Core Viewpoint - The health industry is experiencing significant growth, with new brands driving this expansion by integrating health into everyday life and consumer experiences [4][5][6]. Group 1: Health Industry Trends - The health sector is evolving, with a shift from general wellness to precision health, focusing on specific needs such as acne treatment, sleep aid, and emotional management [7][8]. - Consumers are increasingly seeking products that provide tangible experiences and emotional satisfaction, moving beyond mere functionality [9]. - Young women are identified as the primary growth drivers in the health industry, emphasizing the importance of both product efficacy and brand alignment with lifestyle [9][10]. Group 2: Brand Development and Support - New brands face challenges in transitioning from initial success to sustainable growth, requiring a balance of research capabilities and effective consumer communication [11][12]. - Tmall's "Treasure New Brand" initiative supports emerging brands through systematic measures, enhancing their market presence and long-term viability [12][30]. - Successful brands leverage unique product offerings and innovative marketing strategies to resonate with consumers, as seen with Swisse Me and its engaging approach to probiotics [14][15][17]. Group 3: Market Opportunities - The health market is diversifying, with brands exploring niche segments that combine health with lifestyle, such as emotional wellness and functional foods [33][34]. - The growth of the health industry is driven by a collaborative ecosystem involving research institutions, supply chains, and consumer insights, leading to a more structured approach to brand development [34][35]. - The ongoing trend towards health consciousness indicates that the market will continue to expand, with a focus on scientific and sustainable consumer care [36].

Core Viewpoint - The rise of decorative contact lenses, commonly known as "colored contacts," in the Hong Kong market has raised safety concerns due to the prevalence of low-quality parallel-imported products, prompting calls for regulatory measures [1][3]. Regulatory Environment - The Hong Kong Optometrists Association highlighted the absence of a medical device regulatory framework in Hong Kong, contrasting it with other regions that have established comprehensive regulations for consumer medical devices, including contact lenses [3][6]. - The association proposed the establishment of a mandatory registration system for consumer medical devices and restrictions on the online sales of unregistered products to mitigate health risks [1][3]. Public Awareness and Perception - A survey conducted by the association revealed that over 81% of respondents perceive "parallel-imported" products as unsafe, yet only about 26% feel capable of distinguishing these products [3][6]. - Approximately 40.9% of respondents support the idea of mandatory registration for all consumer medical devices, indicating a significant public interest in regulatory measures [3]. Health Risks and Recommendations - Eye care professionals emphasized that contact lenses, including decorative types, are medical devices that require professional fitting to avoid serious health issues, such as corneal abrasions and bacterial infections [6]. - The association reported that there are about 5 to 10 cases annually due to improper use of contact lenses, with severe cases potentially leading to corneal transplants [6]. - Consumers are advised to avoid purchasing unknown products online and to ensure that contact lenses come with proper packaging and barcodes [6].

Core Insights - The article highlights the innovative marketing strategy of the company, Hai Li En, which aims to connect with young consumers through emotional engagement and interactive experiences [1][3][21] Group 1: Event Overview - Hai Li En launched a campus tour named "Youth Meng Friends Season" at Shenzhen University, marking the first stop of its nationwide tour [1][6] - The event included a live performance featuring various artists, creating a vibrant atmosphere for students [8][10] Group 2: Emotional Engagement Strategy - The brand combined its professional positioning of "first invisible glasses" with a "cute warmth" emotional core, resonating deeply with the young audience [3][14] - Interactive spaces were created, incorporating the brand's adopted stray dogs, fostering emotional connections through playful activities [4][6] Group 3: Marketing Execution - The event featured a unique character, "En En," who engaged with students, enhancing the brand's presence and relatability on campus [6][10] - The stage design incorporated brand colors and themes, making the brand an integral part of the event experience [13] Group 4: Social Media Impact - The event generated significant social media buzz, with students sharing their experiences and interactions with the brand, indicating a strong emotional connection [15][17] - The online live streaming of the event reached over 540 million views, showcasing the brand's effective engagement with the Gen Z audience [21] Group 5: Strategic Evolution - Hai Li En's strategy reflects a deep understanding of the campus market, positioning itself as a lifelong companion for students throughout their educational journey [21][22] - The brand's past initiatives, such as the "Nine Provinces Seeking Color" series and its focus on animal welfare, demonstrate its commitment to cultural resonance and emotional connection with young consumers [18][24]