"持续扩散，惠及更多群体。 从"尔滨热"的现象级出圈，到"世界冰雪旅游卓越城市"的落地，哈尔滨的实践证明，发展冰雪经济是一 场需要用心用情的持久工程。如今，越来越多的城市立足文化根脉、坚持创新驱动、深耕服务品质、做 强产业联动，冰天雪地的"冷资源"，将转化为赋能地方发展的"热动力"，书写更多冰雪旅游的精彩故 事。 冰雪旅游的卓越，得益于精准的创新赋能与产品升级。"淘学企鹅"萌翻全网，"人造月亮"火爆出圈，索 菲亚 ...

Group 1 - The core theme of the winter ice and snow tourism event in Beitun City is to create a comprehensive ice and snow experience, aiming to establish the "Ice City Beitun" brand IP through various collaborative development models [1] - The event will feature a unique ice and snow sculpture art park, ice dragon boat races, and speed skating competitions, along with cultural activities such as fireworks shows and New Year celebrations [1] - The investment promotion segment highlighted over 10 quality cultural tourism projects, including the South Lake tourism development, and introduced the city's investment policies and tourism resource advantages [1] Group 2 - Beitun City has focused on the "Ice and Snow +" integration development strategy, promoting deep collaboration between ice and snow activities and culture, sports, and agriculture [2] - From January to November, Beitun City received 5.5741 million tourists, a year-on-year increase of 16.09%, with total tourist spending reaching 3.05 billion yuan, up 15.84% [2] - The cultural tourism festival will run until March 2026, introducing a new "Longjiang linkage" feature to collaborate with the friendly city of Harbin, enhancing the visitor experience [2]

Core Points - The 2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season has been launched, featuring 10 themed tourism routes that integrate ice and snow sports with cultural leisure experiences [1][2] - The initiative aims to showcase the high-quality development of ice and snow tourism in the Beijing-Zhangjiakou region, enhance the influence and competitiveness of the "Beijing-Zhangjiakou Ice and Snow" public brand, and promote the ice and snow economy as a new engine for regional high-quality development [1][4] Summary by Sections - **Event Launch and Themed Routes** - The event was organized by the Beijing Municipal Bureau of Culture and Tourism, with support from the Changping District Bureau [1] - Ten themed routes were introduced, covering ice and snow scenic spots, Winter Olympic venues, ice sports facilities, hot springs, scenic greenways, and cultural experience spaces [2] - **Local Initiatives and Promotions** - Zhangjiakou City will issue 5,000 winter cultural tourism consumption vouchers, applicable to ski resort tickets, accommodation, dining, and cultural shopping [2] - Three premium ice and snow routes were launched: "Winter Olympic Passion · Ice and Snow Enjoyment Tour," "Warm Winter Health · Hot Spring Leisure Tour," and "Ancient Charm · Folk Experience Tour" [2] - **Integration of Winter Olympic Legacy** - The event highlighted the utilization of Winter Olympic legacies, integrating venues like the National Stadium (Bird's Nest) and the Shougang Big Air [4] - The initiative aims to deepen cooperation between Beijing and Zhangjiakou, further explore ice and snow tourism potential, and promote the popularization of ice sports and culture [4]

Core Viewpoint - The "2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season" has been officially launched, aiming to enhance winter tourism through various initiatives and offerings [1] Group 1: Event Launch and Initiatives - The event is organized by the Beijing Municipal Bureau of Culture and Tourism, with support from the Changping District Cultural and Tourism Bureau [1] - Ten themed tourism routes have been introduced, showcasing ice and snow attractions, Olympic venues, and cultural experiences, emphasizing the integration of "ice and snow+" [1] Group 2: Promotional Activities - The Changping District will distribute 10,000 subsidized snow tickets during key periods of the snow season to encourage public participation [1] - Zhangjiakou City will issue 5,000 winter cultural tourism consumption vouchers, applicable for snowfield tickets, accommodation, dining, and cultural products [1] Group 3: Future Development - Ongoing collaboration between Beijing and Zhangjiakou will focus on exploring new models for "ice and snow+" development, promoting the popularization of ice sports and cultural dissemination [1] - The initiatives aim to support high-quality development in sports culture tourism and enhance the winter travel experience for visitors [1]

Core Insights - The new snow season in Jilin Province has officially begun with the opening of Changchun Miaoxiangshan Ski Resort, followed by other renowned ski resorts like Jilin Beidahu Ski Resort [1][2] - The ice and snow economy in Jilin is experiencing significant growth due to increasing interest in winter sports, attracting substantial capital investment [1][4] - Ski resorts are focusing on cost reduction and efficiency improvement during the limited snow season, with "ice and snow +" integration development seen as a key strategy [1][7] Industry Developments - The Changchun Miaoxiangshan Ski Resort opened on November 13, featuring 13 ski trails totaling 17 kilometers, catering to both experienced skiers and beginners [2] - Jilin Beidahu Ski Resort has also initiated snow-making operations and plans to open on November 15, targeting customers primarily from the Yangtze River Delta and Pearl River Delta regions [3] - The first ski resort to open in the new season was Changbai Mountain Ping Ski Resort on November 2, followed by others, indicating a competitive start to the season [3] Capital Influx - The ice and snow economy is becoming a popular investment area, with significant acquisitions such as China Tourism Group's purchase of Vanke's Jilin Songhua Lake International Resort [4] - The establishment of a 500 million yuan ice and snow economy fund aims to invest in various sectors, including tourism and technology, to enhance the industry [5] - The management of Changchun Lianxiufeng Ski Resort has been entrusted to Wanbingxue Company, which is expected to improve the resort's operations and attract more visitors [4][5] Market Trends - The participation rate in ice and snow sports has reached 20.61%, with approximately 292 million people expected to engage in these activities during the 2024-2025 season [6] - Notable increases in visitor numbers have been reported, with Jilin Beidahu Ski Resort and Wanxiang Songhua Lake Ski Resort both exceeding one million visitors [6] - The early release of ski season products has led to significant pre-sale revenues, indicating strong market demand [6] Challenges and Solutions - Ski resorts face challenges such as high initial investment, long payback periods, and reliance on imported equipment, which increases operational costs [7] - To address these issues, resorts are encouraged to diversify their offerings and enhance customer engagement through innovative experiences [7][8] - Policy optimization is crucial for the sustainable development of the ski industry, as it can alleviate operational constraints and promote a favorable business environment [8]