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甘州:“文旅+”赋能消费升级 多元场景激活经济新引擎
Sou Hu Cai Jing· 2025-07-04 11:00
Core Insights - Ganzu District is focusing on meeting diverse consumer needs and enhancing the consumption market by developing new consumption scenarios and promoting the integration of culture and tourism industries [1][5][8] Group 1: New Consumption Scenarios - The opening of the Aegean Sea Shopping Center in Zhangye is a successful example of creating new consumption scenarios, featuring over 80 brands that are new to Zhangye, Hexi, and even Gansu [1][2] - The shopping center aims to provide a one-stop experience for shopping, dining, entertainment, and socializing, enhancing the overall shopping experience for consumers [2][3] Group 2: Cultural and Tourism Integration - Ganzu District is actively promoting six boutique tourism routes, leveraging its unique natural scenery and rich historical culture to enhance the recognition and competitiveness of its cultural tourism IP [5][8] - The district is exploring a model that combines red tourism, ecology, and culture, aiming to create a unified red tourism experience across the city [8] Group 3: Cultural Events and Activities - Various cultural activities, such as non-heritage exhibitions and historical performances, are attracting numerous tourists and locals, contributing to the vibrant night economy in areas like Ganzu City and Zhangye Old Street [8] - Events like the "Apricot Blossom Festival" and "Pear Blossom Festival" are promoting agricultural tourism, showcasing the region's high-quality agricultural products [8]