12月14日，新疆生产建设兵团第十师北屯市冬季冰雪旅游新闻发布会暨冰雪产业招商推介会在乌鲁木齐 举行。本届"冰城"文化旅游节创新构建"兵地联动、龙疆联动、民俗联动、业态联动、矩阵联动"五大发 展格局，打造全域冰雪体验，着力塑造"冰城北屯"品牌IP。 新疆生产建设兵团第十师北屯市与阿勒泰同处北纬"黄金雪域"线，冬季漫长多雪、冰面开阔，得天独厚 的冰雪资源使其成为国内优质天然冰雪运动核心区域。据了解，本次活动以"西北之北冰城北屯"为主 题，玉带河主会场将建设特色冰雪雕艺术乐园，举办冰上龙舟、越野速滑等赛事。跨年期间同步推出烟 花秀、百姓春晚、少儿春晚等文化活动，配套"冰城"故事书画展、趣味冰雪挑战赛等体验项目，为游客 呈现一场集视觉震撼、文化浸润与运动激情于一体的冰雪盛宴。 兵团第十师北屯市文化体育广电和旅游局党组书记、局长苏建江介绍，本届文化旅游节即日起至2026年 3月持续举办，较往届新增"龙疆联动"特色——联动友好城市哈尔滨，在活动策划、场景打造上互鉴经 验，力求让游客在北屯感受"小哈尔滨"的独特魅力。(经济日报记者耿丹丹) 招商推介环节亮点纷呈，现场重点发布北屯市南湖旅游开发等10余个优质文旅产业项目，详 ...

Core Points - The 2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season has been launched, featuring 10 themed tourism routes that integrate ice and snow sports with cultural leisure experiences [1][2] - The initiative aims to showcase the high-quality development of ice and snow tourism in the Beijing-Zhangjiakou region, enhance the influence and competitiveness of the "Beijing-Zhangjiakou Ice and Snow" public brand, and promote the ice and snow economy as a new engine for regional high-quality development [1][4] Summary by Sections - **Event Launch and Themed Routes** - The event was organized by the Beijing Municipal Bureau of Culture and Tourism, with support from the Changping District Bureau [1] - Ten themed routes were introduced, covering ice and snow scenic spots, Winter Olympic venues, ice sports facilities, hot springs, scenic greenways, and cultural experience spaces [2] - **Local Initiatives and Promotions** - Zhangjiakou City will issue 5,000 winter cultural tourism consumption vouchers, applicable to ski resort tickets, accommodation, dining, and cultural shopping [2] - Three premium ice and snow routes were launched: "Winter Olympic Passion · Ice and Snow Enjoyment Tour," "Warm Winter Health · Hot Spring Leisure Tour," and "Ancient Charm · Folk Experience Tour" [2] - **Integration of Winter Olympic Legacy** - The event highlighted the utilization of Winter Olympic legacies, integrating venues like the National Stadium (Bird's Nest) and the Shougang Big Air [4] - The initiative aims to deepen cooperation between Beijing and Zhangjiakou, further explore ice and snow tourism potential, and promote the popularization of ice sports and culture [4]

Core Viewpoint - The "2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season" has been officially launched, aiming to enhance winter tourism through various initiatives and offerings [1] Group 1: Event Launch and Initiatives - The event is organized by the Beijing Municipal Bureau of Culture and Tourism, with support from the Changping District Cultural and Tourism Bureau [1] - Ten themed tourism routes have been introduced, showcasing ice and snow attractions, Olympic venues, and cultural experiences, emphasizing the integration of "ice and snow+" [1] Group 2: Promotional Activities - The Changping District will distribute 10,000 subsidized snow tickets during key periods of the snow season to encourage public participation [1] - Zhangjiakou City will issue 5,000 winter cultural tourism consumption vouchers, applicable for snowfield tickets, accommodation, dining, and cultural products [1] Group 3: Future Development - Ongoing collaboration between Beijing and Zhangjiakou will focus on exploring new models for "ice and snow+" development, promoting the popularization of ice sports and cultural dissemination [1] - The initiatives aim to support high-quality development in sports culture tourism and enhance the winter travel experience for visitors [1]

Core Insights - The new snow season in Jilin Province has officially begun with the opening of Changchun Miaoxiangshan Ski Resort, followed by other renowned ski resorts like Jilin Beidahu Ski Resort [1][2] - The ice and snow economy in Jilin is experiencing significant growth due to increasing interest in winter sports, attracting substantial capital investment [1][4] - Ski resorts are focusing on cost reduction and efficiency improvement during the limited snow season, with "ice and snow +" integration development seen as a key strategy [1][7] Industry Developments - The Changchun Miaoxiangshan Ski Resort opened on November 13, featuring 13 ski trails totaling 17 kilometers, catering to both experienced skiers and beginners [2] - Jilin Beidahu Ski Resort has also initiated snow-making operations and plans to open on November 15, targeting customers primarily from the Yangtze River Delta and Pearl River Delta regions [3] - The first ski resort to open in the new season was Changbai Mountain Ping Ski Resort on November 2, followed by others, indicating a competitive start to the season [3] Capital Influx - The ice and snow economy is becoming a popular investment area, with significant acquisitions such as China Tourism Group's purchase of Vanke's Jilin Songhua Lake International Resort [4] - The establishment of a 500 million yuan ice and snow economy fund aims to invest in various sectors, including tourism and technology, to enhance the industry [5] - The management of Changchun Lianxiufeng Ski Resort has been entrusted to Wanbingxue Company, which is expected to improve the resort's operations and attract more visitors [4][5] Market Trends - The participation rate in ice and snow sports has reached 20.61%, with approximately 292 million people expected to engage in these activities during the 2024-2025 season [6] - Notable increases in visitor numbers have been reported, with Jilin Beidahu Ski Resort and Wanxiang Songhua Lake Ski Resort both exceeding one million visitors [6] - The early release of ski season products has led to significant pre-sale revenues, indicating strong market demand [6] Challenges and Solutions - Ski resorts face challenges such as high initial investment, long payback periods, and reliance on imported equipment, which increases operational costs [7] - To address these issues, resorts are encouraged to diversify their offerings and enhance customer engagement through innovative experiences [7][8] - Policy optimization is crucial for the sustainable development of the ski industry, as it can alleviate operational constraints and promote a favorable business environment [8]