文旅+产业融合

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为什么做织梦园?小熊电器李一峰:人文+产业打造城市新名片
Nan Fang Du Shi Bao· 2025-07-18 13:52
Core Insights - The conference highlighted the transformation of Bear Electric from a traditional small appliance manufacturer to a lifestyle brand, showcasing the "Dream Weaving Garden" project as a case study for innovation and cultural integration [1][4]. Group 1: Company Transformation - Bear Electric has evolved from starting with a yogurt maker to having products in over 100 countries and regions, supported by five smart manufacturing bases and nearly 600 R&D personnel [3]. - The company holds over 3,700 national patents and increased its R&D investment by 36.48% year-on-year [3]. Group 2: Cultural Integration - The "Dream Weaving Garden" project, a repurposed old factory, exemplifies the integration of culture and industry, aiming to provide users with emotional connections and lifestyle inspiration [4]. - The project retains industrial heritage elements, such as a 38-meter high old chimney, and incorporates diverse business formats like coffee, dining, culture, and art [4]. Group 3: Future Development - The company plans to further explore project potential and integrate various business advantages, aiming to make the "Shunde model" a benchmark for cultural tourism and industrial integration nationwide [5].
甘州:“文旅+”赋能消费升级 多元场景激活经济新引擎
Sou Hu Cai Jing· 2025-07-04 11:00
Core Insights - Ganzu District is focusing on meeting diverse consumer needs and enhancing the consumption market by developing new consumption scenarios and promoting the integration of culture and tourism industries [1][5][8] Group 1: New Consumption Scenarios - The opening of the Aegean Sea Shopping Center in Zhangye is a successful example of creating new consumption scenarios, featuring over 80 brands that are new to Zhangye, Hexi, and even Gansu [1][2] - The shopping center aims to provide a one-stop experience for shopping, dining, entertainment, and socializing, enhancing the overall shopping experience for consumers [2][3] Group 2: Cultural and Tourism Integration - Ganzu District is actively promoting six boutique tourism routes, leveraging its unique natural scenery and rich historical culture to enhance the recognition and competitiveness of its cultural tourism IP [5][8] - The district is exploring a model that combines red tourism, ecology, and culture, aiming to create a unified red tourism experience across the city [8] Group 3: Cultural Events and Activities - Various cultural activities, such as non-heritage exhibitions and historical performances, are attracting numerous tourists and locals, contributing to the vibrant night economy in areas like Ganzu City and Zhangye Old Street [8] - Events like the "Apricot Blossom Festival" and "Pear Blossom Festival" are promoting agricultural tourism, showcasing the region's high-quality agricultural products [8]
畅享泉城夏夜 点燃消费激情——雪花2025章丘啤酒节盛大启幕
Sou Hu Cai Jing· 2025-06-29 03:51
Core Points - The Snow Beer Festival 2025 in Zhangqiu District aims to stimulate summer economic activity and consumer spending through a vibrant cultural and tourism event [1][3][24] - The festival will run from June 27 to July 6, lasting for 10 days, featuring a diverse range of activities that integrate food, drink, entertainment, and culture [9][30] Group 1: Event Overview - The festival is organized by the Zhangqiu District Business Service Center and Snow Beer, showcasing local culture and industry vitality [3][28] - It aims to convert the "flow" of festival activities into "increment" for economic development, enhancing local consumer engagement [3][24] Group 2: Activities and Attractions - The festival includes seven themed functional areas, offering a mix of gourmet food, various beers, entertainment, and cultural experiences [9][16] - Special brand theme days will feature unique performances and interactive games to engage attendees [21][30] Group 3: Economic Impact - The event is part of a broader strategy to integrate cultural tourism with industrial development, enhancing local economic vitality [24][25] - The Snow Beer production facility in Zhangqiu is the largest single investment project in the company's national layout, with an annual capacity of 1 million kiloliters [28]